JDE PEET’S
COMPANY OVERVIEW
2022
Presentation
The condensed consolidated unaudited financial statements of JDE Peet’s N.V. (the
"Company") and its consolidated subsidiaries (the "Group") are prepared in accordance
with International Financial Reporting Standards as adopted by the European Union
("IFRS"). In preparing the financial information in these materials, except as otherwise
described, the same accounting principles are applied as in the consolidated financial
statements of the Group as of, and for, the year ended 31 December 2020 and the related
notes thereto. All figures in these materials are unaudited. In preparing the financial
information included in these materials, most numerical figures are presented in millions
of euro. Certain figures in these materials, including financial data, have been rounded. In
tables, negative amounts are shown in parentheses. Otherwise, negative amounts are
shown by "-" or "negative" before the amount.
Non-IFRS Measures
These materials contain non-IFRS financial measures (Non-IFRS Measures), which are
not liquidity or performance measures under IFRS. These Non-IFRS Measures are
presented in addition to the figures that are prepared in accordance with IFRS. The
Group's use of Non-IFRS Measures may vary significantly from the use of other
companies in its industry. The measures used should not be considered as an alternative
to profit (loss), revenue or any other performance measure derived in accordance with
IFRS or to net cash provided by operating activities as a measure of liquidity. For further
information on Non-IFRS Measures, see the definitions in the press release and adjusted
EBIT as described in segment information in the condensed consolidated unaudited
financial statements.
Forward-looking Statements
These materials contain forward-looking statements as defined in the United States
Private Securities Litigation Reform Act of 1995 concerning the financial condition, results
of operations and businesses of the Group. These forward-looking statements and other
statements contained in these materials regarding matters that are not historical facts and
involve predictions. No assurance can be given that such future results will be achieved.
Actual events or results may differ materially as a result of risks and uncertainties facing
the Group. Such risks and uncertainties could cause actual results to vary materially from
the future results indicated, expressed or implied in such forward-looking statements
There are a number of factors that could affect the Group’s future operations and could
cause those results to differ materially from those expressed in the forward-looking
statements including (without limitation): (a) competitive pressures and changes in
consumer trends and preferences as well as consumer perceptions of its brands; (b)
fluctuations in the cost of green coffee, including premium Arabica coffee beans, tea or
other commodities, and its ability to secure an adequate supply of quality or sustainable
coffee and tea; (c) global and regional economic and financial conditions, as well as
political and business conditions or other developments; (d) interruption in the Group's
manufacturing and distribution facilities; (e) its ability to successfully innovate, develop
and launch new products and product extensions and on effectively marketing its existing
products; (f) actual or alleged non-compliance with applicable laws or regulations and any
legal claims or government investigations in respect of the Group's businesses; (g)
difficulties associated with successfully completing acquisitions and integrating acquired
businesses; (h) the loss of senior management and other key personnel; and (i) changes
in applicable environmental laws or regulations. The forward-looking statements
contained in these materials speak only as of the date of these materials. The Group is
not under any obligation to (and expressly disclaim any such obligation to) revise or
update any forward-looking statements to reflect events or circumstances after the date of
these materials or to reflect the occurrence of unanticipated events. The Group cannot
give any assurance that forward-looking statements will prove correct and investors are
cautioned not to place undue reliance on any forward-looking statements. Further details
of potential risks and uncertainties affecting the Group are described in the Company’s
public filings with the Netherlands Authority for the Financial Markets (Stichting Autoriteit
Financiële Markten) and other disclosures.
Market and Industry Data
All references to industry forecasts, industry statistics, market data and market share in
these materials comprise estimates compiled by analysts, competitors, industry
professionals and organisations, of publicly available information or of the Group's own
assessment of its markets and sales. Rankings are based on revenue, unless otherwise
stated.
