Reader Response
Free Reader Response Service Generates High-Quality Leads
105VisitNJ.org | | New Jersey Travel Guide
Get free special offers &
New Jersey travel information
Pick the attractions, hotels, tour operators and destinations
you’d like to hear from by going online to VisitNJ.org.
1 Adventure Aquarium 71
2 American Dream Meadowlands 1
3 Battleship New Jersey 72
4 Borgata Hotel Casino & Spa 43
5 Bristol Plaza 46
6 Cape May County Department of Tourism 53
7 Cape May - Lewes Ferry 59
8 Carnival of Collectables 71
9 Central New Jersey Convention & Visitors Bureau 88
10 City of Sea Isle 51
11 Delsea Drive-In 55
12 Destination Jersey City DMO 91
13 Diggerland USA 65
14 Elizabeth Destination Marketing Organization 97
15 Explore Warren 79
16 Garden State Wine Growers Association 8
17 The Grand Hotel 46
18 Greater Newark Convention
& Visitors Bureau 95
19
Greater Wildwoods Tourism
Improvement & Development Authority
49
20 Hackettstown Business Improvement District 87
21 Hudson County Cultural Aairs 91
22 iPlay America 37
23 Land of Make Believe 83
24 Meadowlands Liberty Convention & Visitors Bureau 91
25 Mercer County Oce of
Economic Development 63
26 Monmouth County Tourism IFC
Reader
Card # Advertiser Page #
Reader
Card # Advertiser Page #
27 Morris County Tourism 74
28 Museum at Liberty Hall 101
29 New Jersey Campground Owners Association IBC
30 New Jersey Division of Travel and Tourism 2-3
31 New Jersey Transit 4
32 Ocean Club Hotel BC
33 Ocean County Business
Development & Tourism 22
34 Old Barracks Museum 7
35 Popcorn Park Refuge 27
36 Princeton Mercer Regional
Convention & Visitors Bureau 69
37 Princeton University Art Museum 73
38 Reges Oceanfront Resort 57
39 Ripley’s Believe It or Not! Museum AC 45
40 Seaside Heights Tourism 37
41 Shakespeare Theatre Company of New Jersey 87
42 Sheraton Atlantic City 45
43 Six Flags Great Adventure 8
44 Somerset County Tourism 77
45 Southern Ocean County Chamber 25
46 Southern Shore Regional DMO 53
47 Statue Cruises 93
48 Steel Pier 38
49 Surflight Theatre 29
50 Sussex Skylands 81
51 Tree to Tree Adventure Park 59
52 Tuckerton Seaport & Baymen’s Museum 22
53 Visit South Jersey 67
Go to VisitNJ.org/travelinfo, select the categories you’re
interested in and wait for trip-planning resources to arrive!
AMUSEMENTS &
ACTIVITIES
AC Tour Guy .....................................40
Adventure Aquarium ..............................62
Adventure Rooms ................................90
Amazing Escape Room ............................90
American Dream .................................90
Angry Birds Mini Golf .............................90
Asbury Eighteen ..................................25
Asbury Lanes .....................................25
Asbury Park Boardwalk ............................25
Asbury Park Tours & Adventures ....................25
Asbury Splash Park ...............................25
Atlantic City Aquarium ............................40
Atlantic City Miniature Golf .......................40
Bergen County Zoological Park .....................90
Beyond the Plate Food Tours .......................90
Black River & Western Railroad .....................76
Bluegrass Mini Golf ...............................25
Boardwalk Tram Service ...........................40
Cape May Carriage Company ......................48
Cape May County Park & Zoo ......................48
Cape May Food Tours .............................48
Cape May Miniature Golf ..........................48
Cape May-Lewes Ferry ............................48
Carlo’s Bake Shop ................................90
Casino Pier & Breakwater Beach Waterpark ..........25
Castaway Cove Mini Golf Point .....................25
Castle Cove Mini Golf & Arcade ....................76
Central Pier Arcade & Speedway ...................40
ClimbZone .......................................25
Cluizel, Chocolate Museum, Chocolatrium ...........62
Cohanzick Zoo ...................................48
Coin Castle Amusements ..........................25
Congo Falls Adventure Golf ....................40, 48
Crystal Springs Family Waterpark ...................90
Delaware River Railroad Excursions .................76
Diggerland USA ..................................62
Dragon’s Lair Mini Golf ............................48
DreamWorks Water Park ..........................90
Duer’s .........................................48
Eagleswood Amusement Park ......................25
East Coast Escape Room ..........................25
Ellis Island Tours ..................................90
Escape AC .......................................40
Escape at The Shore ...............................40
Fantasy Island Amusement Park ....................25
