“When I was a new Christian 50 years ago, I read two
little booklets by John Stott on personal evangelism
that changed my life. Matt Smethurst has written a
short book on the same subject that is every bit as
good as those older essays, but of course far more up
to date. Read it—it could change your life!”
Timothy Keller, Redeemer City to City
“Matt Smethurst has given God’s people a
tremendously valuable resource: something to help
prepare us for evangelism. He addresses topics that are
often skipped over or assumed in evangelism training.
And he does so with excellent prose and gospel grace.”
Randy Newman, senior fellow for apologetics
and evangelism, The C. S. Lewis Institute; author,
Questioning Evangelism
“Jumping to the ‘how’ in evangelism is the norm.
But Matt Smethurst prepares us for the jump by
unpacking why we should jump in the first place...
and it’s fabulously helpful in every way. This book
aligns your heart to answer evangelism’s ‘why,’ and
then graciously kicks your behind to get involved for
the glory of God.”
Shelby Abbott, campus minister, Cru; podcast/
radio host, FamilyLife; author
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“Matt Smethurst has written a helpful book for what
seems like the bulk of us—those who want to share
our faith, but haven’t quite gotten there yet. He gives
us a view of the gospel we proclaim, the obstacles we
encounter on the way, and the God who overcomes
them. I am happy to commend this handy resource to
ministry leaders and anyone looking to get after the
work God has given the church.”
Derek Rishmawy, campus minister, Reformed
University Fellowship; co-host, Mere Fidelity podcast
“Few people can write a warm, winsome book
on evangelism while still maintaining biblical
faithfulness, but Matt Smethurst has pulled it off.
Matt is a player-coach who walks alongside us,
outlining the foundational components of sharing
our faith and never forgetting that evangelism is part
of every faithful believer’s life. This book will instruct
the fearless and invigorate the fearful.”
J. Mack Stiles, director, Messenger Ministries;
author, Evangelism and Marks of the Messenger
“Packed with pastoral wisdom, theological clarity,
and a contagious zeal—both for Christ and for the
lost. I can’t think of a better short encouragement
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toward evangelism. Read it with friends, and
getsharing!”
Glen Scrivener, evangelist and author
“Every Christian would love to tell their friends
about Jesus. So why don’t we do it more often? It’s
certainly not due to lack of opportunities. What if
the barriers are not so much what’s outside us but
what’s inside? Matt Smethurst’s book will remove
barriers and motivate you to share your faith—as the
title promises! It will be life-changing for you, and for
the friends you tell about Jesus.”
Sam Chan, City Bible Forum, Australia; author,
Evangelism in a Skeptical World and How To Talk
about Jesus
“This is a delightful book on evangelism! Matt
Smethurst focuses on the crucial topic of how to
prepare for witness—before the opportunity arrives.
His writing is clear, concise, compelling, and
insightful. This is an important contribution on a
very important subject.”
Rebecca Manley Pippert, author, Out of the
Saltshaker and Into the World and Stay Salt
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“People tend to overcomplicate things. We can be
so busy looking for the Bible study plan that we
forget to study our Bibles. We form well-intentioned
discipleship pathways that are more of a maze than a
map. That’s why I love this book by Matt Smethurst.
It doesn’t dodge the challenges we face, but it does
something many evangelism books don’t: it shows the
simplicity and wonder of the gospel. Matt takes a step
back to explain how any believer can be prepared to
share this good news with both strangers and friends.
Read this—and put what you read into practice. It’s
really that simple.”
Ed Stetzer, executive director, Wheaton College
Billy Graham Center; dean, School of Mission,
Ministry, and Leadership
“I must confess that sometimes I don’t share my faith
when I should. But this little book is not designed to
make me ashamed of myself (I don’t need help in
that department), but to help me do better. If you
are a Christian who never wavers on this front, don’t
bother reading this book: you don’t need it. Otherwise
read it thoughtfully and gratefully.”
D. A. Carson, cofounder and theologian-at-large,
The Gospel Coalition; emeritus professor of New
Testament, Trinity Evangelical Divinity School
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BEFORE YOU
SHARE
your
FAITH
FIVE WAYS TO BE
EVANGELISM READY
MATT SMETHURST
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Unless otherwise stated, Scripture quotations are taken from The ESV
® Bible (The Holy Bible, English Standard Version ®), copyright ©
2001 by Crossway, a publishing ministry of Good News Publishers.
Used by permission. All rights reserved.
Scripture quotations marked NIV are from The Holy Bible, New
International Version ®, NIV ®. Copyright ©1973, 1978, 1984, 2011 by
Biblica, Inc ®. Used by permission. All rights reserved worldwide.
Copyright © 2022 by Matt Smethurst
First published in Great Britain in 2022
The right of Matt Smethurst to be identified as the Author of this Work
has been asserted by him in accordance with the Copyright, Designs
and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise, without
the prior permission of the publisher or the Copyright Licensing Agency.
British Library Cataloguing in Publication Data
A record for this book is available from the British Library
ISBN: 978-1-913896-84-3
Designed and typeset by Pete Barnsley (CreativeHoot.com)
Printed in Denmark by Nørhaven
10Publishing, a division of 10ofthose.com
Unit C, Tomlinson Road, Leyland, PR25 2DY, England
Website: www.10ofthose.com
1 3 5 7 10 8 6 4 2
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To Dan Flynn, who was gospel-centered
before it was cool, and who showed a
young college kid that sharing Christ is
the most exhilarating privilege on earth.
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IX
CONTENTS
Introduction:
Not Your Typical Evangelism Book .................... 1
1. Grasp the Gospel ............................................ 5
2. Check Your Context ..................................... 23
3. Love the Lost ................................................ 41
4. Face Your Fear ............................................... 55
5. Start to Speak ................................................ 69
Conclusion: The Highest Motivation ............... 89
Appendix: Twelve Verses for Fighting Fear ....... 97
Recommended Resources .............................. 103
Notes .............................................................. 107
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1
INTRODUCTION:
NOT YOUR TYPICAL
EVANGELISM BOOK
I have a love-hate relationship with evang-
elismbooks.
On the one hand, they have helped me
immensely. Its surely no coincidence that in the
seasons of life when I’ve been most deliberate
about sharing Christ with others, a good book on
the topic has invigorated me. And vice versa: in
the sluggish seasons, it’s usually the case that I
haven’t pondered the subject in a while.
I’m quite skilled, you see, at avoiding things
that are good for me. Exercise. Kale. Books on
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BEFORE YOU SHARE YOUR FAITH
2
this topic. (Come to think of it, evangelism books
can sometimes taste like kale.)
The main reason I’m tempted to avoid
evangelism books, though, is because they
reawaken something I’d rather keep suppressed:
a low-level guilt, humming beneath the
surface, that whispers: You, Matt, are a lousy and
inconsistentevangelist.
And here I am writing a book on the topic!
The gall! Except, I’m not. I’m actually doing
something a bit different.
This is not a handbook of evangelistic jujitsu
tips. I’ll leave that to more able voices. This
volume is about getting ready to open your
mouth at all. Its about the preparation for
theconversation.
In a previous book, Before You Open Your Bible,
1
I observed that how we approach things matters
in a huge way. The world of sports is an obvious
example—and a general analogy for life. Whether
we’re talking about a soccer player during warm-
ups or a runner at the starting line, an athlete’s
simple approach can make all the difference.
Many evangelism books—including some
excellent ones—start a little too downstream
for me. I need help further up and further back,
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3
INTRODUCTION: NOT YOUR TYPICAL EVANGELISM BOOK
because I am so often stuck at the water’s edge,
unsure and immobilized, not quite ready to
divein.
Sometimes the problem is the inertia that
comes with feeling out of practice—and the
aforementioned guilt, or at least the lack of
confidence, accompanying such a feeling. Other
times its simply the age-old presence of fear, or
perhaps more accurately, the absence of love. My
view of God can shrivel so much that it makes
humans look inflated and intimidating.
2
I dont know why you picked up this book,
or if you did at all. (Perhaps someone shoved it
into your unsuspecting hands.) But regardless of
your reason for reading, here we are, exploring
evangelism together. My hope is that the Holy
Spirit would use these pages to ready your mind,
and energize your heart, so that you joyfully and
expectantly brag about the One who has changed
your life.
Nothing is more worth talking about. And
nothing is easier to stay silent about.
The remedy for this spiritual dilemma? I
believe it may be hidden in what happens before
we share our faith.
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5
1
GRASP THE GOSPEL
Among the preludes to sharing your faith that I
am commending to you, this one tops the list.
Why? Because without it, there is no list. You
cannot do evangelism if you do not grasp the
evangel, the good news of Christianity.
Lets face it: the word “gospel” gets
thrown around somewhat loosely in Christian
conversations today—so much so that its weighty
meaning can get lost, or at least muffled. To grasp
the good news of the gospel, then, we must
internalize the significance of that word “news.”
After all, this is what separates Christianity
from every other religion. Christianity is not
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BEFORE YOU SHARE YOUR FAITH
6
fundamentally an ethical code, or good advice. It
is, above all, an announcement of good news.
You dont need to go to seminary in order to
grasp the gospel. You don’t need to be in ministry
to grasp the gospel. You don’t even need to have
been a Christian for five minutes in order to grasp
the gospel well enough to convey it to others.
All you need to understand is that two
thousand years ago, an invasion took place.
Heaven came to earth in the person of Jesus,
and he inaugurated a whole new kingdom.
3
For
thirty-three years, he lived a life of unflinching,
perfect faithfulness to God the Father. In other
words, he lived the life that, try as we might, we
cannot live. And because he loves us, he died the
death that we deserved to die. As a believer in
Jesus, I can know that on the cross he was treated
as if he had lived my sinful life, so that I might be
treated as if I have lived his righteous life.
And then Jesus was buried. Until he wasnt—
because three days later, he got up and walked
out of his tomb. Now everyone who turns from
their rebellion—whether of the plainly wicked or
subtly “religious” variety—and trusts in Jesus is
united to him in this life and the next. Believers
will one day be resurrected in new bodies fit for
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GRASP THE GOSPEL
7
a new, resurrected earth. We will enter into the
joy of our triune Lord—Father, Son, and Holy
Spirit—and will rule under him as kings and
queens of the universe, forever.
In a skeptical age, this may all sound far-
fetched, like a fairy tale for gullible kids. Too good
to be true. But this news is entirely true. It just
isnt deserved—indeed, it isn’t fair. As one song
phrases it, “Why should I gain from his reward? I
cannot give an answer.”
4
But mercy is never fair. Thats why its
calledmercy.
ONE GOSPEL, TWO ANGLES
I live in Richmond, Virginia, and there are things
about my city—size, layout, population density,
and so on—that I can best learn from the vantage
point of an airplane. There are plenty of other
things, though, that I can better learn by walking
down Broad Street. Both perspectives are helpful,
even necessary, for understanding Richmond. A
street-level view without an aerial perspective to
frame it, or an aerial view without a street-level
perspective to fill it out, will inevitably yield a
truncated frame of reference. Sure, we are just
talking geography—Richmond’s history and
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BEFORE YOU SHARE YOUR FAITH
8
culture, for example, must be learned by other
means—but a failure to see the city from various
angles creates a one-dimensional, distorted
outlook. Not to mention an impoverished
appreciation for the area in all its fullness.
Likewise, the gospel can be profitably
observed from two biblical vantage points: “in
the air” and “on the ground.”
5
Just as there are
not two capital cities in Virginia, so there are not
two gospels. There is one, which we can marvel
at from two angles.
The gospel “in the air” is the sweeping
story, from Genesis to Revelation, that can be
summarized in a few plot points (for example,
creation, fall, redemption, and new creation).
The gospel “on the ground,” meanwhile, fleshes
out how this epic narrative becomes good news
for sinners like us (for example, by looking at
God, humanity, Christ, and our response).
At the outset of this chapter, I offered a brief
summary of the gospel story. But we can fill it
out even more. Perhaps one way to synthesize
the best of these complementary perspectives—
both “in the air” and “on the ground,” both
“wide lens” and “zoom lens”—is to consider the
gospel story in four movements: the Ruler, the
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GRASP THE GOSPEL
9
Revolt, the Rescue, and the Response. I hope that
this deeper dive will provide a rich context from
which to share your faith.
THE RULER
“In the beginning, God...” (Gen. 1:1). The Bible
opens with history’s most basic statement about
reality.
God created, sustains, and rules everything
that exists. Contrary to cultural misconceptions,
he is not Santa in the sky, nor a cosmic vending
machine, nor an irritable drill sergeant, nor a
deadbeat dad. He is the King of glory and the
Lord of love. In fact, he is an eternal community
of persons, a Father loving his Son in the joy
of the Holy Spirit. And because this loving
and joyful God is Trinity—one God forever
existing in three persons—love is at the heart of
theuniverse.
6
This triune God made humanity—you and
me—in his image to know and enjoy his love.
So we were made by God (which means he
alone owns us) and for God (which means he
alone satisfies us). Human beings were custom-
designed to find meaning and fulfillment and
life in our Creator above all else—above success,
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BEFORE YOU SHARE YOUR FAITH
10
above popularity, above recreation, above
romance, above self.
Now, is that the story of your life—being
totally satisfied in your Maker and treasuring
him above everything? It certainly isn’t the story
ofmine.
