FORMULATION, APPLICATION & MASSAGE TIPS SHADE CHART

FORMULATION

APPLICATION

& MASSAGE TIPS

SELECT A SHADE

1. Determine your client’s natural level range: light (levels 7

and higher), medium (levels 4–6) or dark (levels 1–3).

2. Select a shade in the same range as his natural

(pigmented) color.

3. Pick the tone you want to see:

Ash = gray + blue/violet which provides a smoky result

Natural = gray + green/gold which provides a cool gold result

HOT TIP: To help ensure proper Color Camo shade selection,

take the client’s eyebrows into consideration. Men’s brows are

typically lighter than their hair, so this will help prevent you from

selecting a color that is too dark.

MIX, APPLY & PROCESS

1 . Mix Color Camo with 10 volume Pro-oxide Cream Developer

in a 1:1 ratio with your application of choice. Once mixed,

product must be applied immediately to hair.

2. Start in the area where hair is the grayest—for most men it’s the

temple area, top or hairline. Do not overlap with hair that has

been previously colored.

3. Apply to towel-dried hair using the the application of your

choice from the tools and applications section below.

4. Processing time begins immediately upon ﬁnishing the

application or after the ﬁrst 3 minutes from beginning

the application. Process for 5 minutes, for the dark range

shades, process for 10 minutes. Color Camo processes

at room temperature.

5. Rinse, shampoo and condition with the appropriate

Redken Brews shampoo and conditioner

6. To enhance your service results, follow with a Redken Haircare

treatment and energizing scalp massage. Rinse and style with the

appropriate Redken Brews styling products.

*Always use Color Camo with 10 volume Pro-oxide Cream Developer. Color Camo is designed to minimize the contrast between pigmented and non-pigmented (gray)

hair. To ensure optimal results, use the correct range (Light, Medium or Dark) for your client’s natural level (pigmented hair).

SHADE CHART

RETOUCH

1. Determine your application from the tools and applications section below,

and follow the steps for the “re-growth technique”

NOTE: After repeated services, any haircolor will get darker when applied

to previously colored hair. Color Camo is formulated to remain natural

looking between services, if used as directed. If darker ends result from

repeated applications, you may only want to pull through the ends as

needed for the last minute of processing.

2. Shampoo and condition with the appropriate Redken Brews

haircare products.

FOLLOW BEST PRACTICES

• Precisely follow package instructions for haircolor,

lightener and texture products

• Perform necessary patch tests as outlined in the directions

• Wear suitable gloves for all applications

• Utilize protective smocks or capes for you and your clients during the service

TOOLS AND APPLICATIONS GET THE LOOK

BOWL AND BRUSH

APPLICATION:

• Determine the desired shade and mix in

a bowl with equal parts 10 volume

Pro-oxide Cream Developer

• Start at the area where the gray is most prominent

(see “get the look” section)

• Using one side of the brush, layer color on the

edge of the brush and apply Color Camo to the

hair, being sure to saturate completely

• Continue this technique using ¼ inch

partings to complete

• Process for 5–10 minutes

ETCHING WAND

APPLICATION:

A GREAT WAY TO ACHIEVE NATURAL

LOOKING GRAY COVERAGE ACCORDING

TO THE PATTERN OF GRAY

• Determine the desired shade and mix in a

bowl with equal parts 10 volume Pro-oxide

Cream Developer

• Start at the area where the gray

is most prominent (see “get the look” section)

• Using a color brush, apply color to both

sides of the etching wand

• Take ¼ inch sections and apply color as you

twirl the etching wand into the hair

› Twirl the wand into the hair in the section

as you would apply mascara

› Reload the color when necessary

• Process for 5–10 minutes

APPLICATOR BOTTLE

APPLICATION:

THIS IS AN EASY APPLICATION DONE

AT THE SINK

• Determine the desired shade and

mix in a bottle with equal parts

10 volume Pro-oxide Cream Developer

• Start at the area where the gray is most

prominent (see “get the look” section)

• Use the tip of the applicator bottle on the

scalp, and holding the middle of the bottle

at a 45 degree angle:

› Glide the tip of the applicator along the

scalp area as you gently squeeze the

bottle saturating each section

› With the tip of your applicator

bottle, continue this technique

with ¼ inch partings

• Process for 5–10 minutes

UNDERSTANDING BASIC MASSAGE TECHNIQUES IS ESSENTIAL FOR

A SUCCESSFUL EXPERIENCE:

• Relax your hands and shoulders

• Make sure your client’s head is always supported

• Do not break contact

• Plant your feet ﬁrmly on the ground and use the weight of your body to

increase the ﬂuidity of your motions

• Use rhythmic motions

• On a scale of 1–10, a pressure level of 3 is recommended for a gentle,

relaxing experience

• Check with your client before you begin and mid-way through the massage

to make sure they’re comfortable with the pressure level you’re using

PRO MASSAGE TIPS

BEFORE COLOR CAMO AFTER COLOR CAMO

STARTING RANGE (LEVEL)*

ASH TONE

(GRAY + BLUE/VIOLET)

NATURAL TONE

(GRAY + GREEN/GOLD)

5 Min. 5 Min.

LIGHT

light (levels 7 and higher)

(50% gray)

light ash

light natural

MEDIUM

medium (levels 4–6)

(50% gray)

medium ash

medium natural

10 Min. 10 Min.

DARK

dark (levels 1–3)