Field Station: Dinosaurs ...........................90
Fireball Mountain Laser Tag Park ....................62
Flamingo Golf ....................................25
Funplex ......................................62, 76
Ghost Tour of Ocean City .........................48
Gillian’s Wonderland Pier ..........................48
Go Play! Retro Arcade ............................25
Golf Zone ........................................76
Great Escape Tours ...............................40
Hadrosaurus Foulkii ...............................62
Hartland Miniature Golf & Arcade ..................25
Haunted Golf ....................................48
iPlay America ....................................25
Jean & Ric Edelman Fossil Park at
Rowan University ................................ 62
Jenkinson’s Aquarium Point ........................25
Jenkinson’s Boardwalk Point ........................25
Jersey Shore Tours ................................40
Jilly’s Arcade .....................................48
Johnson’s Popcorn ................................48
Kean University. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90
Keansburg Amusement Park & Runaway
Rapids Water Park ................................25
Lake Hopatcong Cruises ...........................76
Lake Hopatcong Golf Club .........................76
Land of Make Believe & Pirate’s Cove ...............76
LEGOLAND Discovery Center ....................90
Liberty Escape Rooms .............................48
Liberty Hall Museum at Kean University .............90
Lucky Leo’s Arcade ...............................25
Lucy the Elephant ................................40
Mangia Hoboken! ................................92
Medieval Fantasy Miniature Golf Ocean City .........48
Medieval Times Dinner & Tournament ...............92
MiniGolf Safari ...................................92
Monster Mini Golf ................................25
Morey’s Piers & Beachfront Waterparks .............48
Morristown Game Vault ...........................76
Mountain Creek Waterpark ........................76
Mr. Tees Putt ‘n Play ..............................25
Music Man: Singing Ice Cream Shoppe ..............25
Nickelodeon Universe .............................92
OC Waterpark ...................................48
Ocean Oasis Waterpark & Beach Club ..............48
On The Town Food Tours. . . . . . . . . . . . . . . . . . . . . . . . . . .62
Other Tales, Escape Rooms ........................92
Paramus Mini Golf Course .........................92
Pier Village ......................................25
Pine Creek Miniature Golf .........................76
Pirate Island Golf .................................48
Playcade Amusements ............................40
Playland’s Castaway Cove ..........................48
Pleasant Valley Miniature Golf Club .................62
Popcorn Park Refuge ..............................25
Raging Waters Water Park .........................48
Rebounderz Edison ...............................92
Rutgers, State University of New Jersey .............92
Sahara Sam’s Oasis Indoor & Outdoor Water Park ....62
Sand Trap Miniature Golf ..........................25
SEA LIFE Aquarium ..............................92
Seaport Pier North ...............................48
Seaside Park Boardwalk ............................25
Shake Shoppe Arcade .............................25
Shipwreck Island Mini Golf .........................25
Show Place Ice Cream Parlour ......................25
Sightseers Tramcars ...............................48
Silverball Museum Arcade .........................25
Sister Cities Food & Shop Tours. . . . . . . . . . . . . . . . . . . . . 76
Six Flags Great Adventure & Safari ..................25
Six Flags Hurricane Harbor. . . . . . . . . . . . . . . . . . . . . . . . .25
Solve It Sherlock Escape Room .....................25
Solve The Room ..................................25
Space Farms Zoo & Museum .......................76
INDEX OF ATTRACTIONS
What is Reader
Response?
Advertisers in the official New
Jersey Travel Guide benefit
from a free Reader Response
service that provides qualified
and timely leads, including
names and addresses of
consumers who have requested
more information about your
destination. If provided by the
visitor, you have access to email
addresses, the date they plan to
arrive and length of stay.
How are leads
generated?
A Reader Response number is
included with the purchase
of a display ad in the guide.
Potential visitors access an online
form and request information
online. Miles will process the
requests and enter the leads into
our system which you can access
and use at any time.
