Launching Your Program
Accelerate My Deal
Welcome Guide
J U N E 2 0 2 1
Accelerate My Deal
Welcome
Overview
Roadmap
Required Information for Launch
Settings Guide
The Shopper Experience
Table of Contents
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We’re excited to partner with your
dealership to help you speed up and
streamline the sales process with
Accelerate My Deal.
Welcome
This guide is designed to set your dealership up for success.
It includes an outline of what to expect and a list of actions to
take before, during and after your implementation. Take the
time to read through the information provided and start to
imagine the opportunities and rewards to come.
Welcome to the world of modern car buying!
Accelerate My Deal
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Overview
How does it work?
With the power of Accelerate My Deal, you will give your
customers the shopping and buying experience they want, while
being able to maintain the integrity of your deals. The platform
helps shoppers structure deals with real monthly payments,
explore and select F&I products, schedule a test drive, complete
online credit applications and reserve a vehicle.
What’s the end result?
A well-executed Accelerate My Deal program allows flexibility for
the shopper, takes the stress out of negotiations and enables
convenient, online financing. By reducing the amount of time a
shopper spends purchasing their next vehicle, it frees up your
dealership team to be more efficient. In the end, it’s a win-win for
both the shopper and the dealer.
Why Accelerate My Deal?
More and more, car shoppers are ready to start - and even
make - deals online. Thanks to a convergence of high consumer
expectations, evolving technologies and a greater understanding
of online behaviors, the stage has been set for revolutionizing
the deal with Accelerate My Deal.
Accelerate My Deal
Winning Numbers
Accelerate My Deal
5
30%
Back
Gross Profit
HIGHER
DEALERS WIN
On average, Accelerate My Deal
leads produce 30% higher back-
end gross profits compared to other
internet lead sources*
85%
Likely to Buy
MORE
SHOPPERS WIN
Shoppers are 85% more likely to
buy from a dealership that allows
them to start or complete nearly all
of the vehicle purchase online**
42
Time In-Store
Min
LESS
BOTH WIN
Heavy digital buyers spend 42
minutes less time in store
compared to light digital
buyers.**
• Cox Automotive Product Analytics - Lead to Close Analysis. Data from January 1 through December
1, 2020.
• **2020 Digitization of End-to-End Retail Study
Let's Get Started
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READY SET GO
Read through the steps below to prepare for your dealership’s launch of Accelerate My Deal
❑ Participate in the launch call to
configure settings
❑ Communicate to all applicable
team members that
Accelerate My Deal is live
❑ Set up CRM workflows and alerts
❑ If desired, configure RouteOne
integration
❑ If desired, set up CoBrowse/live
chat and Reservations*
Configure Accelerate My Deal settings
to your store’s preferences
❑ Schedule & participate in
ongoing business reviews
with assigned Digital Retailing
Performance Manager
❑ Effective Deal-Making training
takes place
❑ Refine roles and responsibilities
within the dealership and identify
any training needed
❑ Implement process changes for
incoming digital retailing deals and
inquiries (both in-store and online)
Consultation and training resources
to help you get started
❑ Read through this Welcome Guide
❑ Determine your settings/preference
choices (pages 9-15)
❑ Identify who in your store is
responsible for the digital retail
rollout, who will participate in the
launch and the Effective Deal-
Making training
Get acquainted with Accelerate My
Deal and prepare for launch
* Reservations included in Elite Package; available as add-on with all other Packages
A member of the implementation team will contact you via email to let
you know your account is being configured and they will gather the
required information for launch, as outlined in this guide. Once ready,
your launch call will be scheduled where we will review the new
Accelerate My Deal experience.
Implementation Team
Your dedicated Performance Manager will provide guidance after you go
live, to help you work the tool into your sales process, create
marketing/branding strategies to help stand out from the competition
and provide workflow tips to increase profits.
Performance Manager
For training and resources regarding advanced digital retailing
activation and process transformation in your store, visit our
onboarding page or reach out to your Performance Manager.