What happened?
THE REVOLT
We look for love in all the wrong places, because
something has gone terribly wrong in our
hearts. This echoes what happened when our
first parents, Adam and Eve, turned their backs
on God and chose to call the shots themselves,
fracturing his creation and plunging his image-
bearers into an ocean of sin. Instead of living for
our Maker, we live for ourselves. The tentacles
of sin have deformed our hearts and disordered
our loves. Every one of us has rebelled, by both
nature and choice, against the Lord of love.
Its easy to think of sin as a relatively minor
thing—outward naughtiness perhaps, or a kind of
THE TENTACLES OF SIN HAVE
DEFORMED OUR HEARTS AND
DISORDERED OUR LOVES.
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GRASP THE GOSPEL
11
heavenly parking ticket. But when the Bible talks
about sin, its talking about cosmic treason—an
insurrection against heaven itself.
It is vital that we grasp at least two truths
about the nature of sin.
First, sin is more relational than behavioral.
When Adam and Eve rebelled against God, it
wasn’t just a behavioral boo-boo; it was a heart-
level betrayal. We’ve cheated on our Maker,
which is why Israel’s sin in the Old Testament is
so often cast in terms of spiritual adultery. We’ve
desperately sought to build our lives around
other things—anything—but him. We’ve taken
good gifts and turned them into stand-ins for
theGiver.
Second, sin is more vertical than horizontal. Its
horizontal effects can be devastating, but sin is
fundamentally a vertical problem. David, the
“man after God’s own heart,” confesses well the
predicament of us all:
For I know my transgressions,
and my sin is ever before me.
Against you, you only, have I sinned
and done what is evil in your sight
(Ps.51:3–4; cf. Gen. 39:9; Luke 15:21).
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BEFORE YOU SHARE YOUR FAITH
12
Here’s something fascinating: “sin” is the only
noun in the English language that is larger in
its singular form. “Sin” is a bigger category
than “sins.” At the deepest level, then, we are
not sinners because we sin—we sin because we
aresinners.
7
But it gets worse. Ponder this: the result of
our me-ism and idolatry is nothing less than the
creation of a catastrophic chasm between us and
God. “Your iniquities have separated you from
your God,” the prophet Isaiah declares, “your
sins have hidden his face from you so that he
does not hear” (Isa. 59:2, ). We have bucked
God’s design for us, his image-bearers, and so we
are severed from the ultimate Source of life and
love. And when we die, its time for justice: “It
is appointed for man to die once, and after that
comes judgment” (Heb. 9:27).
As a result of our sin, we are justly under
God’s wrath—his holy and settled opposition to
evil. “If God is for us, who can be against us?”
Paul asks believers (Rom. 8:31). But the reverse,
for those outside of Christ, is also true: if God is
against you, who can be for you?
In grasping the gospel, then, how good do you
have to be to enter heaven? Here’s the staggering
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GRASP THE GOSPEL
13
answer: as good as God. Only persons whom God
considers perfect can live with him forever.
This need for moral perfection, of course, is
everlastingly bad news. Left to our own merit,
we are standing on the precipice of a hopeless
future in hell—not just God’s absence, but the
presence of his right and good justice.
Here’s how Paul explains it to the Ephesians:
And you were dead in the trespasses and sins
in which you once walked, following the course
of this world, following the prince of the power
of the air, the spirit that is now at work in the
sons of disobedience—among whom we all
once lived in the passions of our flesh, carrying
out the desires of the body and the mind, and
were by nature children of wrath, like the rest
of mankind (Eph. 2:1–3).
Instead of the credits rolling, though, Paul
continues: “But . . .”
Have you ever thought about the fact
that your entire eternity hangs on this one
little word?
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BEFORE YOU SHARE YOUR FAITH
14
THE RESCUE
Something happened in history to change
the trajectory for those who rely on Jesus for
salvation, and here’s the decisive “but”:
But God, being rich in mercy, because of the
great love with which he loved us, even when
we were dead in our trespasses, made us alive
together with Christ—by grace you have been
saved (Eph. 2:4–5).
After centuries of rebellion by God’s people,
God’s Son—the second person of the eternal
Trinity—became an embryo, a baby, a teenager,
a man. We couldnt get to God, so God came
to us (Heb. 2:14–15). For thirty-three years,
the carpenter from Nazareth lived a life of
uninterrupted devotion and obedience to his
heavenly Father. He prayed a lot of prayers, but
never once a prayer of confession, because he
never had any sin to confess.
Jesus lived the life of moral perfection that
Adam failed to live, that Israel failed to live, and
that you and I have failed to live.
And the Bible says Jesus became “obedient
to the point of death, even death on a cross”
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GRASP THE GOSPEL
15
(Phil.2:8). The One who made the law kept it,
and then died for those who had broken it. The
law-maker became the law-keeper and died in
the place of law-breakers.
8
We have now reached the white-hot center of
the Christian faith: the death of Jesus Christ. On
the cross God punished his Son, who is perfect,
for the sins of those who are not.
But thats not the only thing that occurred. If
all God did was cancel our sin, that would have
simply brought us back to zero.
Think about it this way: there are eighty-
two games in a National Basketball Association
regular season. No team has ever achieved a
perfect season—one without any losses. “But
wait,” some fan might object. “My team’s record
is currently 0-0. Thats a perfect season—we
haven’t lost any games!”
To which we would rightly roll our eyes.
“Your” team hasnt lost because they haven’t
played all their games. To have a perfect season
you must never lose and always win—right
through to the very last game.
In the Garden of Eden, Adam and Eve had
a moral record, as it were, of 0-0. They hadn’t
sinned, so they were “undefeated.” But neither
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BEFORE YOU SHARE YOUR FAITH
16
had they achieved a lifetime of righteousness,
so it wasn’t a “perfect season.” And when they
turned from God, they became spiritually
bankrupt. They plummeted to 0-82, the moral
record we now inherit.
However, in the middle of history, one man
amassed an unprecedented record: 82-0.
Continuing the illustration, here’s the point:
if Jesus only paid for our sins, our moral record
would be 0-0. But on the cross, Jesus didnt
just absorb our eighty-two losses; he also gave
believers his eighty-two victories, certified by his
empty tomb (Rom. 4:23–25). So our record shifts,
in an instant, from 0-82 to 82-0. In the eyes of a
holy God, it’s now as if we’ve done nothing to
offend him and everything to pleasehim.
Paul puts it like this, referring to Christ: “God
made him who had no sin to be sin for us, so that
in him we might become the righteousness of
God” (2 Cor. 5:21, ). To reiterate, on the cross
God treated Christ as if he had lived a believer’s
sinful life, so that he could treat us as if we had
lived Christs spotless life. No wonder theologians
call this “the sweetexchange.”
What does this mean practically as we grasp
the gospel for ourselves and others? Well, in the
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GRASP THE GOSPEL
17
words of the Puritan Richard Sibbes, “There is
more mercy in Christ than sin in us.”
9
No matter
who you are or what you’ve done, hear the
magnificent news: there is more mercy in Jesus
than sin in you.
In our cultural moment, it is vital to grasp that
Jesus didn’t merely die to boost our self-esteem
or to set a moral example. Such a perspective,
however well-meaning, domesticates what he
did. He stooped to take our place on the cross
because we scramble to take his place on the
throne. I love the way John Stott explains it:
The concept of substitution may be said to
lie at the heart of both sin and salvation. For
the essence of sin is man substituting himself
for God, while the essence of salvation is God
substituting himself for man. Man asserts
himself against God and puts himself where
only God deserves to be; God sacrifices himself
NO MATTER WHO YOU ARE OR
WHAT YOU’VE DONE, HEAR THE
MAGNIFICENT NEWS: THERE IS MORE
MERCY IN JESUS THAN SIN IN YOU.
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for man and puts himself where only man
deserves to be. Man claims prerogatives that
belong to God alone; God accepts penalties that
belong to man alone.
10
Amen. And yet we must be careful, when
presenting the gospel, not to leave Jesus hanging
on the cross.
After his death, his brutalized corpse was
placed in a “secure” tomb (Matt. 27:65–66),
never to be heard from again. Except, he was
heard from again—because the power of death
could not suppress the Author of life (Acts 2:24;
cf.3:15). And so, as he had promised, on the third
day he exited the tomb.
Again, as we prepare to share our faith, the
resurrection is not an “add-on” to the gospel
story—because without it, there is no gospel
story. In raising Jesus from the dead, God was
publicly affirming that his sacrifice on the cross
had been accepted, a just and complete payment
for sin. If on Good Friday redemptions check
was signed, on Easter Sunday the check cleared.
And one day, this same Jesus—who died and
rose and ascended to heaven and intercedes for
his people—is going to make a comeback. Those
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19
who have not trusted him will receive justice;
those who have will receive mercy. Our ultimate
hope as Christians is not evacuation from this
earth, but the restoration of this earth.
11
God’s
redeemed people will inherit a remade world,
unmarred by the scourge of sin. This is why
the Scriptures portray our future home in
concrete, material terms—“new heavens and a
new earth” (Isa. 65:17; cf. 2 Pet. 3:13; Rev. 21:1–4).
Contrary to popular belief, we won’t be floating
around playing golden harps with chubby angels.
We’ll be running and working and playing and
singing and laughing and resting and reveling
in the endless wonders of our good and
beautifulGod.
THE RESPONSE
When you pass through a highway toll and
interact with the person in the booth, is it
OUR ULTIMATE HOPE IS NOT
EVACUATION FROM THIS EARTH,
BUT THE RESTORATION OF THIS
EARTH. GOD’S REDEEMED PEOPLE
WILL INHERIT A REMADE WORLD,
UNMARRED BY THE SCOURGE OF SIN.
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a meaningful experience? Not exactly. Its a
business transaction: you pay the money; they
raise the bar. You do your part; they do theirs.
Becoming a Christian, friend, is not like this.
Its not a cold transaction. It’s more like getting
married—an intensely personal union. You
throw yourself on Jesus for mercy; he catches
you and never lets go.
So, as we grasp this gospel we long to impart
to others, we can be ready to answer the most
important question one could ask: What must I do
to be right with God?
First, we turn from sin. We’re skilled at
confessing the evil of others, but we should be
most devastated by our own. This is the meaning
of repentance—changing your mind and doing
an “about-face,” a 180-degree pivot from living
for yourself.
Second, we trust Jesus Christ. We say “no”
to sin and “yes” to him, embracing what he has
accomplished for us and his invincible promise to
forgive. Repentance and faith, after all, are two
sides of the same coin.
12
Third, we treasure Jesus. Now, technically
this is not a third step—it’s the outcome of
the second. But its worth spelling out because
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21
many “accept” Christ the way I might accept,
say, a root canal. Grasping the gospel, though,
entails embracing Jesus as your Lord and Savior
andTreasure.
What this means, among other things, is that
Jesus Christ is infinitely more than a get-out-
of-hell-free pass. He is a living person to follow,
worship, cherish, and enjoy. Indeed, knowing
him is the only way to be restored to a right
relationship with the God for whom we were
made (John 14:6; 17:3). Through him we can
experience the joy of forgiveness, the help of the
Holy Spirit, and the hope of the world to come.
No person is saved by getting baptized, going
to church, retweeting Christian sentiments,
praying a prayer, signing a card, walking an aisle,
or throwing a pinecone into the fire at summer
camp. The critical question facing each of us
blows right past everything outward, for it is
laser-aimed at the heart: Are you, right now, relying
on Jesus alone for your standing before God?
JESUS CHRIST IS INFINITELY MORE
THAN A GET-OUT-OF-HELL-FREE PASS.
HE IS A LIVING PERSON TO FOLLOW,
WORSHIP, CHERISH, AND ENJOY.
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The gospel demands a response. “Now is the
day of salvation,” Paul insists (2 Cor. 6:2). In
sharing our faith, lets urge people to respond to
the claims of Christ—and so bring them to that
eternally consequential point of decision.
This is the greatest story ever told—and
anybody can get in on it. Who are you going
toinvite?
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2
CHECK YOUR
CONTEXT
“Jesus is an American god!”
Though a missionary overseas at the time,
Iwas unprepared for this answer. I had just asked
my new friend, an educated college student, what
he knew about Jesus Christ. I certainly was not
expecting him to recite the Nicene Creed. What
startled me, though, was the confidence with
which he answered. I might as well have asked
the name of his school.
Now, imagine if I had promptly replied by
explaining that Jesus loves him and died for
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BEFORE YOU SHARE YOUR FAITH
24
his sins and rose again so that he could go to
heavenforever.
What does that have to do with me? he would’ve
rightly wondered. We’re not in America.
Cutting to the glories of Good Friday and
Resurrection Sunday may well have made me
feel valiant in the moment—I am not ashamed of
the gospel!—but it would have been foolish, even
unloving. Because first I needed to clear away the
static in the air.
WHO’S THE AUDIENCE?
In order to share our faith effectively, we need
to know our audience. And not only know
someone’s name and maybe where they go to
school or what they do for a living—but, as the
saying goes, “where are they coming from?”
Now, on one level, we should be careful not
to overemphasize humanity’s various differences.