Features of
Reader Response
• Online access anytime
• Print leads directly to labels
or download
• Target leads for direct mail
promotions by interest or
zip code
• Email promotions to the list
of leads
Free
Consumer
Leads
Visitors who use the Reader
Response service are hot
prospects because they
specifically requested additional
information about your business.
Consumers tell
you about their
plans with the
Reader Response
service.
*Average leads
generated
Digita Guid
Visits: 17,492 Pageviews: 302,689
Avg. Session: 4 min, 18 sec
*All advertisements are linked to your website
within the Digital Guide.
Leverage your brand & offer participation
options to your members/stakeholders
with advertorial co-op options.
Contact Abby Siegel-Greenberg for details.
The New Jersey Travel Guide is the primary print call-to-
action for the New Jersey Division of Travel & Tourism.
Participation in the guide ensures your message reaches
a highly qualified audience of travelers actively planning
their trips.
Circulatio
400,000 annual copies
NEW JERSEY
travel guide
302,000+
pageview
New Jersey 2022
Visitor Profile
1. Average party size of 2.08
2. Stayed 3.06 nights on average
3. Spent an average of $213
per person per day
Targe Audienc
Size Rate
Inside Front Cover SOLD
Back Cover $10,625
Page 1 SOLD
Full Page $8,170
Half Page $5,315
1/4 Page $3,065
1/8 Page $1,750
Photo Listing $750
Highlighted Listing $350
Rate
53%
of travelers
use print
to research and plan their trips.
*The State of the American Traveler
NEW JERSEY TRAVEL GUIDE
MARKETING OPPORTUNITIES
2024
Trave i
Bi Busines
702K
Tota Audienc Reac
119.7 Millio
TripsForecas fo 2023
105VisitNJ.org | | New Jersey Travel Guide
Get free special offers &
New Jersey travel information
Pick the attractions, hotels, tour operators and destinations
you’d like to hear from by going online to VisitNJ.org.
1 Adventure Aquarium 71
2 American Dream Meadowlands 1
3 Battleship New Jersey 72
4 Borgata Hotel Casino & Spa 43
5 Bristol Plaza 46
6 Cape May County Department of Tourism 53
7 Cape May - Lewes Ferry 59
8 Carnival of Collectables 71
9 Central New Jersey Convention & Visitors Bureau 88
10 City of Sea Isle 51
11 Delsea Drive-In 55
12 Destination Jersey City DMO 91
13 Diggerland USA 65
14 Elizabeth Destination Marketing Organization 97
15 Explore Warren 79
16 Garden State Wine Growers Association 8
17 The Grand Hotel 46
18 Greater Newark Convention
& Visitors Bureau 95
19
Greater Wildwoods Tourism
Improvement & Development Authority
49
20 Hackettstown Business Improvement District 87
21 Hudson County Cultural Aairs 91
22 iPlay America 37
23 Land of Make Believe 83
24 Meadowlands Liberty Convention & Visitors Bureau 91
25 Mercer County Oce of
Economic Development 63
26 Monmouth County Tourism IFC
Reader
Card # Advertiser Page #
Reader
Card # Advertiser Page #
27 Morris County Tourism 74
28 Museum at Liberty Hall 101
29 New Jersey Campground Owners Association IBC
30 New Jersey Division of Travel and Tourism 2-3
31 New Jersey Transit 4
32 Ocean Club Hotel BC
33 Ocean County Business
Development & Tourism 22
34 Old Barracks Museum 7
35 Popcorn Park Refuge 27
36 Princeton Mercer Regional
Convention & Visitors Bureau 69
37 Princeton University Art Museum 73
38 Reges Oceanfront Resort 57
39 Ripley’s Believe It or Not! Museum AC 45
40 Seaside Heights Tourism 37
41 Shakespeare Theatre Company of New Jersey 87
42 Sheraton Atlantic City 45
43 Six Flags Great Adventure 8
44 Somerset County Tourism 77
45 Southern Ocean County Chamber 25
46 Southern Shore Regional DMO 53
47 Statue Cruises 93
48 Steel Pier 38
49 Surflight Theatre 29
50 Sussex Skylands 81
51 Tree to Tree Adventure Park 59
52 Tuckerton Seaport & Baymen’s Museum 22
53 Visit South Jersey 67
Go to VisitNJ.org/travelinfo, select the categories you’re
interested in and wait for trip-planning resources to arrive!
