DIY Classy Guide

Classy Guide

Team Fox

Team Fox,

Welcome to

Classy!

As a member of The Michael J. Fox

Foundation for Parkinson’s Research

(MJFF) grassroots fundraising

community, you are speeding our efforts

to improve quality of life for those

currently living with Parkinson’s disease

(PD) and moving us closer to a world

without it.

Through your membership, you are

connected to thousands worldwide who

are mobilizing their communities to raise

awareness and funds for Parkinson’s

research.

No matter what you choose to do, Team

Fox members give their all — and we are

proud that, thanks to the generous

support of an anonymous donor, 100

percent of all Team Fox proceeds go

directly to the Foundation’s high-impact

programs to speed a cure for PD.

HOW TO USE THE CLASSY GUIDE

We are thrilled to share our new

fundraising platform with our grassroots

community fundraising community.

This document serves as a step-by-step

guide for setting up your account,

creating an individual or team page for

fundraising, joining a fundraising team,

communicating with donors, accessing

last year's donor information, and

creating a Facebook fundraising page.

Your fundraising page with Classy will

allow you to start collecting donations

which will be credited toward your

fundraising goal as they are received.

If you have questions or need more

information about Classy, email us at

[email protected].

Let's get started!

Team Fox Classy Guide | 02

Contents

Team Fox Classy Guide | 03

Creating an Individual Page or Team Page for Fundraising

Joining a Fundraising Team

Emailing Donors

Thanking Donors

Accessing Last Year's Donor Information

04 Getting Started

06 Customize Your Fundraising Page

08 Already Create an Individual Page and Now Want a Team Page?

18 Before You Start

18 Creating Your Facebook Fundraising Page

20 Editing Your Page

Sharing via Social Media and Email

07 Post Updates

08 Fundraising Notifications

Creating a Facebook Fundraising Page

21 Fundraising Activity

21 FAQ & Troubleshooting

Creating an Individual Page

or Team Page for Fundraising

Team Fox Classy Guide | 04

Visit Do-it-Yourself on The Michael J. Fox Foundation website. Then select Register as a

Fundraiser.

Choose how you would like to fundraise by clicking on As an individual, Join a team or

Create a team.

GET STARTED

Create an account using the sign-up form or select Log

into your account if you already have an account with

Classy.

You can choose to continue with your Facebook

account as a login, or, alternatively, use your email

to create an account on Classy.org.

If you choose your email, enter your email address,

and choose a password. Your password must have

at least 8 characters, 1 letter, 1 number and 1

special character.

For an individual:

For a team:

Team Fox Classy Guide | 05

Follow the prompts to enter your fundraising details including:

Your fundraising goal

Your fundraising end date

We suggest keeping your fundraising page open until the last day of the calendar

year to maximize the donations you receive.

Your fundraising page headline

This is the headline that appears on your fundraising page. We recommend

keeping it short or sweet like “Here. Until Parkinson’s isn’t.” or “Help speed a

cure for Parkinson’s disease.”

Short URL

This is a shorter version of your fundraising page’s website address. Short URLs

are easier to share and look nicer on social media.

Upload a profile picture for your fundraising page. We

encourage adding one to personalize your page.

Team Fox Classy Guide | 06

To do so, select Manage in the top-right.

CUSTOMIZE YOUR FUNDRAISING PAGE

You can fully customize your page once it is created!

This will open the page editor. The first tab of the editor is Overview. From here, you

can view suggestion cards with the next steps and access other content tabs. The

Story and Details tabs control the appearance and details of your fundraising page.

If this is your first time viewing the editor, we

recommend completing the cards. They will help you to

add your photo, edit your story, make the first donation

to your page, and ask for donations from friends and

family. If you have already completed the cards, use the

other sections in this guide to edit your page.

Team Fox Classy Guide | 07

In the page editor, there is also an option to change any of the details you added when you

first created your fundraising campaign in the Details tab. We recommend customizing this

page if you haven’t, so that your community can learn why you decided to raise awareness

and funds for Parkinson’s disease. Simply make the edits you need and select Save Changes

when you finish.

Once you finish, click the View button in the top-right and you will be directed back to

your fundraising page!

POST UPDATES

Use updates to keep friends and family engaged with your fundraising progress. Share a picture

about your goal, share something about MJFF that you are proud of, or do something for

donations (for example, run a mile to train for the event).

To post updates, open the Story tab and select Updates. From here you can use the Create

New button to post a new update or click the three dots on an existing post to edit it.