Regardless of culture, ethnicity, language, or
background, a common denominator unites us:
having been made in God’s image, we have all
rebelled against him and need rescue from our
deserved plight. The good news of the Bible,
then, is applicable to every society because the
bad news is relevant to every sinner.
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But we also should not underemphasize
cultural differences, as if they have no bearing on
how people hear the message. And this is not just
a principle for missionaries in far-flung places.
In the modern West, as I’m sure you’ve
noticed, things are not as they were just a few
years ago. Previously, you could pretty much
assume the other person was coming into a
conversation on spiritual matters furnished
with a basic understanding of a creator God; of
sin as breaking the Ten Commandments; of the
Bible as a respected resource; of life after death in
heaven; and so on.
Clearly, those days are over. In a secular, post-
Christian age, we cannot presume any basic
assumptions in those we are trying to reach with
the gospel.
13
So we must take care to lean in and
listen well, to climb into the other person’s way
of seeing and inhabiting the world. Otherwise,
we will be speaking about terms—even biblical
WE MUST TAKE CARE TO LEAN IN
AND LISTEN WELL, TO CLIMB INTO
THE OTHER PERSON’S WAY OF
SEEING AND INHABITING THE WORLD.
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ones—that will be simply misunderstood or
rejectedoutright.
God loves you is great news, but meaningless
if you dont understand the nature of God
(or for that matter, love).
You are a sinner is true, but meaningless if
you don’t know what sin is or don’t feel
that badly about it.
You need a Savior is true, but meaningless
if you dont grasp what you need to be
savedfrom.
The Bible says... is great, unless the Bible
is considered an archaic, patriarchal
collection of fairy tales.
TO CONTEXTUALIZE OR NOT TO
CONTEXTUALIZE, THAT IS NOT
THEQUESTION
This is where discussions concerning (big-word
alert) contextualization often go awry. How
should ambassadors of Christ communicate an
unchanging message in ever-changing contexts?
When it comes to the gospel, we dont need
to dress it up in order to make it cool. We need
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27
to break it down in order to make it clear. That
is the purpose of studying your surrounding
culture in light of God’s Word. What are people’s
prevailing values, hopes, and fears? How does the
gospel story both fulfill their deepest longings
and subvert their most cherished idols?
Such questions are not original to modern
missiologists. Rewind the clock two thousand
years and even the Son of God did not engage
lost persons in a one-size-fits-all manner. He took
a certain approach with self-righteous Pharisees
(e.g., Mark 12:13–17), another with skeptical
Sadducees (e.g., Mark 12:18–27), and another
with notorious sinners (e.g., Mark2:13–17).
Paul did likewise: in Acts 17, he took
one approach with biblically literate Jews in
Thessalonica (vv. 1–9) and Berea (vv. 10–15), but
a different approach entirely with pagan Greeks
in Athens (vv. 16–34). Was the apostle confused?
Cowardly? Spiritually schizophrenic? Not at all.
He was simply dialed into his various contexts,
WHEN IT COMES TO THE GOSPEL, WE
DON’T NEED TO DRESS IT UP IN ORDER
TO MAKE IT COOL. WE NEED TO BREAK
IT DOWN IN ORDER TO MAKE IT CLEAR.
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and willing to adapt accordingly. We arent
left to psychoanalyze him, either. He laid out
hisstrategy:
For though I am free from all, I have made
myself a servant to all, that I might win more
of them. To the Jews I became as a Jew, in order
to win Jews. To those under the law I became
as one under the law (though not being myself
under the law) that I might win those under
the law. To those outside the law I became as
one outside the law (not being outside the law
of God but under the law of Christ) that I
might win those outside the law. To the weak
I became weak, that I might win the weak. I
have become all things to all people, that by all
means I might save some. I do it all for the sake
of the gospel, that I may share with them in its
blessings (1Cor. 9:19–23).
In claiming to be “free from all,” Paul meant that
he didnt answer finally to people. Elsewhere, he
put it pointedly:
For am I now seeking the approval of man,
or of God? Or am I trying to please man? If I
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CHECK YOUR CONTEXT
29
were still trying to please man, I would not be a
servant of Christ (Gal. 1:10).
And yet, even though Paul didn’t answer to
people, he did accommodate to them. Why? To
remove any barriers that might make it harder for
someone to have a direct encounter with Christ.
Reflecting on 1 Corinthians 9:19, the Protestant
reformer Martin Luther captured the dynamic
well: “A Christian is a perfectly free lord of all,
subject to none. [And] a Christian is a perfectly
dutiful servant of all, subject to all.”
14
Three hundred years after Luther, in 1854, a
young British missionary named Hudson Taylor
arrived on the shores of China. As he started
traveling around and seeking to share Christ,
he quickly found that the Chinese people were
distracted by his foreignness; they were more
interested in his Western outfits and manners
than in hearing his message. This frustrating
discovery prompted Taylor to change not his
gospel, but his game plan.
What did the missionary do? He started
living like a Chinese man. This included not
only wearing Chinese garb, but even dyeing his
hair black and wearing it in a traditional Chinese
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braid. Why was he contextualizing like this? Was
it to deceive people about his own heritage? Or to
feel like an ancient hipster? Of course not. It was
so that he would not himself be a distraction from
his message of gospel grace.
Hudson Taylor went on to spend fifty-one
years in China, and the little organization he
founded became the largest missions agency
in the world. Missionaries from China Inland
Mission eventually reached every province in the
country, establishing roughly 125 schools and
seeing, according to some reports, over 18,000
conversions to Jesus Christ.
My point is not that Taylor’s particular
approach would be wise now—it probably
wouldnt. But note the gospel fruit that was born
from one mans sacrificial choice to creatively
adapt to his context—to relinquish some of
his own cultural preferences and, by so doing,
remove barriers to sharing Christ.
It is easy, when reading 1 Corinthians 9:19–
23, to so fixate on “I became... I became...
I became” that we overlook what grounds
the refrain: “I serve.” Fundamentally, good
contextualizing is not about being cool; it is about
being a servant. Its about creatively laboring to
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31
make the message of the cross and the joy of the
resurrection crystalclear.
It does not take a seminary degree to see what
Paul was pursuing in his daily life. The thing that
drove him—to flex, to adapt, to sacrifice—was his
paramount passion to see lost persons brought to
Christ: “I do it all for the sake of the gospel”(v.23).
WHAT’S AT STAKE?
To be clear, these statements from Paul are not
meant to be infinitely elastic. He is stretching
as far as he can to reach the lost, but he’s not
going to compromise truth to get there. Nor is
he advocating that we indulge in sinful behavior
in order to be relatable. “All things to all people”
means all legitimate things. Paul is not saying, “To
the gossips I became a gossip; to the drunkards I
became a drunkard; to the cannibals I became a
cannibal.” But he is saying, in essence, “I move as
near to other people as I possibly can. I flex and
adapt to meet them on their turf—as far as truth
and wisdom allow.”
I think the first words in 1 Corinthians 9:20
represent one of the most incredible statements
Paul ever made: “To the Jews I became as a
Jew.” What? He was already a Jew. This would be
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like me saying, “Here is my grand evangelistic
strategy: to Americans from Virginia I become as
an American from Virginia; to lovers of candy I
become as a lover of candy.”
Whats going on?
Its not that Paul is ashamed of his ethnic
identity; in other places he refers warmly to
“my fellow Jews.” But he can propose this
counterintuitive concept—“to the Jews I become
as a Jew”—because he wears his Jewishness loosely.
Its almost like he can speak of putting it on
and taking it off—not because it doesnt matter,
nor because he’s in denial, but because his most
fundamental identity is no longer, “I am a Jew, a
Hebrew of Hebrews, of the tribe of Benjamin”
(cf. Phil. 3:5), but rather, “I am a disciple, the
chief of sinners, of the people of Jesus.”
I can think of two examples of this principle at
work in Paul’s own life. One is a passing reference
in Acts 18 to Paul cutting his hair because he was
“under a vow” (v. 18). We don’t know the exact
nature of the vow, but it was some kind of Jewish
ritual, perhaps similar to the Nazirite vow in
Numbers 6.
The other, more complicated, example is
Acts16:3:
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33
Paul wanted Timothy to accompany him, and
he took him and circumcised him because of the
Jews who were in those places, for they all knew
that [Timothy’s] father was a Greek.
Now, if you’re familiar with the Book of Romans
and especially Galatians, then you ought to be
a little puzzled—if not scandalized—when you
read that. Because in Galatians 2 Paul had refused
to circumcise Titus.
So what in the world is he doing getting
Timothy circumcised? Well, the main difference
is that, unlike the Titus situation, in the Timothy
situation the gospel is not at stake. In the former
case, false brothers were saying, “Titus needs to
be circumcised in order to be saved,” whereas no
one is saying that about Timothy. But there is a
community of unbelieving Jews who would be
easier to reach with the gospel, Paul calculates, if
he accomodates culturally on this point.
Paul, sometimes in surprising ways, is willing
to adapt and to accommodate. But he steadfastly
refuses to assimilate.
In our age of identity politics, this claim—“To
the Jews I became as a Jew”—is a bombshell. The
world wants to shrink and reduce you to certain
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identity markers—your ethnicity, your class,
your gender, your sexual desires, your political
affiliation, and so on. But beneath all of those
descriptive markers is a deeper truth: you belong
to God and his people first, and this is the most
important aspect about you.
What a good reminder to wear our various
identity markers loosely—just as Paul wore
his Jewishness loosely—as we cling to the one
thing that cements our communion with other
believers above all: the gospel of Jesus Christ.
Still, it is easy to go wrong here, isn’t it?
SUBVERT EXISTING CATEGORIES,
CREATE NEW ONES
To be effective in our cultural moment, we
must excel at asking questions.
15
We will think
more about this in the next chapter. If we don’t
understand where a person is coming from,
TO BE EFFECTIVE IN OUR CULTURAL
MOMENT, WE MUST EXCEL AT
ASKING QUESTIONS.
then we risk wasting our time (and theirs) with
a message that will only be misunderstood.
Raining abstract “truth bombs” on late-modern
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people is to risk being not just unproductive,
but counterproductive: it may reinforce their
misconceptions and calcify them in their
resistance to gospel grace.
This is not to suggest we try to squeeze biblical
truth into the mold of fallen human thought.
Part of our task is to create categories where they
dont exist. John Piper sounds an aptwarning:
As we think seriously about contextualizing
the message of the Bible, let’s remember that we
must also labor to bring about, in the minds of
our listeners, conceptual categories that may be
missing from their mental framework. If we only
use the thought structures they already have, some
crucial biblical truths will remain unintelligible,
no matter how much contextualizing we
do.. . . God brings about this new seeing and
understanding and believing. But he uses us to
do it. So we should give as much effort in helping
people have new, biblical categories of thought
as we do in contextualizing the gospel to the
categories they already have.
16
Bottom line: we must climb into people’s existing
categories, excavating their cultural assumptions
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for points of gospel resonance; and we must
also, with the Spirits help, labor to create new
categories that accord with supernatural truth.
In recent months, my friend Sarah and
her housemate have engaged in spiritual
conversations with a neighbor, Carl (not their
real names). Despite growing up in church, Carl
rejects the authority of the Bible, insists that
Jesus is just a moral example, and dismisses the
reality of hell. But his fundamental stumbling
block, Sarah believes, is his view of evil and
suffering. This is not surprising—his father died,
then he witnessed his stepfather die, and Carl
has struggled with drug addiction for years. “It is
what it is,” he often says about his pain. And yet,
he also seems to use his story of hardship as a
weapon to one-up Sarah and her housemate—or
perhaps just as a way to avoid facing what they
have to say about God and his Word.
So what did these women do? They remained
sensitive to the particular person—a unique
image-bearer of God—in front of them. They
climbed into Carl’s existing category for suffering
by becoming to him, in the first place, fellow
sufferers. Sarah shared about the devastating
effects of an eating disorder, and her housemate
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37
was honest about her struggle to cope with
her own sister’s tragic death. Before, Carl had
been able to dismiss these “goody-two-shoes”
Christian gals; now, he ascribes to them “street
cred” and seemed to respect them more. Sarah
and her housemate have been gently unearthing
his cultural assumption that suffering is
meaningless, while seeking to create a brand-new
category of supernatural truth. The greatest human
pain, they contend, is not worth comparing to
the glory that awaits Christ’s people (Rom. 8:18;
2 Cor. 4:17), nor is the brokenness of this world
worth comparing to the depth of our need for
forgiveness of sin, which only Christ can provide
(Mark 2:1–12).
The conversations continue, and Carl’s story
isnt over. Sarah and her housemate remain
intentional, and hopeful, because they trust a big
God who does miracles in human hearts.
The apostle Paul is clear:
The natural person does not accept the things
of the Spirit of God, for they are folly to him,
and he is not able to understand them because
they are spiritually discerned (1 Cor. 2:14).
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In other words, nonbelievers like Carl do not
embrace supernatural truth for one simple
reason: they cannot. The third person of the
eternal Trinity must break in, granting ears to
hear and eyes to see.
HAPPINESS QUESTS
It has been wisely said that people are not so
much on truth quests as they are on happiness
quests. The average nonbeliever does not roll out
of bed thinking, How can I find the truth today?
But they do think, What will make me happy today?
As Christians, of course, we have discovered that
real and lasting happiness is found only in the
One who said, “I am the way, and the truth, and
the life” (John 14:6).
