3
2019
DEMOGRAPHIC
PROFILE
NEW BRAUNFELS, TEXAS
OPPORTUNITIES DON’T JUST GROW HERE.
Communities like New Braunfels are unique. Refined by old-world German and Hispanic heritage and complemented
by an affordable and unmatched quality of life, it’s no wonder we now rank as the second fastest-growing
community in the United States. New Braunfels also boasts exceptional transportation networks, multiple universities
within a 30-minute drive and a pro-business leadership, tax and regulatory environment. New companies such as
Continental, PNC, McCoy’s Building Supply, Calendar Holdings and TaskUs have already realized the advantages of
a growing, well-trained, 500,000-person-strong workforce. These recent expansions and relocations have further
strengthened our industry bases in manufacturing, healthcare, logistics and distribution, and aviation businesses.
Plus, with over 300 days of sunshine a year and 550+ acres of outdoor water recreation, including Schlitterbahn
(America’s #1 waterpark), New Braunfels is the premier destination for work – and play – year-round.
CENTERED BETWEEN AUSTIN AND SAN ANTONIO
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Each year, more than three million visitors come to New Braunfels to explore the
shopping and recreational activities steeped in German and Hispanic culture and
heritage. The city’s strategic location has created opportunities for growth in the
global market and an ability to satisfy the needs of the international shopper.
Located almost equal distance between the Alamo (San Antonio) and the
State Capitol (Austin), New Braunfels has easy access to major highways with IH-35 running through
the city’s center and IH-10 only 10 minutes east. New Braunfels’ strategic location is only a three-
hour drive to trade gateways into Mexico, Central and South America. Additionally, New Braunfels
is close to nearby air (including two international airports within an hour ), rail and bus services.
DISTANCE TO MAJOR CITIES
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New Braunfels is within a four-hour
drive of over 12 million people.
San Antonio . . . . 30 miles
Austin . . . . . . . 45 miles
Houston . . . . . . 178 miles
Corpus Christi . . . 176 miles
Laredo . . . . . . . 196 miles
Dallas . . . . . . . 245 miles
Monterrey . . . . . 431 miles
Mexico City . . . . . 781 miles
Los Angeles . . . . 1,383 miles
New York . . . . . . 1,786 miles
NEW BRAUNFELS
AUSTIN
CORPUS CHRISTI
DALLASFORT WORTH
AMARILLO
HOUSTON
SAN ANTONIO
EL PASO
LUBBOCK
F
O
U
R
-
H
O
U
R
D
R
I
V
E
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STRATEGIC LOCATION
HIGHWAYS SERVING AREA
New Braunfels is located on Interstate 35 (north-south system) and nine miles from
Interstate 10 (east-west system) — connected by State Highway 46. Loop 337 circles the
city, connecting IH-35 north and south. A proposed SH-130 connector is being assessed
by local officials to accommodate future traffic congestion from San Antonio to Austin.
BUS
Greyhound/Trailways – seven northbound and six southbound daily
MOTOR FREIGHT CARRIERS
Saia, YRC Worldwide and XPO serve the city. FedEx has a large terminal servicing
the New Braunfels and Comal County area.
RAILROADS
Union Pacific – 36 daily freight trains (18 northbound and 18 southbound) with a local switch
AIR SERVICE
Non-commercial jet service is available at New Braunfels Regional Airport. Commercial
service is available at San Antonio International Airport, only a 25-minute drive, served by
most major carriers (11). Austin-Bergstrom International Airport is 45 minutes north and is
served by 16 major carriers.
NEW BRAUNFELS REGIONAL AIRPORT
The extension of FM 306 near a new retail development, Town Center at Creekside, has paved the way for
easier access to the New Braunfels Regional Airport (BAZ). The new Airport Master Plan gives a targeted
direction to increase airport traffic and business development on the 250+ acre property. With more than
$5 million in improvements in the 5,000 sq. ft. terminal building, the New Braunfels Regional
Airport continues to provide a safe and efficient portal with upscale, quality service.
Runway 17/35 is 5,364 x 100 ft. Weight Limitations - Single wheel: 35,000 lbs.
Runway 13/31 is 6,503 x 100 ft. Weight Limitations - Single wheel: 60,000 lbs.