Team Fox Classy Guide | 08

FUNDRAISING NOTIFICATIONS

Fundraising notifications are sent to the email you used when creating your Classy account.

The notifications are designed to keep you up to date on your fundraising activity. Toggle them

on or off to control your preferences and select Save Changes.

ALREADY CREATED AN INDIVIDUAL PAGE AND NOW WANT A TEAM PAGE?

If you registered as an individual and decide later that you would like to create a team, reach

out to [email protected] and let us know. We will then create your team for you so that

others can join.

Comments on my fundraising page

You will receive this notification when someone comments on your fundraising page.

This ensures you can promptly respond to keep your donors engaged.

Donations on my fundraising page

When someone donates to your fundraising page, You will receive this notification.

This ensures you can thank donors for their gifts.

Team Fox Classy Guide | 09

You can fully customize your page once it is created! Next to your name, click View and

you will be brought to your individual fundraising page within the team page. If you want to

view the team page, click View next to the Team Name.

CUSTOMIZE YOUR FUNDRAISING PAGE

Joining a Fundraising Team

To join a team, search for the event on the Find an Event page on The Michael J. Fox

Foundation’s website. Search by event name and click on it. This will bring you to the

event page on Classy.

Once you’re on the event page, click Register.

Click Join a Team and select the team you would like to join. Teams will automatically

populate from the MJFF website, but you also have the option to search for a team.

JOIN A TEAM

Team Fox Classy Guide | 10

To customize your page, select Manage in the top-right of your screen.

This will open the page editor. The first tab of the editor is Overview. From here, you can

view suggestion cards with the next steps and access other content tabs. The Story and

Details tabs control the appearance and details of your fundraising page.

Profile Picture

Use Upload to change your profile picture. You can also use Remove to remove your

picture and use the default picture.

Fundraiser Nickname

This is the name that will display on your fundraising page.

Page Headline

This is the headline that appears on your fundraising page. We recommend keeping it

brief.

If this is your first time viewing

the editor, we recommend

completing the cards. They will

help you to add your photo,

edit your story, make the first

donation to your page, and ask

for donations from friends and

family. If you have already

completed the cards, use the

other sections in this guide to

edit your page.

Team Fox Classy Guide | 11

Fundraising end date

This should be the date that you plan to stop fundraising. We recommend setting your

date to the last day of the calendar year to make the most of your fundraising page.

Goal

Set the amount you plan to raise. If you reach your goal early, we recommend

increasing your goal for an even greater challenge and impact.

Vanity URL

This is a shorter version of your fundraising page’s website address. Short URLs are

easier to share and look nicer on social media.

Once you finish, click View in the top-right corner and you will be directed back to your

fundraising page!

Team Fox Classy Guide | 12

The buttons on your fundraising page link directly to Facebook, Twitter, and your personal

email address where you can share your fundraising page directly with your community and

highlight opportunities for them to get involved. There is also a link button where you can copy

and paste the link directly.

After posting, be sure to thank supporters, like comments and respond to questions. Tag Team

Fox (@TeamFoxMJFF on Instagram and @TeamFox on Facebook and Twitter) in your posts

and include our official hashtag: #GoTeamFox. This allows other members of the Team Fox and

The Michael J. Fox Foundation community to find, follow, repost and reshare. Other relevant

hashtags include #Parkinsons #Research #FindACure #FundACure, as well as those linked to

specific campaigns like #ParkinsonsAwarenessMonth in April.

Sharing via Social Media and

Whether you are viewing or editing your fundraising page or team page, you can send

invitations, ask friends to share your page with their networks, and/or share on social media.

Remember to include a link to your Team Fox page so that your friends can show their

support with a donation.

Team Fox Classy Guide | 13

Emailing Donors

Select Manage in the top-right to open your page editor.

Navigate to the Emails tab.

You can access several email templates here. Customize the email template as you see fit

and copy and paste it into your personal email. Be sure to include the link to your

fundraising page!

Send your email and you are finished!

Team Fox Classy Guide | 14

Thanking Donors

Activity Feed

Page Editor

THREE WAYS TO THANK YOUR DONORS

The easiest way to track and thank your donors is from your fundraising page.

Visit your page and scroll down to your activity feed.

Select Reply under a donation and write a thank you message in the text block.

Select Post Comment to post your message and to send a notification email to the donor.

THANK DONORS FROM YOUR ACTIVITY FEED

Team Fox Classy Guide | 15

Select Manage in the top-right to open your page editor.

Select the Donations tab to view your list of donations.

THANK DONORS FROM YOUR PAGE EDITOR

Any donors who have not been thanked will have a Thank button next to their donation.