Human history, C. S. Lewis observed, is
“the long, terrible story of man trying to find
something other than God which will make
him happy.”
17
And our privilege, as gospel
communicators, is showing nonbelievers how
their deepest longings and hopes are resolved
only in Jesus Christ.
18
In preparing to share your faith, be prepared
to “question people’s answers” (which we’ll
explore in chapter five) by explaining how
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every substitute for God is a taskmaster that
will enslave you. But not Jesus. Only Jesus is a
master who will free you. And whereas your
idols—replacements for God—will demand
and disappoint and crush you into the ground,
only Jesus shows up and says, “I’ll be crushed
for you.”
As Tim Keller often says, no created thing can
satisfy your heart if you get it, or forgive your
sins if you fail it.
19
But Jesus can, and will. If this
is true, what a story you have to tell!
Until we see Jesus as supremely beautiful—
the One for whom all things were created
(Col.1:16)—we will remain a slave to something
he has made. But he loves us enough to pardon,
liberate, and satisfy. And where does this good
news intersect with an idol-addicted heart? At
the point of substitution. We have substituted so
many things for Jesus. But in astonishing grace,
he substituted himself for us.
OUR PRIVILEGE, AS GOSPEL
COMMUNICATORS, IS SHOWING
NONBELIEVERS HOW THEIR DEEPEST
LONGINGS AND HOPES ARE
RESOLVED ONLY IN JESUS CHRIST.
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If your main goal in evangelism is to hear
yourself talk, especially with highfalutin biblical
jargon, then many late-modern skeptics will
walk—or run—away confused (at best). But if
your goal is to be effective, then listen in order
to understand, speak in order to be understood,
and respectfully engage your fellow image-
bearers in their lane of life with the best news
they’ll ever hear.
Otherwise, you’ll just be adding static to
theair.
WE HAVE SUBSTITUTED SO
MANY THINGS FOR JESUS. BUT
IN ASTONISHING GRACE, HE
SUBSTITUTED HIMSELF FOR US.
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41
3
LOVE THE LOST
Had I written this book several years ago, I
would have swapped the order of the next two
chapters, with “Face Your Fear” coming before
“Love the Lost.” Why? Because I was convinced
that fear was the primary obstacle to evangelism.
It certainly characterized my failures to speak
thegospel.
Or so I told myself. Until one day it hit me: the
main thing holding me back from speaking the
gospel wasn’t actually the presence of fear. It was
the absence of love.
Perhaps this strikes you as a rather silly
distinction. As I internalized it, though, I was
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overcome with conviction. I had been using fear
as an excuse when love was my problem. It wasn’t
even that complicated, I realized. If I love someone
enough, I will overcome my fear and share Christ with
them. But if I don’t, I won’t.
So welcome to chapter three, not chapter
four. We must consider the role of love before
the challenge of fear.
LOVE DRIVES OUT FEAR
This realization shouldnt have surprised me,
since it is an explicit biblical principle. “There
is no fear in love,” the apostle John observes,
“but perfect love casts out fear” (1 John 4:18).
In context, John’s primary focus is on the fear
of divine punishment, but his words constitute
a powerful argument from the greater to the
lesser. If a deeply felt sense of God’s love has the
power to banish fear of his judgment, how much
more can it banish lesser fears, such as human
ONE DAY IT HIT ME: THE MAIN
THING HOLDING ME BACK FROM
SPEAKING THE GOSPEL WASN’T
ACTUALLY THE PRESENCE OF FEAR. IT
WAS THE ABSENCE OF LOVE.
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rejection? One is eternal; the other is momentary.
No wonder John concludes that “whoever fears
has not been perfected in love” (1 John 4:18). For
fear is a love problem.
And, it turns out, applying this truth
horizontally—God’s fear-killing love for us
producing fear-killing love in us—accords
with Johns train of thought. He immediately
writes, “We love because [God] first loved us”
(1John4:19).
As we prepare to witness, we must prepare
tolove.
BEFRIEND
Jesus was accused of many things; one was
being a “friend of tax collectors and sinners”
(Luke 7:34).
20
He wasn’t criticized for being
a passerby or an acquaintance—but a friend.
The Son of Man came to seek and save the lost
(Luke 19:10), and he did so in the context of
authentic relationships. Paul, too, modeled such
“relational” or “friendship” evangelism:
Just as a nursing mother cares for her children,
so we cared for you. Because we loved you so
much, we were delighted to share with you
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BEFORE YOU SHARE YOUR FAITH
44
not only the gospel of God but our lives as well
(1Thes. 2:7–8,
niv
).
In this portion of Scripture—“more perhaps than
anywhere else in his letters,” John Stott notes—
Paul “discloses his mind, expresses his emotions,
and bares his soul.”
21
The apostle was emphatic
that his team’s ministry in Thessalonica wasnt
some hit-and-run gospel invasion. They were
happy to stay, to form friendships, to invest their
lives in the lives of others.
Are we?
TWO DITCHES
This is not always easy, of course. Good intentions
can get derailed, landing us in one of two ditches.
(And seldom do we suddenly swerve off the road.
Most of the time our wheel alignment is simply
off, and so the drift is subtle—but certain.)
The first ditch is ignoring “friendship
evangelism” altogether, which can lead to treating
people as projects. We’re probably most susceptible
to this when initiating gospel conversations with
strangers.
22
What might it look like?
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45
Being a poor listener.
Rushing too quickly to the gospel.
Not caring enough to remember their name.
I’ve fallen prey to this before—treating an
evangelistic encounter more like a box to be
checked than a person to be loved. But Jesus never
did this. He never treated a person as a burden,
a mere means to an end. He understood that
every human life is a miracle; every human life is
fascinating; every human life bears the imprint of
God. C. S. Lewis’s observation is striking:
It is a serious thing to live in a society of possible
gods and goddesses, to remember that the dullest
and most uninteresting person you talk to may
one day be a creature which, if you saw it now,
you would be strongly tempted to worship, or
else a horror and a corruption such as you
now meet, if at all, only in a nightmare....
There are no ordinary people. You have never
talked to a mere mortal. Nations, cultures,
arts, civilizations—these are mortal, and
their life is to ours as the life of a gnat. But it
is immortals whom we joke with, work with,
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BEFORE YOU SHARE YOUR FAITH
46
marry, snub, and exploit—immortal horrors or
everlastingsplendors.
23
Evangelism is not manipulation, and we don’t
work in sales (2 Cor. 2:17). Nor is striking up
a gospel conversation a bullet point for your
spiritual résumé. Faithful witnessing requires
healthy doses of social awareness, common
courtesy, and authentic concern. Which is just
another way of saying that faithful witnessing
requires love.
The second ditch is practicing “friendship
evangelism” indefinitely, which can lead to
idolizing relational comfort. As we have seen,
friendship evangelism can be a beautiful
thing—so long as the friendship doesnt crowd
out the evangelism. It is dangerously easy
to build relationships with nonbelievers in
the name of gospel witness... without ever
getting around to gospel witness.
If the danger of the first ditch is rushing the
clock, the danger of the second is assuming the
clock will tick forever. “You are not worth my
time” is patronizing; “We have plenty of time”
is presumptuous. The first ditch is immediately
tactless; the second is finally spineless.
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It would be a mistake to conclude that contact
evangelism—sharing Christ with strangers—is
inherently impersonal and unloving. As we will
see in chapter five, this approach has rich biblical
precedent and has led to countless conversions
over the years. Extensive time in a relationship
is often evidence of love, but it’s not always a
precondition. You can genuinely love someone
in a brief interaction, just as you can fail to truly
love someone in a forty-year friendship.
LITMUS TEST
Loving the lost is not simply a spiritual virtue. It
makes practical sense, too—because where love
is not felt, the message is unlikely to be heard.
Its that simple. Trust is essential, in other words,
and this is downstream from a sense that you
actually care. Though not all clichés are helpful,
one is undeniably true: people rarely care what
you know until they know that you care. Failing
to love someone inserts a very real obstacle in the
FRIENDSHIP EVANGELISM CAN
BE BEAUTIFUL—SO LONG AS THE
FRIENDSHIP DOESN’T CROWD OUT
THE EVANGELISM.
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way of establishing a genuine connection. Not
only does it hinder your own efforts to impart the
gospel, but it may also harden their heart toward
Christians in general and make the task harder
for the next believer who witnesses to them.
But loving the lost must never be limited
to the category of practical strategy—indeed,
it is the healthiest litmus test of whether you
know the God you profess. At the outset of
one of Scripture’s most famous chapters,
1 Corinthians 13, Paul’s words could not be
morebracing:
If I speak in the tongues of men and of
angels, but have not love, I am a noisy gong
or a clanging cymbal. And if I have prophetic
powers, and understand all mysteries and
all knowledge, and if I have all faith, so as
to remove mountains, but have not love, I am
nothing. If I give away all I have, and if I
deliver up my body to be burned, but have not
love, I gain nothing (vv.1–3).
WHERE LOVE IS NOT FELT, THE
MESSAGE IS UNLIKELY TO BE HEARD.
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You may be the most intentional and consistent
evangelist in the world. You may even see
conversions. But God is reminding us that if
we lack love—don’t miss this—we are “a noisy
gong... nothing... gain[ing] nothing.” Quite
simply, but profoundly, love is critical to living
out all our horizontal relationships—from those
we live with, to those we do life with at school or
work, to everyone with whom we dare to share
our faith. And lest we reduce it to a warm and
fuzzy feeling, Paul goes on to flesh out this love—
its patient, its kind, its humble, its honoring, its
not irritable, its not quick to anger, it keeps no
record of wrongs, it always protects and trusts,
hopes and perseveres. A tall order indeed.
MIND YOUR MANNERS
There’s more, though, to what biblical love looks
like. Contrary to modern inclinations, it certainly
doesnt look like affirming people in their sin.
LOVING THE LOST MUST NEVER BE
LIMITED TO A PRACTICAL STRATEGY—
INDEED, IT IS THE HEALTHIEST LITMUS
TEST OF WHETHER YOU KNOW THE
GOD YOU PROFESS.
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That’s a popular, and satanic, distortion. Nor
does it mean compromising truth. Love without
truth is a fiction—unworthy of the name love.
Nevertheless, there are wrong ways to
beright.
We live in the age of outrage, if you haven’t
noticed. It can seem as if the temperature of
virtually every conversation and debate, however
trivial, is set to blazing hot. Scripture crashes
into our feverish culture with both warning
and command: “Do not be conformed to this
world, but be transformed by the renewal of
your mind” (Rom. 12:2). If you are feeding the
Perpetual Outrage Machine, you are conforming
to the pattern of this world, letting it “squeeze
you into its own mold.”
24
Jesus would say you are
like salt that has lost its saltiness (Matt. 5:13)—
indistinct, unnoticeable, useless. Your gospel
witness, sacrificed on the altar of worldly fury,
is not just ineffective; it is counter-effective to the
cause of Jesus Christ.
Again, none of this is to say Christians must
be milquetoast, mealy-mouthed individuals
who shrink back while the world stands up.
25
But our manner, our posture, and our tone
matter tremendously to the One who faced all
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LOVE THE LOST
51
manner of unfounded accusation, yet without
sin. Sadly, there is a way to approach evangelism
that emits an air of disdain: “I’m right, you’re
wrong, and I would love to tell you about it.”
26
Such a spirit might make you feel noble, but it
is not Christian. And it will likely obscure the
gospel from being recognized as the good news
it is.
“But I’m a truth-teller!” a believer might
respond. “I’m authentic. I do love people—by
speaking the truth.” But friend, the Bible never
says that speaking the truth is love; it says we are
to speak the truth in love (Eph. 4:15). Ponder that
distinction—it is subtle but crucial.
In short, the way we communicate our faith
in Jesus will either adorn and beautify the gospel
we profess (Titus 2:10), or undermine it. There is
no third option.
One of the most concrete ways to love
well is to listen well. That’s not just good
THE BIBLE NEVER SAYS THAT
SPEAKING THE TRUTH IS LOVE; IT
SAYS WE ARE TO SPEAK THE TRUTH IN
LOVE. PONDER THAT DISTINCTION—IT
IS SUBTLE BUT CRUCIAL.
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BEFORE YOU SHARE YOUR FAITH
52
advice for struggling romances; it’s Emotional
Intelligence 101. In fact, being listened to is so
close to being loved that most people cannot
tell the difference.
27
No wonder Scripture
exhorts us to be “quick to listen, slow to speak”
(James 1:19, ). How often, though, do we
reverse this—and risk turning people off to the
voice of God because we’re too in love with
our own?
Listening well entails asking thoughtful
questions. Evangelism is not spiritual interr-
ogation; no one wants to be barraged with
rhetorical questions that reek of an agenda.
Rather, heed the counsel of Proverbs: “The
purpose in a man’s heart is like deep water,
but a man of understanding will draw it out”
(Prov. 20:5). Engage the person with attentive
questions, praying for sensitivity and wisdom,
and then take the time to carefully listen.
We need to speak to others as if we remember
what it was like to be lost, too. In this age of
HOW OFTEN DO WE RISK TURNING
PEOPLE OFF TO THE VOICE OF GOD
BECAUSE WE’RE TOO IN LOVE WITH
OUR OWN?