(50% gray)

dark ash dark natural

REGROWTH

For re-growth, apply only to the ﬁrst 1 inch of re-growth

• Using the application technique of your choice,

apply Color Camo to the hair, being sure to

saturate completely

• Continue this technique using ¼ inch partings to complete

• Process for 5–10 minutes

CREATE DEPTH

Create a fuller look with depth at the re-growth

• Using a brush and bowl or etching wand, saturate

the ﬁrst 1 inch of growth and feather up into the

ends with a color brush for a seamless transition

VIRGIN (THE CLASSIC CAMO)

Using the application technique of your choice, apply

Color Camo to the hair, being sure to saturate completely

• For a virgin application, apply from roots to ends

• Continue this technique using ¼ inch partings

to complete

• Process for 5–10 minutes

CREATE DIMENSION

Create a fuller look throughout the hair

Paint a few pieces of hair with one shade darker

than your natural color for a lowlight eect:

• Using a bowl and brush, balayage a few pieces

of hair for dimension

HOT TIP: the more hair you balayage,

the more depth you will see

THE FRONT RUNNER

Using the application technique of your choice,

• Begin at the hairline with a horizontal

2 inch parting, and continue 2–3 inches back

• Use gloved hands and comb back to diuse color

to the top of the crown

• Process for 5–10 minutes

DEFINE HARD PART

Create a more deﬁned line by coloring the hair

around your hard-part one shade darker:

• Using a bottle or bowl and brush, saturate the hair

around the perimeter of your hard-part

• Slightly feather out the color from your part for a

seamless transition

THE SIDE KICK

Using the application technique of your choice

• Start In the nape area

• Take ¼–½ inch partings and start working upwards

until you reach the crown

• Apply to the sides last

• Process for 5–10 minutes

THE “FAUX SILVER FOX”

Achieve the “faux” silver fox trend and add shine:

• Using your choice of Redken lightener and

pH Bonder, lighten hair to a level 8 or 9

› Gloss the hair with the preferred Color Camo

shade dependent on your desired end look

GRAY COVERAGE

CHOOSE YOUR TECHNIQUE:

TRENDS

CHOOSE YOUR TECHNIQUE:

FAQ

CAN I PROCESS COLOR CAMO SHADES FOR ANY TIME BETWEEN 5–10 MINUTES?

Yes you can, but keep in mind that because color does not process exactly the same

on each person, the results may vary between 5 and 10 minutes.

WHAT HAPPENS IF I LEAVE COLOR CAMO ON FOR 15 MINUTES?

Results will be unpredictable and possibly much darker than desired, therefore Redken does

not recommend processing for longer than 10 minutes.

IS THE COLOR CAMO FORMULA PROGRESSIVE?

No. Color Camo does not contain any metallic ingredients, therefore it is not a progressive dye.

CAN I MIX SHADES WITHIN THE ASH FAMILY FOR A RESULT BETWEEN MEDIUM AND DARK,

ETC., OR BETWEEN THE ASH AND NATURAL FAMILIES?

Yes you can, however, Color Camo is formulated to minimize the guesswork of mixing shades.

The range of shades, the ease of application, and their ability to target the gray areas, add up

to a complete color line that should satisfy all your male color needs. Feel free to experiment by

mixing Ash and Natural shades.

More men are open to coloring their hair than ever before—so it’s a great time to oer Color Camo

5 min. custom gray camouﬂage services in your salon. Color Camo features everything you need to

take your men’s color business to the next level including quick processing time, easy application,

low maintenance results, coverage options, and more!

*Light and Medium shades only

**Dark shades process in 10 minutes only due to concentration of dyes

NOTE: Hang this convenient chart in the dispensary so the entire salon sta can use it for easy reference on essential

application and usage information including Principles of Consultation tips and techniques.

THE KEY TO INCREASING YOUR

MEN’S BUSINESS!

SHADE CHART

COLOR CAMO

For more information: RedkenPro.com

Technical Assistance: 1-800-423-5280

Redken Exchange: RedkenPro.com/Exchange

Redken Distributor Locator: 1-800-542-7256

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YouTube.com/Redken

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PRINCIPLES OF CONSULTATION

For more information on the Principles of Consultation for Men, please refer to the Men’s guide for everything you need to know

to perform the most ecient and eective client consultations.

• Color Camo with

bowl and brush

• Deep conditioner and

scalp massage

ANALYSIS

MEN’S SERVICE OPTIONS:

ADDITIONAL TECHNICAL SERVICES AND POST SERVICES

CONTINUED CARE

• Color Camo with

applicator bottle

• Cut and style

• Color Camo with

etching wand

• Client lesson

COLOR CAMO IS THE FASTEST SOLUTION FOR MEN’S GRAY HAIR WITH THE MOST BENEFITS:

• 5 min. processing time for gray blending

• 10 min. processing time for increased gray coverage

• Results are cool in tonality

• Ammonia-free, permanent dye technology with demi-permanent results

• Gel-like viscosity adheres to coarse gray hair without dripping

• Use with Redken’s 10 volume Pro-oxide Cream Developer

• Six shades, in natural and ash for any level of hair that is 50% gray or less, ensure subtle,

low maintenance results with no visible lift

• Quinoa oil and protein enriched formula helps strengthen hair and add healthy shine

• Gray is camouﬂaged, naturally blended and gradually fades without unnatural gold or red tones

• Recommend at-home products:

All Redken Brews products

are color safe

• Review how to recreate look • Re-book next appointment

DISCUSS:

• Personal style

• Personal interests

• Frequency of visits

LIFESTYLE

EXAMINE HIS HAIR: DETERMINE FACE SHAPE

• Abundance

• Formation

• Condition

PHYSICAL

COLOR CAMO

5 MIN. CUSTOM GRAY CAMOUFLAGE

BEFORE AFTER

Using Color

Camo,

5 min. only