[email protected]
Tel: (650) 637–1277
Audiences That Buy, Leads That Convert
Email Template Specications
◊ Choose a template that best ts your message
How it works:
Our free email template provides everything you need for creating email messages of any complexity fast without coding skills. Please select from 4 designs to get
your email blast message ready to reach your targeted audience.
Keep Subject Line Short
Email subject lines will get cut off if they’re too long, particularly
on mobile devices. Recommended length is 50 characters.
Do Tell Them What’s Inside
Makes it clear what is waiting inside the email.
Incorporate Action-oriented Verbs
Actionable subject lines will inspire people to click on your
email by instilling urgency and excitement.
Add Value and Quality Keywords
Quality keywords has a positive impact (e.g. improve, accurate,
ecient, simplify, etc.).
DON’T USE ALL CAPS or Overuse Exclamation Points!
Not only are these tactics disruptive, they might result in your
email being marked as SPAM
Prohibited: SPAM Trigger Words
Free, Win, Discount, Offer, Prize, Buy, Order, Best, Rate, Trial,
Give-Away, etc. Spam words like “free” and “sale” are
outperformed by alternatives “complimentary” and “special.”
Examples of Effective Subject Lines:
More Ecient Metabolite Identication – See the Difference;
Better Way to Purify Protein
TERMS, CONDITIONS & RESTRICTIONS
Email blasts must pass our SPAM lter testing to be eligible for deployment to our audience. Use of SPAM trigger words noted above and exclamation points in
the subject line and text elements of the email blast HTML are prohibited.
Materials for Email Blast must be provided in email-compatible HTML 4.0 format. Images for Email Blasts must be provided as les in appropriate web formats.
Email Blast HTML code provided must be ready to use; Client will incur creative services fees if Company is required to make changes to the HTML code.
Client may request up to three revisions prior to approval and deployment of any Email Blast. No revisions may be requested less than one business day of the
scheduled deployment. Any revision that requires Company to edit images, create new text copy, or create new HTML code may incur creative services fees.
Email blasts can only be cancelled or rescheduled up to 15 business days prior to the deployment date without incurring a re-deployment fee. Cancellations or
reschedules less than 15 business days will be assessed a fee of up to 50% of the original price.
Note: Templates are a drag-and-drop design. Customization or
changing of the templates’ design layout is limited. Creative services
can help support customization of your email message and design;
available at an additional cost.
Tips for Improving Opens:
◊ Provide hi-resolution images, text, links, and logos
as outlined in the materials specications
Staggered
Linear
Drip
Script
[email protected]
Tel: (650) 637—1277
Audiences That Buy, Leads That Convert
Staggered Template
The Staggered style template offers the benets of having a large, single promotion at the top while incorporating two additional content sections below in a
staggered approach with images alternating between left and right sides.
COMPANY LOGO
LARGE HERO IMAGE
HEADLINE TEXT
CALL TO ACTION #1
SOCIAL MEDIA
SMALL IMAGE
COMPANY LOGO
CALL TO ACTION #2
SMALL COPY
MAIN COPY
SMALL IMAGE
CALL TO ACTION #3
SMALL COPY
Material Sp
ecifications:
Subject Line
5 to 6 words (or up to 50 characters); compelling, specic subject line
containing a call to action or sense of urgency
Preview Text
35 to 150 words; a short message that displays below the subject line
in many email clients
Company Logo
165 x 33 px
Hex Color Codes
If not provided, we will match to your company website colors
Section 1
• Large Hero Image 600 x 300 px
• Headline Text (15 words max)
• Main copy (up to 150 words max)
• Call to Action #1 Text (Button)
• Clickthrough URL
Section 2
• Small Image 310 x 240 px
• Small copy (up to 35 words max)
• Call to Action #2 Text (Button)
• Clickthrough URL
Section 3
• Small Image 310 x 240 px
• Small copy (up to 35 words max)
• Call to Action #3 Text (Button)
• Clickthrough URL
Social Media Links
• LinkedIn
• Facebook
• Twitter
• YouTube
• Mail (company contact email address)
[email protected]
Tel: (650) 637–1277
Audiences That Buy, Leads That Convert
Linear Template
The Linear style template offers the advantage of a single column format with two prominent sections for a simple, but effective design.