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LOVE THE LOST
53
outrage, a countercultural message will not be
compelling without a countercultural tone.
LESSONS FROM AN ATHEIST
Penn Jillette, a well-known magician and author,
doesnt believe in God. And yet listen to his
perspective on evangelism:
I don’t respect people who don’t proselytize.
I don’t respect that at all. If you believe that
there’s a heaven and hell and people could
be going to hell or not getting eternal life or
whatever, and you think that it’s not really
worth telling them this because it would make
it socially awkward. . . . How much do you
have to hate somebody to not proselytize? How
much do you have to hate somebody to believe
that everlasting life is possible and not tell them
that? I mean, if I believed beyond a shadow
of a doubt that a truck was coming at you,
and you didn’t believe it—but that truck was
WE NEED TO SPEAK TO OTHERS AS IF
WE REMEMBER WHAT IT WAS LIKE TO
BE LOST, TOO. A COUNTERCULTURAL
MESSAGE WILL NOT BE COMPELLING
WITHOUT A COUNTERCULTURAL TONE.
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BEFORE YOU SHARE YOUR FAITH
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bearing down on you—there’s a certain point
where I tackle you. And this is more important
than that.
28
I might phrase things a bit differently, but don’t
miss the significance of this atheist’s words. He
goes further than implying that evangelism is the
most loving thing a Christian can do. He explicitly
states that remaining silent is the least loving
thing you can do—indeed, its a form ofhatred.
Who in your life, right now, do you love
enough to share the hope of Jesus Christ?
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55
4
FACE YOUR FEAR
Maybe you turned to this chapter first. I hope
you’ll go back and read the pages leading up to it,
but I certainly get the impulse. Its no secret that
one of the main reasons we shrink back from
sharing our faith is because we are afraid. Perhaps
its the fear of a painfully awkward interaction; or
the fear of outright rejection or embarrassment;
or the fear of being unequipped—lacking a ready
answer for a skeptic’s objection. The list goes on.
Some of our fears may feel wimpy, but they
are real. Only God knows how many gospel
opportunities I have squandered due to a fear
that froze me in my tracks.
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BEFORE YOU SHARE YOUR FAITH
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But evangelism is not complicated: if we wait
to share our faith until our fears have completely
evaporated, we will never share it.
HELP!
This is easier said than done. Just yesterday I
overheard a coffee-shop barista remark to her
colleague about my T-shirt, which featured a
church name. I couldn’t make out everything she
said, but I heard something along the lines of,
“I used to go to a Baptist church.” Boom. Gospel
opportunity, baby. What did I, your trusty author,
do? I slunk back to my table and continued
writing a book... on evangelism.
I dont always fail to speak up for the same
reasons. In this case, for example, I didnt fear that
the barista would ridicule me, nor that she would
reach behind the counter and hurl a Richard
Dawkins book at me. I think I froze simply
because the situation wasn’t... perfect. She was
busy making drinks, and I’d already taken a step
IF WE WAIT TO SHARE OUR
FAITH UNTIL OUR FEARS HAVE
COMPLETELY EVAPORATED, WE
WILL NEVER SHARE IT.
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FACE YOUR FEAR
57
toward my seat. (Don’t give me too much credit,
though: there was nobody in line. She could have
chatted for at least a moment.)
I have mastered the art of passing up good
enough opportunities in the wait for a perfect one.
This is not just cowardly—it’s foolish. The simple
fact is that sharing Christ will almost always be
inconvenient. There will be something unideal,
something about the environment prompting
the Devil to whisper two of his favorite words:
“Not now.”
This, in fact, is one of the reasons I’m writing
this book. So much evangelism literature, I’m
convinced, begins too far down the field. Even if
you were the most knowledgeable and eloquent
communicator in your whole church, it would
matter little if you weren’t prepared to open
your mouth when the moment arrived. Rather
than being perpetually caught on our heels,
Ipray this book will help us more consistently
live on our toes.
DON’T WAIT FOR THE PERFECT
SCENARIO; IT’LL NEVER COME. JUST
RESOLVE TO SEIZE, AND STEWARD,
THE ONE GOD HAS GIVEN YOU.
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BEFORE YOU SHARE YOUR FAITH
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Dont wait for the perfect scenario; it’ll never
come anyway. (We’ll think about this more in the
next chapter.) Just resolve to seize, and steward,
the one God has given you.
WHEN THE MOMENT ARRIVES
When the moment arrives and the door
cracks—suddenly, you sense, you could redirect
the conversation to spiritual things—you may
feel physically miserable. Seriously. Pit in your
stomach? That’s normal. Racing heart? Normal
again. Shaky voice? Welcome to evangelism. But
these unpleasant feelings are not a signal to escape,
to postpone, to kick the can down the road with
a resigned sigh of “next time.” No, this is the
moment to face the fear head on and put it in its
place: “Yes, Fear, you are real and powerful—but
you are not omnipotent. You are not my king.
Idon’t answer to you; I answer to King Jesus. I’m
going to lean on him and take a step of faith.”
29
Imagine—especially if you didnt grow up in
a Christian home—if the person who first spoke
the gospel to you had instead been frozen by fear.
What if they had concluded, No, Lord, not me! I’m
still not equipped, still not ready. Plus, the environment
isn’t ideal. Where might you be today?
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FACE YOUR FEAR
59
DON’T DO IT ALONE
Most resources on evangelism, including this
one, focus on personal evangelism. We certainly
need all the help we can get. Too often, though,
we neglect to also consider the unique potential
and power of corporate evangelism.
Such neglect is not intentional; its simply
natural when we have an anemic view of
the local church. Weak ecclesiology does not
generate strong evangelism. In Mack Stiles’s
book Evangelism: How the Whole Church Speaks of
Jesus—notice the subtitle!—he lists some benefits
of corporate or communal evangelism:
We hold one another accountable.
We strengthen our mutual resolve.
We learn from one another.
We rejoice together in success and cry
together in disappointment.
We bond through shared experiences in
intense situations.
30
Perhaps you can think of more. The point is that
we should, whenever possible, congregationalize
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BEFORE YOU SHARE YOUR FAITH
60
ourevangelistic efforts. I dont mean you should
ask your pastor to schedule another evangelistic
event; I mean you should get busy yourself—
and bring others along. Any church can pull off
an event or launch a program. But nurturing
a contagious culture of evangelism—a loving,
magnetic, gospel-sharing community that the
world can neither understand nor explain—
requires dogged intentionality and the Holy
Spirits supernatural power. It happens when
a church begins to see itself as God’s most
genius plan for evangelism, and when gospel
conversations with the lost become a shared way
of life.
Since difficult tasks tend to become easier
when we’re not alone—when we can share the
load with others—corporate witness is a game-
changer in facing down our fears. The world,
our own flesh, and the Devil constantly oppose
CORPORATE WITNESS IS A GAME-
CHANGER IN FACING DOWN OUR
FEARS. THE WORLD, THE FLESH,
AND THE DEVIL CONSTANTLY
OPPOSE US. BUT WHEN WE’RE
WITNESSING ALONGSIDE OTHERS,
THE WIND IS AT OUR BACK.
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FACE YOUR FEAR
61
us in evangelism. But when we’re witnessing
alongsideothers, the wind is at our back.
31
THE BLINDING BUSINESS
Okay, back to the personal angle. If I’ve learned
one thing over the years as I’ve stumbled along
in evangelism, its this: the interaction almost
always goes better than I feared.
Which makes me wonder, Might there be
someone else in the equation who is scrambling,
desperately, to postpone our gospel conversations until
it’s too late? When it comes to evangelism, Satan
is busier than we are:
Even if our gospel is veiled, it is veiled to
those who are perishing. In their case the god
of this world [that is, Satan] has blinded the
minds of the unbelievers, to keep them from
seeing the light of the gospel of the glory of
Christ, who is the image of God. For what we
proclaim is not ourselves, but Jesus Christ as
IF I’VE LEARNED ONE THING AS I’VE
STUMBLED ALONG IN EVANGELISM,
IT’S THIS: THE INTERACTION ALMOST
ALWAYS GOES BETTER THAN I FEARED.
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BEFORE YOU SHARE YOUR FAITH
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Lord, with ourselves as your servants for Jesus’
sake. For God, who said, “Let light shine out of
darkness,” has shone in our hearts to give the
light of the knowledge of the glory of God in
the face of Jesus Christ (2 Cor. 4:3–6).
The Devil is busy keeping sinners from opening
their eyes, and he does so by keeping you from
opening your mouth. He knows he can prevent
sight if he can simply prevent speech. And so he
is laser-focused on keeping us quiet—and thereby
shielding the lost from spiritual light, which
streams through the beautiful, hope-filled gospel
he hates.
SOVEREIGN HOPE
If I did not believe God was sovereign over all
things, I would have no motivation to share my
faith. Why? Because God describes every human
heart in its spiritually fallen state as “dead in...
THE DEVIL IS BUSY KEEPING SINNERS
FROM OPENING THEIR EYES, AND
HE DOES SO BY KEEPING YOU FROM
OPENING YOUR MOUTH. SATAN
KNOWS HE CAN PREVENT SIGHT IF HE
CAN SIMPLY PREVENT SPEECH.
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trespasses and sins” (Eph. 2:1). We dare not
substitute a tamer word.
And yet Jesus summons his followers to be
fishers of men (Matt. 4:19; cf. Jer. 16:14–16). How,
then, can we ever hope to rescue spiritual corpses?
Because someone else gives them life.
Remember Lazarus? His physical state was our
spiritual state—until a voice from outside the
tomb defibrillated his heart and breathed life
into his lungs. Likewise, the world is a spiritual
graveyard. Our job is to walk through the
cemetery and speak to caskets. God’s job is to
crack them open.
32
Many misunderstand this high view of God’s
sovereignty in salvation—as if he drags people
into the kingdom, kicking and screaming against
their will. But the picture the Bible paints isnt
like that at all. Imagine humanity—dead toward
God but alive toward sin—sprinting toward
what they’re convinced is the beach. Everyone
THE WORLD IS A SPIRITUAL
GRAVEYARD. OUR JOB IS TO WALK
THROUGH THE CEMETERY AND
SPEAK TO CASKETS. GOD’S JOB IS
TO CRACK THEM OPEN.
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is wearing blindfolds, so they can’t see what’s
really ahead: hell. And those who’ve already been
rescued—believers in Jesus—are on the sidelines,
shouting out in love, “Stop! Turn! You’re going to
perish!” Yet the blind, unbelieving rush of people
only shouts back: “Oh be quiet, religious fanatics.
We’re not going to perish. We’re going to the
beach! We can feel it getting warmer now...”
But here’s what happens. The God of mercy
intervenes and begins removing blindfolds.
When someone finally sees where they’re
actually heading, what do they do? They freely
turn and run the other direction with joy. God
doesnt make us come against our will. He makes
us willing to come.
And here’s the liberating lesson for us: we
are not in the blindfold-lifting business! We
cannot unblind a single mind or heart. Our job
is to simply hold out Christ; God’s job is to lift
the blindfold. Who is someone in your life right
now—someone with whom you will interact
soon—who needs to hear the gospel? Resolve
to speak to them, and ask the Spirit to send a
blaze of light into their darkened heart. What
if, unbeknownst to either of you, they have an
appointment with him? What if, for the first time
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in their life, they see their need for salvation in
Jesus Christ—and reverse course and run into
his arms? What if the God of glory is about to
remove their blinders?
This is the antidote to fear. For people who
reject the gospel are not finally rejecting us;
they are rejecting God. We are just mail carriers
delivering his message.
STAND-ALONE GOD
I’m so grateful that my college campus minister,
Dan Flynn, loved to emphasize these twin truths
from Scripture: “God can” and “God cares.”
33
Ididnt realize it at the time, but in those simple
words he was distinguishing biblical Christianity
from every other religion on the market.
Protestant liberalism, for example, offers a God
who is “good,” but not great. He cares, but he
cant. He’s a nice buddy, an experienced life coach,
even a world-class psychotherapist, but ultimately
he’s just “the man upstairs.” Meanwhile, religions
such as Islam offer the opposite: a God who is
PEOPLE WHO REJECT THE GOSPEL
ARE NOT FINALLY REJECTING US;
THEY ARE REJECTING GOD.
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“great,” but not entirely good. A God who can,
but perhaps doesnt care.
When we open our Bibles, though, something
unprecedented happens. It’s stunning, really.
We encounter a living Lord who is both great
and good, sovereign and kind, who can and
whocares.
If God were only good, I would climb into
bed—and enter every evangelistic encounter—
frightened. How could I trust the power of
someone who, bless his heart, means well
and is doing his best? But I would also be
frightened if he were only sovereign. What
assurance is there in knowing he’s mighty if
he’s not merciful? What comfort is there in a
deity who doesnt care enough to plunge into
human pain, and rescue us? What hope is there
in a God withoutscars?
THE LAMB IS MY SHEPHERD
In Luke 12, Jesus exhorts his disciples not to
be anxious, since their Father in heaven is
simultaneously great and good. Then he utters
one of the most beautiful statements in all the
Gospels: “Fear not, little flock, for it is your Father’s
good pleasure to give you the kingdom”(v. 32).