AMUSEMENTS &
ACTIVITIES
AC Tour Guy .....................................40
Adventure Aquarium ..............................62
Adventure Rooms ................................90
Amazing Escape Room ............................90
American Dream .................................90
Angry Birds Mini Golf .............................90
Asbury Eighteen ..................................25
Asbury Lanes .....................................25
Asbury Park Boardwalk ............................25
Asbury Park Tours & Adventures ....................25
Asbury Splash Park ...............................25
Atlantic City Aquarium ............................40
Atlantic City Miniature Golf .......................40
Bergen County Zoological Park .....................90
Beyond the Plate Food Tours .......................90
Black River & Western Railroad .....................76
Bluegrass Mini Golf ...............................25
Boardwalk Tram Service ...........................40
Cape May Carriage Company ......................48
Cape May County Park & Zoo ......................48
Cape May Food Tours .............................48
Cape May Miniature Golf ..........................48
Cape May-Lewes Ferry ............................48
Carlo’s Bake Shop ................................90
Casino Pier & Breakwater Beach Waterpark ..........25
Castaway Cove Mini Golf Point .....................25
Castle Cove Mini Golf & Arcade ....................76
Central Pier Arcade & Speedway ...................40
ClimbZone .......................................25
Cluizel, Chocolate Museum, Chocolatrium ...........62
Cohanzick Zoo ...................................48
Coin Castle Amusements ..........................25
Congo Falls Adventure Golf ....................40, 48
Crystal Springs Family Waterpark ...................90
Delaware River Railroad Excursions .................76
Diggerland USA ..................................62
Dragon’s Lair Mini Golf ............................48
DreamWorks Water Park ..........................90
Duer’s .........................................48
Eagleswood Amusement Park ......................25
East Coast Escape Room ..........................25
Ellis Island Tours ..................................90
Escape AC .......................................40
Escape at The Shore ...............................40
Fantasy Island Amusement Park ....................25
Field Station: Dinosaurs ...........................90
Fireball Mountain Laser Tag Park ....................62
Flamingo Golf ....................................25
Funplex ......................................62, 76
Ghost Tour of Ocean City .........................48
Gillian’s Wonderland Pier ..........................48
Go Play! Retro Arcade ............................25
Golf Zone ........................................76
Great Escape Tours ...............................40
Hadrosaurus Foulkii ...............................62
Hartland Miniature Golf & Arcade ..................25
Haunted Golf ....................................48
iPlay America ....................................25
Jean & Ric Edelman Fossil Park at
Rowan University ................................ 62
Jenkinson’s Aquarium Point ........................25
Jenkinson’s Boardwalk Point ........................25
Jersey Shore Tours ................................40
Jilly’s Arcade .....................................48
Johnson’s Popcorn ................................48
Kean University. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90
Keansburg Amusement Park & Runaway
Rapids Water Park ................................25
Lake Hopatcong Cruises ...........................76
Lake Hopatcong Golf Club .........................76
Land of Make Believe & Pirate’s Cove ...............76
LEGOLAND Discovery Center ....................90
Liberty Escape Rooms .............................48
Liberty Hall Museum at Kean University .............90
Lucky Leo’s Arcade ...............................25
Lucy the Elephant ................................40
Mangia Hoboken! ................................92
Medieval Fantasy Miniature Golf Ocean City .........48
Medieval Times Dinner & Tournament ...............92
MiniGolf Safari ...................................92
Monster Mini Golf ................................25