STRATEGIC LOCATION
TRAFFIC COUNTS
TRAFFIC INTERSECTION # OF CARS
IH-35N . . . . . . . . . . . 98,734
IH-35S & Walnut . . . . . . 101,233
IH-35 & Hwy 46 . . . . . . 98,734
Hwy 46E & FM 1101 . . . . 32,754
Hwy 46W & Loop 337 . . . 28,446
Hwy 46E & FM 758 . . . . . 34,933
Hwy 46W & FM 2722 . . . . 20,256
Source: Costar, 2020
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GROWING POPULATION
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Comal County is ranked as the second fastest-
growing county and New Braunfels is the second
fastest-growing city in the nation; both are
experiencing an unprecedented growth rate —
growing at an average of 6% per year; a 102%
increase in the last decade. The city’s population
surpassed 70,000 in 2015 and is projected to
reach 90,000 by 2021. Founded in 1845 by
German settlers, New Braunfels’ population
includes many German and Hispanic descendants.
2018 POPULATION:
CITY: 84,162 COUNTY: 148,373
41,386
MALE
48.73%
43,541
FEMALE
51.27%
OTHER 0.24%
AMERICAN
INDIAN
0.31%
MULTIRACIAL 1.13%
ASIAN 1.59%
BLACK OR AFRICAN
AMERICAN
2.96%
HISPANIC 36.44%
ANGLO 57.30%
POPULATION BY AGE
0 – 9 11,627 (13.69%)
10 – 19 11,060 (13.02%)
20 – 29 11,752 (13.84%)
30 – 39 11,706 (13.78%)
40 – 49 10,104 (11.9%)
50 – 59 9,960 (11.73%)
60 – 64 4,672 (5.5%)
65+ 14,046 (16.54%)
36.1
MEDIAN AGE
POPULATION BY GENDER
POPULATION BY RACE-ETHNICITY
POPULATION BY EDUCATIONAL ATTAINMENT
LESS THAN 9TH GRADE 4.34%
GRADES 9-12 4.57%
HIGH SCHOOL DIPLOMA 27.88%
ASSOCIATE’S DEGREE 7.47%
BACHELOR’S DEGREE 24.18%
GRADUATE DEGREE 8.75%
DEMOGRAPHICS
Source: AGS 2019 Source: AGS 2019
Source: AGS 2019
Source: AGS 2019
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AVERAGE
FAMILY SIZE
3.35
$
22
$
21
$
20
$
19
$
18
$
17
$
16
$
15
2019 1
ST
QTR
$22.37/HOUR
2019 2
ND
QTR
$20.85/HOUR
2019 3
RD
QTR
$21.08/HOUR
CIVILIAN LABOR FORCE
EMPLOYED
UNEMPLOYED
UNEMPLOYMENT RATE
70,662
41,069
2,191
1,219
2.8%
2.8%
3.3%
68,471
39,850
COMAL COUNTY
NEW BRAUNFELS
TEXAS
SKILLED, RELIABLE WORKFORCE
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The center of a well-trained, available workforce,
New Braunfels touts a strong work ethic among
its population. The diverse industry sector
employs workers in a variety of professions
including: aerospace, automotive, construction,
engineering, finance, healthcare and
manufacturing. In the last 16 years, the workforce
has increased by 85% and new primary jobs have
more than doubled since 2003, averaging 966
primary jobs per year.
Tri-county (Comal, Guadalupe and Hays)
Average Weekly Wage is $21.04/hr.
Source: Texas LMCI Tracer, 2020
COMAL COUNTY WAGE RATES
WORKFORCE
Source: TWC October 2019
EMPLOYER (PRODUCT OR SERVICE) EMPLOYEES
COMAL ISD SCHOOL DISTRICT 3,006
SCHLITTERBAHN WATERPARK 2,300
WAL-MART DISTRIBUTION CENTER 1,215
NEW BRAUNFELS ISD 1,044
COMAL COUNTY 792
SYSCO 780
HUNTER INDUSTRIES, LTD. 765
CITY OF NEW BRAUNFELS 646
HD SUPPLY FACILITIES MAINTENANCE 538
RUSH ENTERPRISES, INC. 521
RESOLUTE HEALTH 487
CHRISTUS SANTA ROSA - NEW BRAUNFELS 440
TASKUS 430
CBE 350
IBEX CORPORATION 328
GRUENE, TEXAS 315
MAJOR EMPLOYERS
Source: NBEDC
AVERAGE HOURLY WAGE RATE
6
TALENT
San Antonio
281
290
87
183
Austin
10
410
37
35
10
New Braunfels
Seguin
35
123
80
46
Source: NBEDC
Source: Census.gov, 2018 ACS 1-year average
500,000+ WORKFORCE WITHIN
A 30-MINUTE COMMUTE
COMMUTE TO WORK
Source: Comal Appraisal District, Four Rivers Association of Realtors
25.7
MINUTES
MEAN
TRAVEL
TIME
TO WORK
89.1%
CAR, TRUCK, OR VAN:
DROVE ALONE
7.7%
CAR, TRUCK, OR VAN:
CARPOOLED
1.4%
OTHER MEANS
8.4%
WORKED AT HOME
0.7%
WALKED
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TALENT
AFFORDABLE COST OF LIVING, UNIQUE QUALITY OF LIFE
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An affordable cost of living is enhanced by low city, county and school district taxes to create a
composite cost of living score that matches the national average. New Braunfels is considered a
great place to live, work and play.