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Did you catch it? Shepherd. Father. King.
One tiny verse, three massive truths. The
God we meet on the pages of Scripture—and
only that God—is the Shepherd who seeks us,
the Father who adopts us, and the King who
lovesus.
And two thousand years ago, in the Lord Jesus
Christ, the shepherd King became the Lamb
slain. As comforting as it is to hear “the L is
my shepherd” (Ps. 23:1), there is an even better
promise: the Lamb is my shepherd (Rev. 7:17).
And just before he ascended to glory, he left
us with this indomitable assurance: “Behold,
I am with you always, to the end of the age”
(Matt.28:20).
You may be afraid in evangelism, but you will
never be alone.
UNBROKEN STREAK
Do you know what is the most repeated command
in the whole Bible? “Fear not.” Clearly, God knew
we would need constant reminding.
34
YOU MAY BE AFRAID IN
EVANGELISM, BUT YOU WILL
NEVER BE ALONE.
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Human history is the long story of God’s
faithfulness to scaredy-cats. He has never failed
one of his own—and he wont end his streak with
you. Hasn’t he been faithful to you over the course
of ten thousand yesterdays? You can trust him to
carry you in that gospel opportunitytomorrow.
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5
START TO SPEAK
“Preach the gospel at all times; if necessary,
usewords.”
This well-known quote, misattributed to
Saint Francis of Assisi, is both clever and catchy.
There’s only one problem: it’s not biblical. While
it may admirably aim to highlight that all of life
is worship, it wrongly implies that words are
secondary to works. Or optional altogether.
Evangelism—communicating the good news
of Jesus Christ—always requires words. To be
sure, Christians are called to adorn the gospel
with actions (Titus 2:10), but our actions are not
the gospel. No amount of righteous living can
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replace the necessity of verbally proclaiming
what God has achieved through Christ.
This has been a book about preparing for
evangelism more than the task itself. (There are
plenty of excellent books on that; see my list of
recommendations at the back.)
And yet this little book would be incomplete
without this chapter. After all, someone could
master everything we’ve discussed—grasping
the gospel, checking their context, loving the
lost, facing their fear—and never actually get
around to speaking. “Pre-evangelism” is vital, but
the prefix is there for a reason. It’s not the real
thing. Indeed, if we’re not careful, we can pre-
evangelize people into hell.
35
THE FIRST CONVERSATION
If you’re afraid to share your faith, you’re in good
company. So were the earliest Christians. These
were not comic-book heroes—men and women
of superhuman valor and strength. They were
ordinary folks like us.
In Acts 4, Peter and John were arrested and
warned to cease and desist from speaking Christs
name, “in order that it may spread no further
among the people” (v. 17). After being released
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and returning to their spiritual family, for what
did the trembling assembly pray? “And now,
Lord, look upon their threats and grant to your
servants to continue to speak your word with all
boldness” (v. 29).
The apostle Paul, who penned a third of the
New Testament, ministered to Corinthian pagans
“in weakness and in fear and much trembling”
(1 Cor. 2:3). And he concluded his letter to the
Ephesians requesting prayer for one specificthing:
Pray also for me, that whenever I speak, words
may be given me so that I will fearlessly make
known the mystery of the gospel, for which I am
an ambassador in chains. Pray that I may declare
it fearlessly, as I should (Eph. 6:19–20,
niv
).
In the weighty endeavor of evangelism, prayer
must never be an afterthought. It is not a nice
accessory or optional add-on. It is central to the
mission and critical to the task. We are in a war,
after all. The enemy is real. The stakes are high.
Eternal destinies hang in the balance.
Its great to know we serve the ultimate
commander-in-chief, sovereign in the heavens.
Its even better to know we can talk with him.
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But do we?
It may be uncomfortable to admit, but our
prayerlessness reveals our pride. H. B. Charles
puts it simply:
Prayer is arguably the most objective
measurement of our dependence upon God.
Think of it this way. The things you pray about
are the things you trust God to handle. The
things you neglect to pray about are the things
you trust you can handle on your own.
36
When we dont pray, we are not just
neglecting a spiritual discipline.
37
It is far more
serious than that. We are giving ourselves a
promotion we dont deserve. We are daring to
play God.
PRAY TOGETHER
Private prayer is nothing short of our lifeline
to our heavenly Father. Most of us know
that. But just as we underestimate the value
of corporate evangelism, I fear we similarly
underestimate the value of corporate prayer. In a
radically individualistic age, I believe its time to
congregationalize our prayer lives.
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Prayer is mentioned twenty-one times in the
Book of Acts. Interestingly, when it shows up it
is overwhelmingly public and corporate. One
of my favorite things about my own church is
the weekly prayer meeting, which often focuses
on evangelistic requests. Yes, it can be tough to
remain engaged at the end of a long day. But
perhaps we shouldn’t be overly surprised when
we struggle to concentrate. After all, the satanic
powers come to prayer meetings too, and they
scramble to derail our focus by any means—even
if its just our hunger or our to-do list diverting
our attention. But there’s another, simpler factor:
prayer is not designed to be entertaining. This
doesnt jibe with a culture that has formed us to be
addicted to images and screens, fascinating trivia
and immediate results. No wonder prayer can feel
like a slog! And so, as you approach evangelism
knowing you need heaven’s power, it may be time
to lean into your congregations prayer life.
Dont assume this is only for your benefit,
though. To pray with your church is a profound
WHEN WE DON’T PRAY, WE ARE
GIVING OURSELVES A PROMOTION
WE DON’T DESERVE.
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declaration of love. How so? Megan Hill explains
in her excellent book A Place to Belong:
A church prayer meeting doesn’t look like much.
A group of people spending an hour with their
eyes closed taking turns addressing an unseen
God is unlikely to draw the acclaim of the world.
At best, it seems like a quaint ritual. At worst,
outright foolishness.... The people of the world
dismiss our intercessions with barely a thought.
But though they don’t know it, the church at
prayer is their very best friend. People walking
in darkness have no better ally than a group of
believers on their knees, united in the work of
pleading for the light of Christ to shine in their
undying souls.
38
As God’s people, we advance his kingdom on our
knees. When it comes to evangelism, a faithful
church is a praying church.
It has been said that life’s two greatest
privileges are to speak to God on behalf of
others, and to speak to others on behalf of God.
And thats the proper order: after we’ve talked to
the Lord about the lost, the time has come for us
to talk to the lost about the Lord.
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SPEAK TO THAT STRANGER
In chapter three, we noted some of the dangers
inherent in “contact evangelism”—striking
up gospel conversations with strangers.
Among other things, it can tempt us to treat
people as projects. Building a friendship with a
nonbeliever—and taking the time to earn their
trust—is almost always preferable. But life is
short and we are finite. Its simply not possible to
befriend the vast majority of the nonbelievers we
meet. It is possible, though, to look for spiritual
inroads in everyday life.
When I was in college, my campus ministry
would often gear its outreaches around contact
evangelism. This would sometimes elicit eye-
rolls from the friendship-evangelism-only crowd,
who thought our approach was cold, impersonal,
even deceptive.
Any good thing can be abused, of course, and
contact evangelism can certainly end up being
unloving and unhelpful. But it doesn’t have to
be. In fact, this method is explicitly modeled
inScripture.
In John 4, for example, Jesus strikes up a
conversation with a woman beside a well. Not
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only is she a complete stranger, she’s someone
he “should” avoid since she’s a woman and
a Samaritan (a double no-no). Nonetheless,
Jesus goes out of his way to meet her, and he
turns their “natural” chat about water into a
“spiritual” one about himself. He doesnt waste
much time, either—moving from “Will you give
me a drink?” (v. 7, ) to “If you knew the gift
of God and who it is that asks you for a drink,
you would have asked him and he would have
given you living water” (v. 10, ) in the span
of just three verses.
Jesus’ strategy here is not a New Testament
anomaly. The early church also engaged in
contact evangelism:
Day after day, in the temple courts and from
house to house, they never stopped teaching
and proclaiming the good news that Jesus is the
Messiah (Acts 5:42,
niv
).
On the Sabbath we went outside the city
gate to the river, where we expected to find a
place of prayer. We sat down and began to
speak to the women who had gathered there
(Acts16:13,
niv
).
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[Paul] reasoned in the synagogue with both
Jews and God-fearing Greeks, as well as in
the marketplace day by day with those who
happened to be there (Acts 17:17).
The earliest Christians were eager to initiate
gospel conversations with “random” persons—
with whomever their sovereign God put in their
path (Prov. 16:9; 20:24).
As you go about your day, then, be on
your toes. Ask the Lord to arrange “divine
appointments”—unforeseen encounters that
may seem coincidental to you, but were on
God’s schedule all along. Some of my richest
gospel conversations over the years have
not been planned... by me. But God has a
calendar of his own, and he delights to arrange
encounters that stretch and strengthen our
muscles of faith, for the good of the lost and
the glory of his name.
SOME OF MY RICHEST GOSPEL
CONVERSATIONS OVER THE
YEARS HAVE NOT BEEN
PLANNED . . . BY ME. BUT GOD
HAS A CALENDAR OF HIS OWN.
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ANSWER THEIR QUESTIONS,
QUESTION THEIR ANSWERS
Back in chapter three, we noted the importance
of asking good questions—drawing people out
about their life stories and beliefs, their hopes
and their doubts—and then listening with
deliberate care. Such conversations often evoke
spiritual questions.
But at some point, we must go beyond simply
answering the nonbeliever’s questions—we must
also question their answers.
39
For even though a
modern skeptic doesnt typically enter a gospel
conversation “furnished” with biblical truth,
their mind is not empty. There is furniture
everywhere, well-worn and comfortable and
loved. Its just badly out of place.
Everyone you encounter has some vision
of “the good life,” and some sense of how to
achieve it (or why they’re failing). Whether
the driving ambition is career advancement,
WE MUST GO BEYOND SIMPLY
ANSWERING THE NONBELIEVER’S
QUESTIONS—WE MUST ALSO
QUESTION THEIR ANSWERS.
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or sexual satisfaction, or financial stability, or
social capital, or the picture-perfect family, or
something else entirely, the Bible is clear that
we seek life in things that cannot deliver. I’m
reminded of God’s sweeping invitation—and
searching question—in the opening verses
ofIsaiah 55:
Come, everyone who thirsts,
come to the waters;
and he who has no money,
come, buy and eat!
Come, buy wine and milk
without money and without price.
Why do you spend your money for that which
is not bread,
and your labor for that which does not satisfy?
(vv. 1–2).
Perhaps your mind travels to other passages:
Be appalled, O heavens, at this;
be shocked... declares the
Lord
,
for my people have committed two evils:
they have forsaken me,
the fountain of living waters,
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and hewed out cisterns for themselves,
broken cisterns that can hold no water
(Jer. 2:12–13).
Those who cling to worthless idols turn
away from God’s love for them
(Jonah 2:8,
niv
).
[A bleeding woman approached Jesus for healing,
as for twelve long years she] had suffered much
under many physicians, and had spent all that
she had, and was no better but rather grew worse
(Mark 5:26).
Every soul in the universe is after some kind of
feast, some recipe for life and joy.
In Isaiah 55, God is essentially saying, “If its
not at my banquet table—if its not me—then
you are impoverishing your life and starving your
soul to death.”
Of all the images God could have used in
Isaiah 55:2, why wasting money? I suspect it is
because false gods always make you pay, always
exact a cost, and always finally disappoint. In
explaining this to a nonbeliever, you are not
standing on a balcony of superiority, speaking
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down to them as a hopeless idolater. Instead, you
are coming alongside them, assuring them that
you haven’t graduated from idolatry’s grip either!
Even Christians convince ourselves that this sin,
this time is manageable—as if we are signing up
for a free trial of something. Sure, there’s some risk,
we think. I could forget to cancel the subscription. But
it’s worth the risk because I probably won’t forget and,
in the meantime, I’ll have access to all this stuff. Thats
how we treat false gods and substitute saviors.
We assume we can dabble a bit here and manage
it there. And all the while we’re plunging ever
deeper into debt, with compounding interest and
diminishing returns.
To see the folly of an idol, then, you must
recognize its faulty price tag. You assume you’re
getting a deal; in truth, the idol is worth far less
than you think and will cost far more than you
can afford. But idols are in the false-advertising
business. They are like slave-traders disguised
as abolitionists.
40
They promise to free you, but
if you listen carefully, you can hear the sound
ofshackles.
In a gospel conversation, then, don’t let
the nonbeliever entirely set the agenda.
Answer their questions, sure, but don’t stop
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there. Also question their answers. And don’t
be surprised if you find some beloved idols
lurking underneath.
SEIZE THE OPPORTUNITY
In the previous chapter, I mentioned that we
shouldnt wait for perfect situations in order to
speak of Christ. Paul didn’t sit around waiting
for people to come to him, to enter his world
and comfort zone, before he dared open his
mouth. So often we pray, and hope, and wait
(rinse and repeat)—but never act. We rightly
love 1 Peter 3:15, about living in such a way that
people ask us to give a reason for our hope, but
do we live as if thats the Bible’s only verse on
evangelism? Don’t get me wrong: it is great if
someone approaches you and asks to hear the
truth. If you’re delaying boldness until that
scenario, though, you’re not going to have many
gospel opportunities in your life.