Morey’s Piers & Beachfront Waterparks .............48
Morristown Game Vault ...........................76
Mountain Creek Waterpark ........................76
Mr. Tees Putt ‘n Play ..............................25
Music Man: Singing Ice Cream Shoppe ..............25
Nickelodeon Universe .............................92
OC Waterpark ...................................48
Ocean Oasis Waterpark & Beach Club ..............48
On The Town Food Tours. . . . . . . . . . . . . . . . . . . . . . . . . . . 62
Other Tales, Escape Rooms ........................92
Paramus Mini Golf Course .........................92
Pier Village ......................................25
Pine Creek Miniature Golf .........................76
Pirate Island Golf .................................48
Playcade Amusements ............................40
Playland’s Castaway Cove ..........................48
Pleasant Valley Miniature Golf Club .................62
Popcorn Park Refuge ..............................25
Raging Waters Water Park .........................48
Rebounderz Edison ...............................92
Rutgers, State University of New Jersey .............92
Sahara Sam’s Oasis Indoor & Outdoor Water Park ....62
Sand Trap Miniature Golf ..........................25
SEA LIFE Aquarium ..............................92
Seaport Pier North ...............................48
Seaside Park Boardwalk ............................25
Shake Shoppe Arcade .............................25
Shipwreck Island Mini Golf .........................25
Show Place Ice Cream Parlour ......................25
Sightseers Tramcars ...............................48
Silverball Museum Arcade .........................25
Sister Cities Food & Shop Tours. . . . . . . . . . . . . . . . . . . . . 76
Six Flags Great Adventure & Safari ..................25
Six Flags Hurricane Harbor. . . . . . . . . . . . . . . . . . . . . . . . .25
Solve It Sherlock Escape Room .....................25
Solve The Room ..................................25
Space Farms Zoo & Museum .......................76
INDEX OF ATTRACTIONS
105
VisitNJ.org | | New Jersey Travel Guide
Get free special offers &
New Jersey travel information
Pick the attractions, hotels, tour operators and destinations
you’d like to hear from by going online to VisitNJ.org.
1 Adventure Aquarium 71
2 American Dream Meadowlands 1
3 Battleship New Jersey 72
4 Borgata Hotel Casino & Spa 43
5 Bristol Plaza 46
6 Cape May County Department of Tourism 53
7 Cape May - Lewes Ferry 59
8 Carnival of Collectables 71
9 Central New Jersey Convention & Visitors Bureau 88
10 City of Sea Isle 51
11 Delsea Drive-In 55
12 Destination Jersey City DMO 91
13 Diggerland USA 65
14 Elizabeth Destination Marketing Organization 97
15 Explore Warren 79
16 Garden State Wine Growers Association 8
17 The Grand Hotel 46
18 Greater Newark Convention
& Visitors Bureau 95
19
Greater Wildwoods Tourism
Improvement & Development Authority
49
20 Hackettstown Business Improvement District 87
21 Hudson County Cultural Aairs 91
22 iPlay America 37
23 Land of Make Believe 83
24 Meadowlands Liberty Convention & Visitors Bureau 91
25 Mercer County Oce of
Economic Development 63
26 Monmouth County Tourism IFC
Reader
Card # Advertiser Page #
Reader
Card # Advertiser Page #
27 Morris County Tourism 74
28 Museum at Liberty Hall 101
29 New Jersey Campground Owners Association IBC
30 New Jersey Division of Travel and Tourism 2-3
31 New Jersey Transit 4
32 Ocean Club Hotel BC
33 Ocean County Business
Development & Tourism 22
34 Old Barracks Museum 7
35 Popcorn Park Refuge 27
36 Princeton Mercer Regional
Convention & Visitors Bureau 69
37 Princeton University Art Museum 73
38 Reges Oceanfront Resort 57
39 Ripley’s Believe It or Not! Museum AC 45
40 Seaside Heights Tourism 37
41 Shakespeare Theatre Company of New Jersey 87
42 Sheraton Atlantic City 45
43 Six Flags Great Adventure 8
44 Somerset County Tourism 77
45 Southern Ocean County Chamber 25
46 Southern Shore Regional DMO 53
47 Statue Cruises 93
48 Steel Pier 38
49 Surflight Theatre 29
50 Sussex Skylands 81
51 Tree to Tree Adventure Park 59
52 Tuckerton Seaport & Baymen’s Museum 22
53 Visit South Jersey 67
Go to VisitNJ.org/travelinfo, select the categories you’re
interested in and wait for trip-planning resources to arrive!