AFFORDABLE COST OF LIVING MEDIAN HOME PRICE: $240,000
Source: September 2019, Four Rivers Association Realty
LESS THAN
$199K
16.8%
$500K+
2.1%
$200-$499K
81%
REQUIRED ANNUAL REQUIRED WEEKLY REQUIRED HOURLY
HOME PRICE FAMILY INCOME FAMILY WAGE FAMILY WAGE
$150,000 $41,780 $803 $20.09
$175,000 $47,910 $921 $23.03
$200,000 $54,040 $1,093 $25.95
$225,000 $60,170 $1,157 $28.93
$250,000 $66,300 $1,275 $31.88
$275,000 $72,430 $1,393 $34.82
$285,000 $74,882 $1,440 $36.00
$300,000 $78,560 $1,511 $37.77
$325,000 $84,691 $1,629 $40.72
$350,000 $90,821 $1,747 $43.66
0
10,000
20,000
30,000
40,000
50,000
60,000
2002
34,472
2003
36,880
2004
38,513
2005
40,240
2006
42,285
2007
42,285
2008
44,397
2009
46,107
2010
47,300
2011
47,916
2012
47,741
2013
49,684
2014
51,426
2015
53,248
2016
54,803
2017
57,937
2018
60,949
COMAL COUNTY HOUSING UNITS
Source: Census.gov, 2018 1-year estimates
Source: Census 2013-2017 ACS
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RENTER-OCCUPIED UNITS: 10,836
MEDIAN COST: $1,171
HOUSING UNITS WITH A MORTGAGE: 18,945
MEDIAN COST: $1,654
QUALITY OF PLACE
UTILITIES
NEW BRAUNFELS
2018
COMAL COUNTY
2018
HAYS COUNTY
2018
GUADALUPE
COUNTY 2019
NB % CHANGE
FROM 2010
MEDIAN HOUSEHOLD INCOME $73,023 $76,203 $65,943 $74,459 +30%
PER CAPITA INCOME $33,762 $37,782 $31,742 $32,594 +30%
TOTAL HOUSEHOLDS 29,781 53,182 75,164 54,789 +50%
MEDIAN FAMILY INCOME $82,828 $90,982 $81,720 $86,902 +25%
% BELOW POVERTY LEVEL 6.6% 6.1% 16% 7.9% -0.46%
Source: Census.gov, 2018 1-year estimates
PER CAPITA AND HOUSEHOLD INCOME
HOUSING
ELECTRICITY
Supplier: Multiple ERCOT Sources
Distributor: NBU
Avg Monthly Bill: Residential: $84.48/1,200 kwh
WATER/WASTEWATER
Supplier: Wells, Surface Water/Aquifer
Distributor: NBU
Avg. Monthly Bill: Residential: $22.10/6,000 gallons
Commercial: $90.68/30,000 gallons
NATURAL GAS
Supplier: Enterprise Products Partners
Distributor/Source: CenterPoint Energy
Avg. Monthly Bill: Residential: $25
Commercial: contracts available
MEDIAN COST & MORTGAGE RATES
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MAKING ROOM FOR FUTURE GENERATIONS
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New Braunfels and Comal County have two school districts: New Braunfels ISD (NBISD) and Comal ISD
(CISD). New Braunfels ISD is primarily within the city limits while Comal ISD spans 589 square miles of
Central Texas and includes parts of five Central Texas counties: Comal, Bexar, Hays, Kendall, and
Guadalupe. Employing more than 1,200 workers and enrolling 8,925 students, NBISD encompasses
15 campuses. CISD is one of Texas’ fastest-growing districts, with 30 schools, and since 2009 has
grown by 8,000 students. Both school districts are Academically Acceptable by TEA ratings.
Higher Education has also grown in New Braunfels. Howard Payne University currently offers
Bachelor and MBA classes to the community. In 2016, Wayland Baptist University placed its entire
nursing school in New Braunfels. By working closely with Alamo Colleges/CTTC, Howard Payne
University, Texas Lutheran University and Wayland Baptist University aim to provide current and
future diverse curriculum to meet the needs of our community.