So, again, lets not drag our feet waiting for the
“ideal” situation. For instance, if you’re a parent
at the park, surrounded by rambunctious kids,
thats not an ideal environment. But its where
God has placed you. Why not maximize the
moment? When we focus on the opportunities
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we have, not the ones we wish we did, we invite
the Holy Spirit to accomplish what he’s great
at—doing “immeasurably more than all we ask
or imagine, according to his power that is at work
within us” (Eph. 3:20, ).
I’m reminded of a quip from Mack Stiles: “Its
not that evangelism has been tried and found
wanting; it’s that evangelism has been found
difficult and left untried.”
41
He’s right. There
is a real sense in which the greatest obstacle to
evangelism is not unbelievers, nor even Satan
himself. The greatest obstacle to evangelism is
Christians who dont share the gospel.
And here’s the interesting thing: most lost
persons you meet—likely, most whom you know
right now—have never rejected the gospel. That’s
because they’ve actually never heard it. Sure,
they’ve rejected what they think is the gospel.
But if you ask the average person on the street to
explain it, you’re not going to hear Ephesians2:8–
9 with its rich declaration of salvation by grace
through faith. You’re probably going to get some
THE GREATEST OBSTACLE TO
EVANGELISM IS CHRISTIANS WHO
DON’T SHARE THE GOSPEL.
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version of moralism, some version of “I’ve been
a decent person.”
And yet God has placed you in their life—at
this specific place and time (Acts 17:26)—for a
reason. Even if you speak the gospel and they
reject it, that’s a win. Progress will have been
made, because at least now they will finally be
rejecting the real thing and not a counterfeit.
Why not speak up in order to clarify the truth
and give them a chance—an actual chance—to
embrace the most misunderstood message of
alltime?
WATCH YOUR FOCUS
In his book Word-Centered Church, Jonathan
Leeman recounts the following story:
A group of American Christians in the
nineteenth century planned to visit London for a
week. Their friends, excited for the opportunity,
encouraged them to go hear two of London’s
famous preachers and bring back a report.
MOST LOST PERSONS HAVE ACTUALLY
NEVER REJECTED THE GOSPEL. THAT’S
BECAUSE THEY’VE NEVER HEARD IT.
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On Sunday morning after their arrival, the
Americans attended Joseph Parker’s church.
They discovered that his reputation for
eloquent oratory was well deserved. One
exclaimed after the service, “I do declare, it
must be said, for there is no doubt, that Joseph
Parker is the greatest preacher that ever
therewas!”
The group wanted to return in the evening to
hear Parker again, but they remembered that
their friends would ask them about another
preacher named Charles Spurgeon.
So on Sunday evening they attended the
Metropolitan Tabernacle, where Spurgeon was
preaching. The group was not prepared for
what they heard, and as they departed, one of
them spoke up, “I do declare, it must be said,
for there is no doubt, that Jesus Christ is the
greatest Savior that ever there was!”
42
What is true of preaching is also true of
evangelism. There is an old hymn by Kate
Wilkinson, the final verse of which reads:
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May his beauty rest upon me,
As I seek the lost to win;
And may they forget the channel,
Seeing only him.
43
The most important factor is not our oratory or
training or smarts, but the Savior to whom we
point. Lets keep the spotlight on him, and watch
his grace transform hearts.
GOD LOVES TO SAVE
Dont ever forget that God loves to save sinners.
Really, he loves it! The whole thing thrills him.
That’s why he does it so often. In the first book
of the Bible, to help Abraham visualize the scope
of his spiritual offspring, God doesnt point to a
cluster of trees or a pile of pebbles.
And he brought [Abram] outside and said,
“Look toward heaven, and number the stars, if
you are able to number them.” Then he said to
him, “So shall your offspring be” (Gen. 15:5).
DON’T EVER FORGET THAT GOD
LOVES TO SAVE SINNERS.
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“I will surely bless you, and I will surely multiply
your offspring as the stars of heaven and as the
sand that is on the seashore” (Gen. 22:17).
Stars and sand... as far as human eyes can see.
This is not a God who is stingy with mercy.
Sure enough, the last book of the Bible pulls
back the curtain to let us glimpse this promise
fulfilled. The apostle John marvels:
After this I looked, and behold, a great multitude
that no one could number, from every nation,
from all tribes and peoples and languages,
standing before the throne and before the Lamb
(Rev. 7:9).
We often focus on the multiethnic, multicultural
diversity of this multitude, which is indeed
glorious. But dont miss its size. There are too
many persons, John says, for any mortal to count.
Each has a unique story. And each is present
around the throne because, once upon a time,
an ordinary Christian mustered up some courage
and told them about the Lamb slain.
God is far more merciful than you and Iare,
far more generous-hearted. And what this
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means, amazingly, is that he is far more willing
to save sinners than sinners are to be saved
(cf.Ezek.33:11; 2 Pet. 3:9).
44
Remember: evangelism is not converting
people. Faithful evangelism is simply taking the
initiative to share Christ, in the power of the
Holy Spirit, and then leaving the results to God.
45
Oh, how this should steel us with confidence,
with excitement, with hope as we go about the
sacred task of sharing our faith!
EVANGELISM IS NOT CONVERTING
PEOPLE. IT IS SIMPLY TAKING THE
INITIATIVE TO SHARE CHRIST, IN THE
POWER OF THE HOLY SPIRIT, AND
THEN LEAVING THE RESULTS TO GOD.
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CONCLUSION:
THE HIGHEST
MOTIVATION
Several years ago, I attended a ministry
conference, evangelistically earnest and
theologically confident. At one point, a speaker
challenged us, “I want everyone to write down
the answer to this question: what is the highest
motivation for witnessing to people?”
I ran through the options in my head.
Obedience to Jesus? Nah, too simple. Service to the
church? Nope, too obligatory. Joy for the evangelist?
Maybe too selfish. Ah, got it...
I scribbled my answer—Love for the lost—and
leaned back in my chair, waiting for others to
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finish. After a few moments, the speaker returned
to the stage and asked what we’d written. As
the answers started flying, I heard my own and
smiled. I sat up. He popped it like a balloon:
“Love for the lost is a very important motivation,
but I don’t believe its the supreme one.”
And then someone voiced it: The glory of God.
“Yes,” the speaker replied. “Nothing in the
world should motivate us more than this.”
Though not a profound story, to my twenty-
four-year-old self it was a bombshell. The correct
answer hadnt even crossed my mind.
Lets not finish this book peering at a merely
human horizon. For the most fundamental axis in
evangelism is vertical. John Stott captures itwell:
The highest [evangelistic motive] is neither
obedience to the Great Commission (important
as that is), nor love for sinners who are alienated
and perishing (strong as that incentive is,
especially when we contemplate the wrath of
God), but rather zeal—burning and passionate
zeal—for the glory of Jesus Christ. . . . Only
one imperialism is Christian . . . and that is
concern for his Imperial Majesty Jesus Christ,
and for the glory of his empire.
46
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CONCLUSION: THE HIGHEST MOTIVATION
The ultimate reason we cross cultures—and cross
the street—with the gospel is not love for people,
but love for God. Note the order, for example, in
Psalm 67:
Let the peoples praise you, O God; let all the
peoples praise you! (v. 3).
Let the nations be glad and sing for joy (v. 4).
Let the peoples praise you, O God; let all the
peoples praise you! (v. 5).
The middle verse is important, but the two
surrounding it are ultimate. The joy of people is
downstream from the praise of God.
God’s glory as our supreme motivation carries
into the New Testament as well. In the apostle
Peter’s words:
But you are a chosen race, a royal priesthood, a
holy nation, a people for [God’s] own possession,
that you may proclaim the excellencies of
him who called you out of darkness into his
marvelous light (1 Pet. 2:9).
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Our highest objective, Peter is saying, is to
magnify the worth of our God by declaring the
wonder of our salvation. Likewise Paul, in the
passage we considered in chapter four—about
the blinding work of Satan and the illumining
work of the Spirit—goes on to say, “But we have
this treasure in jars of clay, to show that the
surpassing power belongs to God and not to us”
(2 Cor. 4:7). The treasure is the gospel; we are
just the clay jars holding it. Think about it: if the
treasure were housed in something beautiful
(like fine china) or something strong (like iron),
it would be easy for a neighbor to conclude that
any apparent “surpassing power” belongs to us,
not to God. But we’re not impressive containers.
We’re not iron, and we’re not fine china. We are
pots of dirt, brittle and plain.
Believers, there is news residing within us
thats worth more than all the jewels beneath the
earth. Everywhere we go, we are transporting
treasure. Our inadequacy is not a liability—it is
OUR INADEQUACY IS NOT A
LIABILITY—IT IS THE POINT. THE
WEAKNESS WE FEEL IS A PLATFORM
FOR CHRIST’S MIGHT TO SHINE.
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CONCLUSION: THE HIGHEST MOTIVATION
the point. For the weakness we feel is a platform
for Christ’s might to shine.
Or consider again Johns vision, as recounted
in the Bible’s final book:
And they sang a new song, saying,
“Worthy are you to take the scroll
and to open its seals,
for you were slain, and by your blood you
ransomed people for God
from every tribe and language and people
and nation,
and you have made them a kingdom and
priests to our God,
and they shall reign on the earth”
(Rev. 5:9–10).
It is difficult to imagine a grander purpose
for anyone than being ransomed from sin and
reigning forever over a remade world. And yet,
there is a grander purpose. Brilliant as such
realities are, they are like background music
to eternity’s greatest hit: “Worthy are you...
for you were slain.” A believer’s redemption
is infinite in beauty, massive in scope, eternal
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94
in length, and yet . . . so much more. For
above all else, its meant to magnify that one
main thing: the renown of God. No wonder,
after John glimpses this diverse multitude,
the spotlight dramatically shifts from us to
someone greater:
And I heard every creature in heaven and on
earth and under the earth and in the sea, and
all that is in them, saying,
“To him who sits on the throne and to the Lamb
be blessing and honor and glory and might
forever and ever!” (Rev. 5:13).
In his classic book on world missions, John Piper
opens with a striking observation. I have simply
replaced “missions” with “evangelism.” Ponder
the significance of these words:
Evangelism is not the ultimate goal of the church.
Worship is. Evangelism exists because worship
doesn’t. Worship is ultimate, not evangelism,
because God is ultimate, not man. When this
age is over, and the countless millions of the
redeemed fall on their faces before the throne of
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CONCLUSION: THE HIGHEST MOTIVATION
God, evangelism will be no more. It is a temporary
necessity. But worship abides forever.
47
As we dive into the privilege of sharing our faith,
lets not miss the forest for the trees. It isn’t the
work of evangelism—but rather the worship in
evangelism—that matters most. It is dangerously
easy to get so caught up in good strategies for
grasping the gospel, checking our context, loving
the lost, facing our fears, and starting to speak
that we lose sight, somewhere along the way, of
the God who is the reason for it all.
Evangelism has an expiration date. But John’s
vision heralds a celebration that will never end.
Forgiven sinners will bask in the evangel—the
good news of Christ—forever and ever on a new
earth. As an act of worship to your King, who
will you invite?
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APPENDIX:
TWELVE VERSES
FOR FIGHTING FEAR
It shouldnt surprise us that God’s Word is
replete with verses that speak directly to one of
our besetting tendencies: fear. Here are twelve
Bible passages that have proven particularly
helpful to me in approaching evangelism. What
if you memorized one per week for the next
three months? What might that do to fortify
your heart, to calm your fears, to help you speak
truth in love? As Paul told Timothy, “All Scripture
is breathed out by God and profitable for . . .
training in righteousness, that the [servant] of
God may be complete, equipped for every good
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work” (2Tim. 3:16–17). Every good work. Sharing
our faith is no exception.
PSALM 56:3–4
When I am afraid,
I put my trust in you.
In God, whose word I praise,
in God I trust; I shall not be afraid.
What can flesh do to me?
PROVERBS 29:25
The fear of man lays a snare,
but whoever trusts in the
Lord
is safe.
ISAIAH 8:12–13
Do not fear what they fear, nor be in dread. But
the
Lord
of hosts, him you shall honor as holy.
Let him be your fear, and let him be your dread.
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APPENDIX: TWELVE VERSES FOR FIGHTING FEAR
ISAIAH 41:10
Fear not, for I am with you;
be not dismayed, for I am your God;
I will strengthen you, I will help you,
I will uphold you with my righteous right hand.
JOHN 15:5
I am the vine; you are the branches. Whoever
abides in me and I in him, he it is that bears much
fruit, for apart from me you can do nothing.
ACTS 18:9–10
And the Lord said to Paul one night in a vision,
“Do not be afraid, but go on speaking and do
not be silent, for I am with you, and no one will
attack you to harm you, for I have many in this
city who are my people.”
ROMANS 1:16
For I am not ashamed of the gospel, for it is
the power of God for salvation to everyone who
believes, to the Jew first and also to the Greek.
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1 CORINTHIANS 2:1–5
And I, when I came to you, brothers, did not
come proclaiming to you the testimony of God
with lofty speech or wisdom. For I decided to
know nothing among you except Jesus Christ
and him crucified. And I was with you in
weakness and in fear and much trembling, and
my speech and my message were not in plausible
words of wisdom, but in demonstration of the
Spirit and of power, so that your faith might
not rest in the wisdom of men but in the power
of God.