AMUSEMENTS &
ACTIVITIES
AC Tour Guy .....................................40
Adventure Aquarium ..............................62
Adventure Rooms ................................90
Amazing Escape Room ............................90
American Dream .................................90
Angry Birds Mini Golf .............................90
Asbury Eighteen ..................................25
Asbury Lanes .....................................25
Asbury Park Boardwalk ............................25
Asbury Park Tours & Adventures ....................25
Asbury Splash Park ...............................25
Atlantic City Aquarium ............................40
Atlantic City Miniature Golf .......................40
Bergen County Zoological Park .....................90
Beyond the Plate Food Tours .......................90
Black River & Western Railroad .....................76
Bluegrass Mini Golf ...............................25
Boardwalk Tram Service ...........................40
Cape May Carriage Company ......................48
Cape May County Park & Zoo ......................48
Cape May Food Tours .............................48
Cape May Miniature Golf ..........................48
Cape May-Lewes Ferry ............................48
Carlo’s Bake Shop ................................90
Casino Pier & Breakwater Beach Waterpark ..........25
Castaway Cove Mini Golf Point .....................25
Castle Cove Mini Golf & Arcade ....................76
Central Pier Arcade & Speedway ...................40
ClimbZone .......................................25
Cluizel, Chocolate Museum, Chocolatrium ...........62
Cohanzick Zoo ...................................48
Coin Castle Amusements ..........................25
Congo Falls Adventure Golf ....................40, 48
Crystal Springs Family Waterpark ...................90
Delaware River Railroad Excursions .................76
Diggerland USA ..................................62
Dragon’s Lair Mini Golf ............................48
DreamWorks Water Park ..........................90
Duer’s .........................................48
Eagleswood Amusement Park ......................25
East Coast Escape Room ..........................25
Ellis Island Tours ..................................90
Escape AC .......................................40
Escape at The Shore ...............................40
Fantasy Island Amusement Park ....................25
Field Station: Dinosaurs ...........................90
Fireball Mountain Laser Tag Park ....................62
Flamingo Golf ....................................25
Funplex ......................................62, 76
Ghost Tour of Ocean City .........................48
Gillian’s Wonderland Pier ..........................48
Go Play! Retro Arcade ............................25
Golf Zone ........................................76
Great Escape Tours ...............................40
Hadrosaurus Foulkii ...............................62
Hartland Miniature Golf & Arcade ..................25
Haunted Golf ....................................48
iPlay America ....................................25
Jean & Ric Edelman Fossil Park at
Rowan University ................................ 62
Jenkinson’s Aquarium Point ........................25
Jenkinson’s Boardwalk Point ........................25
Jersey Shore Tours ................................40
Jilly’s Arcade .....................................48
Johnson’s Popcorn ................................48
Kean University. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90
Keansburg Amusement Park & Runaway
Rapids Water Park ................................25
Lake Hopatcong Cruises ...........................76
Lake Hopatcong Golf Club .........................76
Land of Make Believe & Pirate’s Cove ...............76
LEGOLAND Discovery Center ....................90
Liberty Escape Rooms .............................48
Liberty Hall Museum at Kean University .............90
Lucky Leo’s Arcade ...............................25
Lucy the Elephant ................................40
Mangia Hoboken! ................................92
Medieval Fantasy Miniature Golf Ocean City .........48
Medieval Times Dinner & Tournament ...............92
MiniGolf Safari ...................................92
Monster Mini Golf ................................25
Morey’s Piers & Beachfront Waterparks .............48
Morristown Game Vault ...........................76
Mountain Creek Waterpark ........................76
Mr. Tees Putt ‘n Play ..............................25
Music Man: Singing Ice Cream Shoppe ..............25
Nickelodeon Universe .............................92
OC Waterpark ...................................48
Ocean Oasis Waterpark & Beach Club ..............48
On The Town Food Tours. . . . . . . . . . . . . . . . . . . . . . . . . . .62
Other Tales, Escape Rooms ........................92
Paramus Mini Golf Course .........................92
Pier Village ......................................25
Pine Creek Miniature Golf .........................76
Pirate Island Golf .................................48
Playcade Amusements ............................40
Playland’s Castaway Cove ..........................48
Pleasant Valley Miniature Golf Club .................62
Popcorn Park Refuge ..............................25
Raging Waters Water Park .........................48
Rebounderz Edison ...............................92
Rutgers, State University of New Jersey .............92
Sahara Sam’s Oasis Indoor & Outdoor Water Park ....62
Sand Trap Miniature Golf ..........................25
SEA LIFE Aquarium ..............................92
Seaport Pier North ...............................48
Seaside Park Boardwalk ............................25
Shake Shoppe Arcade .............................25
Shipwreck Island Mini Golf .........................25
Show Place Ice Cream Parlour ......................25
Sightseers Tramcars ...............................48
Silverball Museum Arcade .........................25
Sister Cities Food & Shop Tours. . . . . . . . . . . . . . . . . . . . . 76
Six Flags Great Adventure & Safari ..................25
Six Flags Hurricane Harbor. . . . . . . . . . . . . . . . . . . . . . . . .25
Solve It Sherlock Escape Room .....................25
Solve The Room ..................................25
Space Farms Zoo & Museum .......................76
INDEX OF ATTRACTIONS
Travelers are ready
to hit the road
Strong pent-up demand for travel
will continue through 2023 into 2024.