Select the button to write a thank you message.

When your message is complete, select the Comment button to send it.

The message will appear on your fundraising page’s activity feed and an email will be sent

to the donor.

Thanking a donor also automatically marks them as thanked (they will have a check mark

instead of the Thank button).

Team Fox Classy Guide | 16

To access the template, select Manage in the top-right to open your page editor.

Navigate to the Emails tab.

Click the Thank Your Donors email template.

You can customize the message and copy and paste it into your email.

You can come back to this template at any time, so you don’t have to start a new message

from scratch each time.

THANK DONORS VIA EMAIL

When donors give to your fundraising page, they will be asked to enter their email. Thank you

messages and comments are sent to the email address they entered. However, if they change

their email or you need to thank them at a different email address, you can. Customize the

template message by copying and pasting and sending it to your donors.

Accessing Last Year's Donor

Information

Team Fox Classy Guide | 17

Navigate to Reports and click Export on the furthest right-hand column of the donation

report.

If you would like to communicate with those who donated to your fundraising page last year,

you will need to login to your old account with Rallybound.

Use the exported list to copy and paste these email addresses into your personal email to

share that your event is returning. Be sure to share the URL to your new Classy

fundraising page and opportunities of how they can join you again this year in your email.

You can download various Email Templates by visiting the Fundraiser Resources page

on MJFF’s website.

Allowing people to donate directly on Facebook

Expanding your reach by letting people share

Using your Classy page for more personal appeals

Keeping progress in sync on both pages

BEFORE YOU START

When you sign up to fundraise for Team Fox using Classy, you will gain access to a personal

fundraising page. Once you have a Classy fundraising page, you can duplicate it to Facebook to

easily boost your reach and help provide an even bigger impact.

Why should I create a Facebook fundraising page?

There are many reasons to create a Facebook fundraising page in addition to your Classy

fundraising page. Some quick benefits include:

Creating a Facebook

Fundraising Page

Team Fox Classy Guide | 18

Access your fundraising page.

Select Manage at the top-right of your page.

CREATING YOUR FACEBOOK FUNDRAISING PAGE

You will need to have a fundraising page that is powered by Classy. If you do not already have

one, see page 4 on how to create one.

If you have a page that is powered by Classy, follow the steps below:

Team Fox Classy Guide | 19

Select the Facebook tab.

Select the Create button.

When the Facebook login prompt appears, log in if you haven't already.

Make sure the Manage your Fundraisers toggle is on.

Once you complete these steps, your Facebook

fundraising page will be created automatically and

appear on your Facebook activity feed.

To visit your Facebook fundraising page, select

View on the tile that appears.

From there, you can share both your Classy fundraising page and Facebook fundraising page

with friends and family to gather donations.

Team Fox Classy Guide | 20

The campaign’s background image

Your fundraiser name

Your page headline

Your fundraising goal

Your fundraising end date

EDITING YOUR PAGE

When you create a Facebook fundraising page, the following information will transfer over

from your Classy fundraising page:

While the background image can only be changed in Facebook, you can edit the other details at

any time from your Classy fundraising page. To do so, select the Details tab in the editor for

your Classy fundraising page. The changes you make will automatically apply to your Facebook

fundraising page.

You can also edit your Facebook fundraising page directly on Facebook but the changes you

make will not transfer to your Classy fundraising page.

Team Fox Classy Guide | 21

FUNDRAISING ACTIVITY

When someone donates to your Facebook fundraising page it will update your total fundraising

progress. The donation will also appear on your Classy fundraising page’s activity feed.

Please note that if you want to comment on a donation made on Facebook, we recommend

doing it within Facebook since that was the preferred method of engagement.

FAQ & TROUBLESHOOTING

Can I just create a fundraising page on Facebook?

Yes, but the donations you gather won’t display on your Classy fundraising page. We

recommend creating your Facebook fundraising page through Classy to combine the benefits

of both Classy and Facebook’s tools.

For example, you can use your Classy page as a central hub for your fundraising activities. Your

Facebook fundraising page is a great way to boost donations through your Facebook friends.

When should I use my Classy page versus my Facebook page?

Classy fundraising pages are great for sharing via email or texting to friends and family.

Facebook fundraising pages automatically publish to Facebook so they can instantly reach your

social network. No matter where you receive donations your Fundraising progress will stay in

sync.

Will I receive notifications when someone donates to my Facebook fundraising page?

You will not receive a Classy notification when someone donates to your Facebook page;

however, you will receive a Facebook notification.

@teamfoxmjff@teamfox @teamfox