Ongoing Training
As you make the decision to utilize Accelerate My Deal in your
dealership, your regional sales manager can answer any initial
questions and introduce you to your assigned Performance Manager.
Regional Sales Manager
Accelerate My Deal
Your Support Team
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Accelerate My Deal
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Key Details for a
Successful Launch
❑ Primary contact information (ISM/GM/GSM/F&I)
❑ List of preferred lenders
❑ CRM lead destination information
❑ Email address for all credit submissions
❑ Preferred credit reporting bureau
❑ Dealertrack.com Account ID #, or Enroll in Dealertrack at no
charge if not already enrolled – required for launch and
allows access to leads
❑ Enroll in WorldPay (if enabling Reservations)
❑ Complete Vehicle Protection form
(if enabling this feature)
Gather this information
To successfully launch Accelerate My Deal at your dealership,
please gather the information listed on this page prior to your
launch call.
Accelerate My Deal
Settings
During the installation of Accelerate My Deal, you will be asked
to make selections on user settings. These settings impact
what your shopper will experience as they navigate through
the process.
To maximize your dealership’s success with Accelerate My
Deal, it’s important to consider settings that best align with
your business goals.
The options listed in this guide are simply a summary of the
most critical; many other options are available. Talk to your
Performance Manager during your scheduled business review
sessions to learn more.
Review your setting options
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Accelerate My Deal
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Settings
Payment Calculations
Key points to consider include:
Maximize the effectiveness of your strategy by balancing the display
of aggressive (low) payments with actual transaction payments.
Evaluate your current inventory pricing strategy; be sure your
pricing and payments are consistent across all online portals.
Given most shoppers are payment buyers, setting options that
affect how your payments display are crucial. There are multiple
settings within this category that will impact your success.
Settings
Payment Calculations
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90%
OF CAR BUYERS
Are Payment Shoppers*
Accelerate My Deal puts the financing information car
buyers need at their fingertips to get an accurate,
personalized payment, plus finance and trade-in
options.
Payments are calculated to include city, state and
county taxes & fees.
*2018 Cox Automotive Car Buyer Journey Study
Settings / Payment Calculations
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Settings Choices Default Considerations
Cash down payment
-Select for Finance and Lease
❑ % of Price
❑ Set $ Amount
10% Finance
$2,000 Lease
Make sure your cash down payment settings mirror your other marketing &
OEM programs. This setting should also mirror your in-store processes.
Default credit tier
-
Select for New & Used, Finance
& Lease
❑ Excellent
❑ Very Good
❑ Good
❑ Fair
❑ Poor
Very Good Determine your dealership’s actual average customer credit scores.
Enable lease payments
❑ On
❑ Off
On Consider mirroring your other marketing and OEM programs.
Default lease vs. finance for new
❑ Lease
❑ Finance
Finance
Consider mirroring your dealership’s actual lease/finance penetration
percentage. If under 50% lease, consider using lease defaults to boost
lease penetration.
Settings / Payment Calculations cont.
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Settings Choices Default Considerations
Exclude cash incentives
from loan price/lease price
❑ Yes
❑ No
No
Recommendation is to select No if dealership can provide a
price feed without incentives, but with dealer discounts
included. This allows for the calculation of accurate incentives.
If vehicle pricing already includes cash/OEM incentives, select
Yes to exclude cash incentives so they are not applied twice.
Finance - Available Terms
(# months)
❑ Terms are
customizable
for new & used
New: 36, 48, 60, 66, 72, 84 months
Used: 36, 48, 60, 66, 72 months
Ok to utilize multiple lenders to achieve lowest payment.
Lease - Available Terms &
Mileage (new)
❑ Term &
Mileage are
customizable
Terms: 24, 36, 39, 48 months
Mileage: 10k, 12k, 15k
Ok to utilize multiple lenders to achieve lowest payment.
Finance Rate Markup
❑ Finance
reserve
None Mirror current dealership payment quote markups.