CONTACT
Abby Siegel-Greenberg
610.291.3424
abby[email protected]om
TRAVEL GUIDE
distribution
400,000
copies
distributed
annually
Anyone who receives the New Jersey Travel Guide is
wholly interested in visiting the Garden State, and this
is YOUR opportunity to reach them as they’re planning
their travels.
Don’t miss out! Reserve your spot today.
TARGETED
DISTRIBUTION
•
State welcome centers
•
AAA offices in New Jersey and
surrounding states
•
Local and regional hotels
•
Consumer orders online
and by phone
•
Tourist attractions
•
Sporting events
•
Trade shows and events in the
U.S. and internationally
SALES CLOSE DATE: OCTOBER 27, 2023 / MATERIALS DUE: NOVEMBER 3, 2023
1
2
3
4
5
1. New Jersey
2. New York
3. Pennsylvania
4. Maryland
5. Virginia
Top 6 Overnight
Markets
TRAVEL INDUSTRY insights
Tourism is big business to New Jersey!
In 2023, visitor volume is expected to
exceed pre-pandemic levels, with New
Jersey welcoming 119.7 million visitors
With this, visitor spending is forecast
to reach $49.8 billion, surpassing pre-
pandemic levels.
2023 Forecasts
The Mid-Atlantic region, where the guide is mainly distributed, has a total of 43 out of the nation’s
top 100 counties with the highest median household incomes.
2022 ANNUAL VISITORS
114.6 MILLION
2022 ANNUAL SPENDING
$45.4 BILLION
For the latest independent research to help destinations and their partners make the most
of their marketing dollars, sign up for The State of the American Traveler webinars:
https://www.milespartnership.com/state-american-traveler
Quarterly State of the
American Traveler
Research Topics: Content,
Mobile, Innovation & New
Technologies & Generation
State of the American Traveler Research
RESEARCH BY
ANALYSIS BY
Destination Analysts, Inc
1304 Lombard St #8,
San Francisco, CA 94109
Phone: (415) 890-6087
Miles Partnership, LLLP
6751 Professional Parkway,
Suite 200
Sarasota, FL, 34240
Phone: (941) 342-2300
Executive Summary
For more than a decade, Miles Partnership has worked with Desnaon Analysts to share
innovave research and cung-edge analysis on U.S. leisure travelers.
This year, the annual “Destinations Edition” delves into “what’s hot and what’s not,” exploring which
destinations are on travelers’ bucket lists and why. Leisure travel as a priority is at an all-time high, with
85% of leisure travelers rating themselves as extremely excited to travel in the next 12 months. With
domestic travel recovery surging, where do these travelers intend to go? What factors currently drive
or hinder U.S. travelers’ decisions to visit certain destinations, and how can destinations adapt to these
shifting motivators and barriers?
Guest speaker, Tim Wright, Director of Content Strategy with Odyssey Studios, looked at effective
creative strategies, content types and media channels for destinations seeking to capture the leisure
traveler’s attention and interest through video. With one-third of U.S. travelers using online video to plan
their trips, and younger generations like Millennials and GenZ looking to visually appealing videos for
destination inspiration, it’s more important than ever to have a strategy to showcase your destination,
increase engagement and immerse viewers to keep them coming back for more.