EDUCATION
NEW BRAUNFELS
INDEPENDENT SCHOOL DISTRICT
COMAL
INDEPENDENT SCHOOL DISTRICT
GRADUATES
MAY 2019
562
1,492
ENROLLMENT
SEPTEMBER 2019
9,110
24,987
95.4%
96.7%
ATTENDANCE RATE
(TX AVG 95.5%)
17/1
21/1
STUDENT / TEACHER
RATIO
PRIVATE, PAROCHIAL
AND SPECIAL SCHOOLS
IN NEW BRAUNFELS
+ Calvary Baptist Academy
+ Cross Lutheran School
+ New Braunfels Christian Academy
+ St. John Paul II Catholic High School
+ Sts. Peter & Paul Catholic School
*This list does not include all campuses in the San Antonio area.
NEARBY
COLLEGES/
UNIVERSITIES
+ Howard Payne University
+ Texas Lutheran University
in Seguin, 13 miles east
+ Texas State University in
San Marcos, 16 miles north
+ Wayland Baptist University
COLLEGES AND UNIVERSITIES
IN SAN ANTONIO
*
(36 miles south of New Braunfels)
+ Our Lady of the Lake University
+ San Antonio College
+ St. Mary’s University
+ The University of Texas at San Antonio
+ Trinity University
+ University of the Incarnate Word
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CENTRAL TEXAS TECHNOLOGY CENTER (CTTC)
Located in New Braunfels, the Central Texas Technology Center (CTTC)
provides higher education opportunities. It serves as a regional workforce
development campus for New Braunfels, Seguin and the surrounding
areas. The Center offers a wide range of academic, technical, and
continuing education programs, and includes associate degrees from
The Alamo Colleges. Students can complete licensing and certification
requirements in many trade programs through specialized curriculum.
Funded initially by a 2002 EDA grant and local development boards, the
CTTC recently expanded with an additional $1.25 million EDA grant in
2014 – coupled with a voter-approved $4 million from the 2013 New
Braunfels Bond Program and local funds from New Braunfels and Seguin
EDCs. The approved money was used to fund a 30,000 sq. ft. expansion
of the CTTC, doubling its current footprint to add capacity for additional
students. It opened for classes in September 2016.
EDUCATION
PROPERTY TAX COMPARISONPROPERTY TAX RATES
Ad Valorem Taxes by Taxing Authority Rate per $100 Valuation on 100% of Current Market Value
CITY OF NEW BRAUNFELS
COMAL COUNTY
COMAL ISD
NEW BRAUNFELS ISD
STATE OF TEXAS
TOTAL TAX RATE IF IN CISD
TOTAL TAX RATE IF IN NBISD
SALES TAX
» 6.25% STATE
» 1.5% CITY
» 0.5% COUNTY
$0.48822
$0.377915
$1.32
$1.29
$0.00
$2.19
$2.16
BASTROP ISD $1.37
COMAL ISD $1.32
HAYS/BUDA ISD $1.46
NBISD $1.29
NEISD
(SAN ANTONIO) $1.29
PFLUGERVILLE ISD $1.47
SCHERTZ ISD $1.42
SEGUIN ISD $1.38
8.25%
NO PERSONAL OR CORPORATE INCOME TAX IN TEXAS
New Braunfels Economic Development Council (NBEDC) is a
non-profit umbrella organization that serves as the public/private
partnership involving the City of New Braunfels via the Type 4B
Board (NBIDC), Greater New Braunfels Economic Development
Foundation (GNBEDF), Comal County, New Braunfels Utilities (NBU)
and The Greater New Braunfels Chamber of Commerce (GNBCC).
Our role is to provide a confidential, single point of contact and
offer corporate support for businesses looking to create new jobs
in the area; either by relocating new business or helping existing
ones expand.
Visit BusinessInNewBraunfels.com to learn more
about the services and incentives we offer.
MICHAEL MEEK
President, Chamber
ROBERT CAMARENO
City of New Braunfels
TIM ZIPP
Chairman, GNBEDF
NEAL LINNARTZ
NBEDC Board President
CHESTER JENKE
Chamber, VP, EDC
HOLLY COVINGTON MALISH
Director, Chamber, EDC, Research and Marketing
JEFF JEWELL
City of New Braunfels
Economic and Community Director
OUR SERVICES
+ Regional demographic and socioeconomic data
+ Site selection information through our GIS-driven New Braunfels Prospector program
+ Introductions/testimonials with industry professionals
+ Coordination of labor market analysis
+ Arrangement of community briefings and custom tours of New Braunfels
+ Introduction to community partners
+ Preparation of a customized package of local and state “incentives”
+ Assistance with specialized market research needs
+ Follow-through with the development process
+ Permit expediting through city departments
11
390 S. Seguin Ave.
New Braunfels, TX 78130
866.927.0905
[email protected]
NewBraunfelsEDC.com