2 CORINTHIANS 3:5
Not that we are sufficient in ourselves to claim
anything as coming from us, but our sufficiency
is from God.
GALATIANS 1:10
For am I now seeking the approval of man,
or of God? Or am I trying to please man? If
Iwere still trying to please man, I would not be
a servant of Christ.
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APPENDIX: TWELVE VERSES FOR FIGHTING FEAR
1 THESSALONIANS 2:3–4
For our appeal does not spring from error or
impurity or any attempt to deceive, but just as
we have been approved by God to be entrusted
with the gospel, so we speak, not to please man,
but to please God who tests our hearts.
2 TIMOTHY 1:7
For God gave us a spirit not of fear but of power
and love and self-control.
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RECOMMENDED
RESOURCES
SEVEN BOOKS FOR CULTURAL
APOLOGETICS
Timothy J. Keller, How to Reach the West
Again: Six Essential Elements of a Missionary
Encounter (Redeemer City to City, 2020)
Timothy J. Keller, Making Sense of God: An
Invitation to the Skeptical (Viking, 2016)
Rebecca McLaughlin, Confronting
Christianity: 12 Hard Questions for the
World’s Largest Religion (Crossway, 2019)
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Rebecca McLaughlin, The Secular Creed:
Engaging Five Contemporary Claims (The
Gospel Coalition, 2021)
Joshua Chatraw, Telling a Better Story:
How to Talk about God in a Skeptical Age
(Zondervan, 2020)
Gavin Ortlund, Why God Makes Sense in a
World That Doesn’t: The Beauty of Christian
Theism (Baker Academic, 2021)
Mark Dever and Jamie Dunlop, The
Compelling Community: Where God’s Power
Makes a Church Attractive (Crossway, 2015)
TEN BOOKS ON EVANGELISM
Isaac Adams, What If I’m Discouraged in
My Evangelism? (Crossway, 2020)
J. I. Packer, Evangelism and the Sovereignty
of God (InterVarsity, 2012)
Mack Stiles, Marks of the Messenger:
Knowing, Living, and Speaking the Gospel
(InterVarsity, 2010)
Mack Stiles, Evangelism: How the Whole
Church Speaks of Jesus (Crossway, 2014)
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RECOMMENDED RESOURCES
105
Mark Dever, The Gospel and Personal
Evangelism (redesigned edition:
Crossway,2017)
Will Metzger, Tell the Truth: The Whole
Gospel Wholly by Grace Communicated
Truthfully and Lovingly (fourth edition:
InterVarsity, 2012)
Randy Newman, Questioning Evangelism:
Engaging People’s Hearts the Way Jesus Did
(second edition: Kregel, 2017)
Rebecca Manley Pippert, Stay Salt: The
World Has Changed—Our Message Has Not
(The Good Book Company, 2020)
Sam Chan, Evangelism in a Skeptical World:
How to Make the Unbelievable News about
Jesus More Believable (Zondervan, 2018)
Elliot Clark, Evangelism as Exiles: Life on
Mission as Strangers in Our Own Land (The
Gospel Coalition, 2019)
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107
NOTES
INTRODUCTION: NOT YOUR
TYPICAL EVANGELISM BOOK
1 Matt Smethurst, Before You Open Your Bible:
Nine Heart Postures for Approaching God’s
Word (10Publishing, 2019).
2 Edward T. Welch, When People Are Big and God
Is Small: Overcoming Peer Pressure, Codependency,
and the Fear of Man (P&R, 1997).
GRASP THE GOSPEL
3 The incarnation was the fulfillment of
centuries of promises—of pent-up longing
and hope. Jesus is the serpent-crushing seed
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of the woman (Gen. 3:15), the offspring of
Abraham (Gen. 12:1–3), the son of David
(2Sam. 7:14), and Israel’s long-awaited
servant King (Isa. 52:13–53:12).
4 Stuart Townend, “How Deep the Father’s
Love for Us” (1990).
5 I am indebted to Matt Chandler for this
distinction. See The Explicit Gospel (reprinted
by Crossway, 2014).
6 For a breathtaking treatment of God’s
triune nature and fatherly love, see
Michael Reeves, Delighting in the Trinity:
An Introduction to the Christian Faith (IVP
Academic, 2012).
7 Though difficult to determine the original
source, this statement and the preceding
idea of “cosmic treason” are commonly
attributed to R. C. Sproul.
8 I heard this in a sermon from Tommy
Nelson, longtime pastor of Denton Bible
Church in Denton, Texas, though it also
appears in Sinclair Ferguson, Devoted to God:
Blueprints for Sanctification (Banner of Truth,
2016), p. 178.
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109
9 Richard Sibbes, The Bruised Reed (1630;
reprinted by Banner of Truth, 1998), p. 13.
10 John Stott, The Cross of Christ (twentieth
anniversary edition: InterVarsity, 2006), p.159.
11 Parts of this paragraph are taken from Matt
Smethurst, “Is There Proof of Heaven?”
(The Gospel Coalition, April 6, 2016).
Available at https://www.tgc.org/article/
is-there-proof-of-heaven.
12 As Sinclair Ferguson observes, “Faith
will always be penitent; repentance will
always be believing.” See The Whole
Christ: Legalism, Antinomianism, and Gospel
Assurance—Why the Marrow Controversy Still
Matters (Crossway, 2016), p. 104, note 17.
CHECK YOUR CONTEXT
13 See Timothy J. Keller’s booklet, How to
Reach the West Again: Six Essential Elements
of a Missionary Encounter (Redeemer City to
City, 2020).
14 Martin Luther, On the Freedom of a
Christian(1520).
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15 Randy Newmans work is useful in this
regard. See, for example, Questioning
Evangelism: Engaging People’s Hearts the Way
Jesus Did (second edition: Kregel, 2017).
16 John Piper, “Preaching as Concept Creation,
Not Just Contextualization” (Desiring God,
April 10, 2008). Available at https://www.
desiringgod.org/articles/preaching-as-
concept-creation-not-just-contextualization.
17 C. S. Lewis, Mere Christianity (1952;
reprinted by HarperCollins, 2001), p. 49.
18 Tim Keller’s advice for preachers applies
to any believer conducting an evangelistic
Bible study: “One way to preach with a
Christ-centered focus is to find ways to
identify gospel ‘pieces’ that only Christ can
resolve (themes), receive (law), complete
(stories), or fulfill (symbols).” See course
notes from Timothy J. Keller, “Preaching
the Gospel in a Postmodern World”
(Reformed Theological Seminary’s Doctor
of Ministry Program, January 2002), p.35.
Available at servantofmessiah.org/wp-
content/uploads/2015/09/Timothy-Keller-
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NOTES
111
Preaching-the-Gospel-in-a-Post-Modern-
World-Rev-2002.pdf.
19 See, for example, Timothy J. Keller,
Encounters with Jesus: Unexpected Answers to
Life’s Biggest Questions (Viking, 2013), p. 38.
LOVE THE LOST
20 This section is adapted, in part, from Matt
Smethurst, “3 Ways to Share the Gospel This
Week” (The Gospel Coalition, January 25,
2016). Available at https://www.tgc.org/
article/3-ways-to-share-the-gospel-this-week.
21 John Stott, The Message of 1 and 2
Thessalonians (IVP Academic, 1994), p.45.
You can also find this quote, and further
interaction with the passage, in Matt
Smethurst, 1–2 Thessalonians: A 12-Week
Study, Knowing the Bible (Crossway,
2017),p. 22.
22 For a positive look at “contact” evangelism,
see chapter five.
23 C. S. Lewis, The Weight of Glory (reprinted
by HarperCollins, 2001), pp. 45–46.
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24 This is how J. B. Phillips’s New Testament in
Modern English renders the verse.
25 Christian hip-hop artist Shai Linne opens
his song “Taste and See” with a simple
question: “The world is not subtle; why
should we be subliminal?” Taken from his
album The Attributes of God (2011).
26 I am indebted to Timothy Keller for
this language: https://twitter.com/
timkellernyc/status/394842579491360769.
27 David Augsburger, Caring Enough to Hear and
Be Heard (Baker, 1982), p. 12.
28 You can watch Jillette’s comments
at https://www.youtube.com/
watch?v=6md638smQd8.
FACE YOUR FEAR
29 This idea of sanctified self-talk has rich
biblical precedent. For example, the
psalmist writes, “Why are you cast down,
O my soul, and why are you in turmoil
within me? Hope in God; for I shall again
praise him, my salvation and my God”
(Ps. 42:5–6, 11). Reflecting on this passage,
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NOTES
113
Martyn Lloyd-Jones opens his book
Spiritual Depression with an observation:
“Have you realized that most of your
unhappiness in life is due to the fact that
you are listening to yourself instead of
talking to yourself ?” See D. Martyn Lloyd-
Jones, Spiritual Depression: Its Causes and
Cure (Eerdmans, 1965), pp. 20–21.
30 Mack Stiles, Evangelism: How the Whole Church
Speaks of Jesus (Crossway, 2014), p. 43. He
also sounds this important note: “In a culture
of evangelism, there is an understanding
that everyone is engaged. Have you ever
heard someone say, ‘Evangelism is not my
gift,’ as if that excused him from sharing his
faith? Thats a kindergarten understanding
of evangelism. All Christians are called to
share their faith as a point of faithfulness,
not gifting” (p. 54).
31 For a beautiful story of “swarm” or “mob”
evangelism, see Jamie Dunlop, “The Power
of Mob Evangelism” (The Gospel Coalition,
October 26, 2015). Available at https://www.
tgc.org/article/power-mob-evangelism.
See also Mark Mittelberg, Contagious Faith:
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BEFORE YOU SHARE YOUR FAITH
114
Discover Your Natural Style for Sharing Jesus
with Others (Zondervan, 2021).
32 Two verses from Jeremiah have galvanized
my quaking faith over the years. The
first is Jeremiah 1:12, where God says: “I
am watching over my word to perform
it.” Communicating his truth is our
job, but performing it—making it bring
about something—is his. How liberating!
Likewise, in Jeremiah 23:29 we read, “Is
not my word like fire, declares the L,
and like a hammer that breaks the rock
in pieces?” Dont miss the point: God is
guaranteeing that his Word, faithfully
proclaimed, can melt and shatter the hardest
heart. Dare we labor and pray for anything
less? (Credit for the spiritual-graveyard
image goes to Mark Dever, “How to Survive
a Cultural Crisis” [The Gospel Coalition,
May 27, 2013]. Available at https://www.
tgc.org/article/how-to-survive-a-
cultural-crisis.)
33 Portions of this chapter are adapted from
Matt Smethurst, “What Are We Afraid
of ?” (Tabletalk, January 2018). Available
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at https://tabletalkmagazine.com/
article/2018/01/what-are-we-afraid-of.
34 Rebecca McLaughlin, D. A. Carson, and
I discuss evangelism-related fears—and
ways to overcome them—in a brief video
conversation titled “Help! I’m Not Ready
to Share My Faith” (The Gospel Coalition,
March 5, 2019). Available at https://www.
tgc.org/podcasts/tgc-podcast/help-im-not-
ready-share-faith.
START TO SPEAK
35 Mack Stiles, in personal conversation.
36 H. B. Charles, Jr., It Happens After Prayer:
Biblical Motivation for Believing Prayer
(Moody, 2013), p. 16.
37 Apathy in evangelism, John Stott warns, is
downstream from neglecting one’s interior
life: “Nothing shuts the mouth, seals the
lips, and ties the tongue like the secret
poverty of our own spiritual experience. We
do not bear witness for the simple reason
that we have no witness to bear.... If the
Bread of life has evidently not satisfied us,
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why should non-Christians suppose it will
satisfy them?” See John Stott, Evangelism:
Why and How (InterVarsity, 1962), p. 29.
38 Megan Hill, A Place to Belong: Learning to Love
the Local Church (Crossway, 2020), p. 114.
39 I first encountered this idea in Andrew
Wilson, “Tim Keller’s Invitation to the
Skeptical” (The Gospel Coalition, September
21, 2016). Available at https://www.tgc.org/
reviews/making-sense-of-god.
40 I am indebted to John Starke for this
poignant image.
41 Stiles is echoing G. K. Chesterton’s famous
quip. See Mack Stiles, Evangelism: How the
Whole Church Speaks of Jesus (Crossway,
2014), p. 42.
42 This story is recounted at the outset of
chapter six in Jonathan Leeman, Word-
Centered Church: How Scripture Brings Life and
Growth to God’s People (Moody, 2017), p. 109.
43 Kate B. Wilkinson, “May the Mind of
Christ, My Savior” (1925).
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44 See J. C. Ryle’s reflections on Luke 15:1–10
in Expository Thoughts on Luke, vol. 1 (1856;
reprinted by Banner of Truth, 1986).
45 I am indebted to Bill Bright, founder of
Campus Crusade for Christ (now Cru), for
this wording.
CONCLUSION: THE HIGHEST
MOTIVATION
46 John Stott, The Message of Romans, The Bible
Speaks Today (IVP Academic, 1994), p. 53.
47 John Piper, Let the Nations Be Glad!: The
Supremacy of God in Missions (third edition:
Baker Academic, 2010), p. 15.
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