COMPANY LOGO
LARGE HERO IMAGE
HEADLINE TEXT
CALL TO ACTION #1
SOCIAL MEDIA
MAIN COPY
HEADLINE TEXT
CALL TO ACTION #2
MAIN COPY
COMPANY LOGO
Material Sp
ecifications:
Subject Line
5 to 6 words (or up to 50 characters); compelling, specic subject line
containing a call to action or sense of urgency
Preview Text
35 to 150 words; a short message that displays below the subject line
in many email clients
Company Logo
165 x 33 px
Hex Color Codes
If not provided, we will match to your company website colors
Section 1
• Headline Text (15 words max)
• Main copy (up to 150 words max)
• Call to Action #1 Text (Button)
• Clickthrough URL
Section 2
• Large Hero Image 600 x 300 px
• Clickthrough URL
Section 3
• Headline Text
• Copy (up to 150 words max)
• Call to Action #2 Text (Button)
• Clickthrough URL
Social Media
• LinkedIn
• Facebook
• Twitter
• YouTube
• Mail (company contact email address)
[email protected]
Tel: (650) 637—1277
Audiences That Buy, Leads That Convert
Drip Template
The Drip style template offers the benets of having a large, single promotion at the top while incorporating two additional content sections below lined up side by
side to prevent further scrolling down the email.
COMPANY LOGO
LARGE HERO IMAGE
HEADLINE TEXT
CALL TO ACTION #1
CONTACT
SMALL IMAGE
SOCIAL MEDIA
CALL TO ACTION #2
SMALL COPY
MAIN COPY
SMALL
IMAGE
CALL TO
ACTION #3
SMALL
COPY
Material Sp
ecifications:
Subject Line
5 to 6 words (or up to 50 characters); compelling, specic subject line
containing a call to action or sense of urgency
Preview Text
35 to 150 words; a short message that displays below the subject line
in many email clients
Company Logo
165 x 33 px
Hex Color Codes
If not provided, we will match to your company website colors
Section 1
• Large Hero Image 600 x 300 px
• Headline Text (15 words max)
• Main copy (up to 150 words max)
• Call to Action #1 Text (Button)
• Clickthrough URL
Section 2 (Left)
• Small Image 310 x 240 px
• Small copy (up to 35 words max)
• Call to Action #2 Text (Button)
• Clickthrough URL
Section 3 (Right)
• Small Image 310 x 240 px
• Small copy (up to 35 words max)
• Call to Action #3 Text (Button)
• Clickthrough URL
Social Media
• LinkedIn
• Facebook
• Twitter
• YouTube
Contact
• Address
• Phone number
• Email address
• Company website
[email protected]
Tel: (650) 637–1277
Audiences That Buy, Leads That Convert
Script Template
The Script style template offers a modern and visually appealing approach to a text-only layout with prominent call to action buttons.
COMPANY LOGO
CALL TO ACTION #1
HEADLINE TEXT
CALL TO ACTION #2
MAIN COPY
CONTACT
Material Sp
ecifications:
Subject Line
5 to 6 words (or up to 50 characters); compelling, specic subject line
containing a call to action or sense of urgency
Preview Text
35 to 150 words; a short message that displays below the subject line
in many email clients
Company Logo
165 x 33 px
Hex Color Codes
Please choose one Hex Color Code, if not provided, we will match to
your company website colors
Section 1
• Headline Text (up to 20 words)
• Call to Action #1 Text (Button)
• Clickthrough URL
Section 2
• Main copy (150 to 200 words)
• Call to Action #2 Text (Button)
• Clickthrough URL
Contact
• Address
• Phone number
• Email address