Lease Rate Markup ❑ Lease reserve None
Mirror current dealership payment quote markups. If you
include markup here, it could cause the payments displayed to
be higher than OEM advertised payments.
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Settings
Vehicle Protection
63%
MORE LIKELY
to buy F&I products
*2018 Cox Automotive Car Buyer Journey Study
Vehicle Protection is standard in all packages
Research shows us that buyers are
when they learn about them earlier in the process.
Your settings choices here determine the level of
display for your F&I products. Default settings will be put
into place but if you’d like to customize, fill out the F&I
form.
*
Settings / Payment Calculations Cont.
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Settings Choices Considerations
Display F&I products
❑ Yes
❑ No
Identify which F&I products you want to display and who is the provider for each
product. (For example, JM&A for gap insurance, vehicle service contracts, pre-
paid maintenance, all-weather mat accessories, etc.)
Display F&I products with
custom descriptions
❑ Yes
❑ No
Research shows there is a significant increase in F&I conversions by giving
shoppers the opportunity to “self-discover” F&I products online.
This gives them the ability to research and make educated selections, prior to
entering the dealership.
Display F&I products with pricing
and monthly payment
❑ Yes
❑ No
Displaying both description and pricing/payments is a dealership’s best
long-term strategy.
However, it requires a significant commitment for both launch and maintenance.
Make sure your store is ready before turning on this feature.
F&I Product Markup
❑ % Markup
❑ Set $ Amount
Each product can be assigned a unique markup amount.
The Shopper
Experience
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Shoppers can experience
Accelerate My Deal on your
dealership website*, Autotrader
listings, and/or Kelley Blue Book
listings.
Images reflected are
representative only and
may change based on
updates to enhance the
shopper experience.
*Depending on package purchased
ROI Global Imports
1 (888) 555-1212
431 Main Street, Hometown, GA 30099
Email ROI Global Imports
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The Experience
Set Payment Terms
Reservations*
Trade-in Valuation
Vehicle Protection
Schedule a Test Drive
Apply for Credit
Finalize & Submit the Deal
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2
3
5
6
7
The shopper can perform some or all
of these activities as they choose.
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*Reservations can be purchased as an add-on or part
of the Elite Package
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1. Payment Terms
After the shopper starts their deal, they can customize
many fields in this category, including:
• Finance, lease or cash payment
• Asking price $ amount
• Down payment $ amount
• Credit score
• Finance / lease terms
Once all of these selections are made, an estimated
payment will be displayed.
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2. Trade-in Valuation
Shoppers can provide basic information about their
current car and receive either:
• Kelley Blue Book trade-in value
• Kelley Blue Book Instant Cash Offer*
The trade-in value is automatically incorporated into
estimated monthly payment.
*For dealers with Kelley Blue Book Instant Cash Offer products
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3. Vehicle Protection
In the vehicle protection section, shoppers can
research, review costs, select and add different
F&I products to protect their investment.
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5. Schedule a
Test Drive
Shoppers can also schedule a test drive
through Accelerate My Deal.
The Shopper:
• Chooses a timeframe of morning,
afternoon or evening
• Provides contact information so you
can reach out to confirm a time
• Can choose to test drive at the dealership
or from home
The Dealership:
• Schedules the test drive
• Ensures vehicle is available and clean
6. Finalize and
Submit the Deal
After all payment terms have been entered,
payments are then calculated to include city,
state and county taxes & fees based on the
shopper’s location. To submit their deal, the
shopper is only required to provide their name
and email address (phone number is optional).
It’s that easy!
Pricing and payments are consistent across Autotrader, Kelley Blue Book
and Dealer.com websites, creating transparency and trust between the
customer and dealership.
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7. Reservations
Shoppers can make a refundable deposit via credit card
and receive the commitment of a reserved vehicle with a
scheduled appointment.*
The number of days a dealership will hold a car and the
deposit amount required vary based on reservations
settings selected.
* Included in Elite Package; available as add-on with all other Packages
Launching Your Program
Accelerate My Deal
Welcome Guide