IMPORTANT INFORMATION
3
TABLE OF CONTENTS
COMPANY
OVERVIEW
4
OUR BRANDS
8
OUR BUSINESS
STRUCTURE
10
SUSTAINABILITY
STRATEGY
13
Company
Overview
4
Our History
5
Our Story
6
Our Values
7
Our Brands
8
Leadership
Team
9
Business Structure
10
Value
Creation Story
11
Strategic Framework
12
Sustainability Strategy
13
COMPANY OVERVIEW - 2021 FACTS & FIGURES
4
EUR 7BN
TOTAL SALES
+6.1%
ORGANIC SALES
EUR 1.3BN
TOTAL ADJUSTED
EBIT
1.5%
ORGANIC ADJUSTED
EBIT GROWTH
EUR 1.1BN
OPERATING PROFIT
EU 1.4BN
FREE CASH FLOW
30%
COFFEE PURCHASES WITH 2
ND
OR
3
RD
-PARTY SUSTAINABILITY
CERTIFICATION OR VERIFICATION
4,500 CUPS
OF COFFEE & TEA SERVED
EVERY SECOND
50 MILLION CUPS
OF COFFEE & TEA DONATED
SINCE 2020
50+ PROJECTS
ACTIVE PROJECTS WITH
SMALLHOLDERS
18 COUNTRIES
WORLDWIDE
470,000+
SMALLHOLDERS REACHED
DIRECTLY SINCE 2015
43 MARKETS
WHERE WE ARE THE
#1 OR #2 PLAYER
78%
OF SALES GENERATED
IN THESE MARKETS
88%
PACKAGING DESIGNED TO BE
REUSABLE, RECYCLABLE OR
COMPOSTABLE
5%
DECREASED SCOPE 1, 2 & 3
GHG EMISSIONS BY 5%
VERSUS 2020
OUR HISTORY
5
A long and rich coffee & tea tradition which can
be traced back more than 265 years.
In 1753 in Joure, the
Netherlands, Egbert Douwes
founded his first coffee outlet.
Over a century later in 1895,
in Bremen, Germany, Johann
Jacobs opened his first
grocery business. Then, in
1966 in Berkeley, California,
U.S., Alfred Peet opened his
first Peet's coffee store.
Today we are the world’s
largest pure-play coffee & tea
company by revenue active in
more than 100 markets
around the world.
6
OUR PURPOSE
WE UNLEASH THE POSSIBILITIES
OF COFFEE & TEA TO CREATE
A BETTER FUTURE
OUR VISION
A COFFEE & TEA
FOR EVERY CUP
OUR STORY
OUR VALUES
WE PLAY OUR PART
OUR BELIEF
IT’S AMAZING WHAT
CAN HAPPEN OVER
A CUP OF COFFEE
OR TEA
OUR VALUES
WE PLAY OUR PART
OUR VALUES GUIDE THE BEHAVIOURS OF 19,000 EMPLOYEES WORLDWIDE
7
We stay focused on what
matters and build our
mastery when we do the right
things in the right way
We take responsibility for our
actions and ownership of our
results
Ensures we win the freedom
to create and pursue more
opportunities by staying agile,
moving fast and resisting
unnecessary bureaucracy
We choose the most
straightforward paths to
achieve our desired
outcomes
Together we make a bigger
difference, building trust and
unity around shared interests
OUR BRANDS
Our global brands are large players operating
in multiple markets, with one meaning and one
global execution.
Our regional heroes have an international
footprint with local nuances. These local nuances
are based on cultural drinking habits, the stage of
category development and brand heritage.
Our local jewels are iconic in their local market.
These brands leverage local culture and heritage,
and are of true significance in their home country.
8
At JDE Peet's we unleash the possibilities of coffee & tea
through our strong portfolio of global, regional and local
brands. These brands have been built upon a rich history
and heritage and are deeply rooted in the diverse coffee
& tea cultures in which we operate.
Our portfolio allows us to cover the category landscape,
ensuring we can offer a coffee & tea to everyone, no matter
who they are, where they are, or what their preferences are.