Destinations
Edition 2023
THE STATE OF THE
AMERICAN TRAVELER:
RESEARCH SUMMARY
Generational Planning
Information Inside
TRAVEL
EXCITEMENT
The outlook for travel over the next
12 months looks bright. Americans’
excitement for travel is at record
levels and travelers’ reported average
expected annual travel spending
hit $4,677. American travelers say
they will prioritize leisure travel in
their household income’s spending
in the coming months over home
improvements, clothing, entertainment
and even dining out in restaurants.
Which best describes how excited you are about
LEISURE TRAVEL in the next twelve (12) months?
Q
WHAT ARE DESTINATIONS BEST KNOWN FOR?
In our latest survey, American travelers also rated dozens of destinations on a variety of different attributes. Best for food? New York.
Romantic atmosphere? Miami. Welcoming to people like themselves? Orlando. A Place to Attend a Meeting/Conventions? Las Vegas.
The State of the American Traveler, Destinations Edition, Destination Analysts, Inc. March 2023
The State of the American Traveler, Destinations Edition, Destination Analysts, Inc. March 2023
EXPECTED LEISURE TRIPS
When asked about their feelings about various
destination types, American travelers express the
most excitement for beaches (60.0%), followed by
cities (47.7%), small towns (44.8%) and then national
parks (41.2%). However, in a turn-around from the
pandemic era, cities top the list in the reported
number of leisure trips Americans plan to take to
them this year. The average American traveler says
they plan to take 2.9 leisure trips to cities this year,
up from 1.4 reported in 2019.
In the next 12 months,
HOW MANY OF YOUR
LEISURE TRIPS will likely
include the following types
of leisure desnaons?
Q
The State of the American Traveler, Destinations Edition, Destination Analysts, Inc. March 2023
Jan 1-13
Jan 15-17
Jan 29-31
Feb 12-14
Feb 26-28
March 12-14
March 26-28
April 9-11
April 23-25
May 6-8
May 20-22
June 2-4
June 16-18
July 7-9
August 4-6
Sept 1-3
Sept 29-Oct 1
Oct 27-29
Nov 24-26
June 15-23
Dec 26-28
August 15-21
Jan 26-28
Oct 15-25
Feb 23-25
Dec 15-21
April 18-24
Feb 15-22
Average score: 11-point scale
9
8
7
6
5
AMERICANS EXCITEMENT TO TRAVEL REACHES RECORD LEVELS
Less excitement More excitement
8.2
Cities or metropolitan areas
Small towns, villages or rural
destinations/attractions
Beach destinations/resorts
State, county or regional parks
or recreation areas
Mountain destinations/resorts
(including ski resorts)
U.S. National Parks
Theme or amusement parks
Desert destinations/resorts
Up from 1.4
in 2019
0 1 2 3
1.8
2.9
1.4
1.9
1.1
0.7
1.0
1.0
FOOD
New York
Las Vegas
San Francisco
New Orleans
69.6%
66.1%
63.2%
63.1%
ROMANTIC ATMOSPHERE
Miami
Reno-Lake Tahoe
Santa Barbara
Las Vegas
36.7%
33.2%
33.0%
32.1%
WELCOMING TO
“PEOPLE LIKE MYSELF”
Orlando
Las Vegas
Nashville
New Orleans
53.8%
50.3%
46.3%
43.5%
MEETINGS & CONVENTIONS
Las Vegas
Washington DC
New York City
Orlando
43.6%
40.5%
39.8%
39.2%
Today’s travelers
ARE MORE MOTIVATED THAN EVER
Excitement to travel is reaching record levels in 2023, with top
motivators being spending quality time with family and friends,
creating memories and experiencing new places.
2022 Highlights
27% of visitor spending in 2022, or $12.3
billion, went towards their lodging, and
another $12.3 billion went towards food
& beverage costs.
Visitors spent more than $7 billion on both
retail and transportation costs and $5.4
billion on recreation and entertainment.
State of the American Traveler
Research Highlights, 2022-23
40.5%
of travelers use visitors guides, travel
magazines and other offline resources
to plan their travel
UNDERSTAND
YOUR AUDIENCE
Become a tourism
marketing expert
Get the Research
& White Papers
$4,677
is the average
budget for
leisure travelers
over the next
12 months
40.1%
use official destination
resources in their planning,
including websites and
visitor guides
Online video, especially
on Facebook, YouTube and
Instagram, is increasingly a
resource for trip planning
Space is
limited, so
make your
reservation
now!