1753 1923 1966 1992 1999 2004
1853 1937 1978 1995 1992
1895 1960 1987 1996 2001
2014
LEADERSHIP TEAM
9
Carolyn Adams
Chief R&D Officer
Johan van Gossum
CHRO
Eric Lauterbach
President Peet’s
Lara Brans
President APAC
Satya Menard
President Out-of-Home
Tatiana Efremova
President LARMEA
Juan Amat
President Europe
Fabien Simon
Chief Executive Officer
Scott Gray
CFO
Fiona Hughes
CMO
Khaled Rabbani
Chief Legal & Corp Affairs
Officer
Evert Meindertsma
Chief Supply Officer
BUSINESS STRUCTURE
JDE Peet’s is a global business fuelled by a
supply chain reaching more than 100 countries
around the world. We work at regional and local
levels to truly understand the needs of customers
and consumers, and to meet or surpass their
evolving expectations. Our business is organised
in five commercial segments taking into account
coffee & tea cultures across different
geographies:
• CPG Europe
• CPG LARMEA (Latin America, Russia,
Middle East and Africa)
• CPG APAC (Asia-Pacific)
• Peet’s (U.S.)
• Out-of-Home (predominantly Europe)
10
11
OUR VALUE CREATION STORY
WHAT GUIDES US
OUR PURPOSE
WHAT WE EMPLOY
INPUTS
WHAT MAKES US SPECIAL
ACTIVITIES
THE VALUE WE CREATE
OUTPUTS
We unleash the
possibilities of coffee &
tea to create a better
future
OUR PRIORITIES
BUSINESS PERFORMANCE
Financial performance
Product quality
Ethics & governance
COMMON GROUNDS
Responsible sourcing
MINIMISED FOOTPRINT
Climate action
Sustainable packaging
CONNECTED PEOPLE
Diversity, Equity & Inclusion
• 43 manufacturing facilities globally
• Operating across all coffee & tea
technology platforms
• 8% of the world’s coffee and
<1% of the world’s tea
• Packaging which maintains the
freshness and quality of coffee &
tea
• Owner of the largest portfolio of
coffee & tea brands with products
across multiple price points
• Distribution across all channels
and active in more than 100
markets around the world
• A global team of 19,000+
employees, comprising more than
90 nationalities
• EUR 7 bn total sales
• EUR 1.3 bn total adjusted EBIT
• EUR 1.1 bn operating profit
• 4,500 cups of coffee & tea served
every second
• Wide portfolio of brands and
product choices that is accessible
wherever the consumers are,
through whatever channels they
buy, in any formats/ tastes they
prefer, at different price points
• 30% certified/verified coffee,
32% and 72% palm oil
• More than 470,000 smallholders
reached since 2015; 50+ projects
across 18 countries in 2021
• Decreased scope 1, 2 & 3 GHG
emissions by 5% vs. 2020 towards
our science-based targets
• Employees engaged and inspired
by development and growth
opportunities
JDE Peet’s
SERVE MORE CUPS MASTER EXECUTION GROW TOGETHER
OUR STRATEGIC FRAMEWORK
12
Penetration
Premiumisation
Globalisation
Quality
Efficiency
Operational leverage
Talent
ESG
Partner of choice
OUR PURPOSE
WE UNLEASH THE POSSIBILITIES OF
COFFEE & TEA TO CREATE A BETTER FUTURE
THE PILLARS OF OUR SUSTAINABILITY STRATEGY
GOOD GOVERNANCE, ETHICS & PARTNERSHIPS
RESPONSIBLE SOURCING
Fostering thriving agricultural
supply chains
MINIMISED FOOTPRINT CONNECTED PEOPLE
Reducing our environmental impact
step-by-step
Engaging our employees
and our communities
Selected commitment:
100% responsibly sourced coffee, tea
and palm oil by 2025
Selected commitments:
25% reduction of our Scope 1&2 GHG
emissions by 2030 vs. 2020 baseline
100% recyclable, compostable or
reusable packaging by 2025
Selected commitment:
Gender-balanced representation
