Keller Williams Identity & Style Guide 04.18

IDENTITY & STYLE GUIDE

THE PURPOSE OF THIS GUIDE

Keller Williams believes that real estate is a local business, driven by individual agents and the market share

they’ve earned. is conviction is at the core of everything we do and why we will remain forever committed

to being a powerful platform upon which agents can build their brand, grow their business, and fund big

lives for themselves and their families.

Because you are a stakeholder in Keller Williams’ success, we ask that you carefully review the information

contained within this guide in order to ensure that your marketing materials are in compliance with our

brand’s established guidelines – guidelines that will help protect you legally and create a strong, unifying

standard; reﬂective of the world’s largest and most powerful real estate franchise. e Keller Williams brand

is an asset to your business only if we safeguard it.

ank you for helping with this eﬀort and being part of the Keller Williams family.

Keller Williams Identity & Style Guide 04.18

KELLER WILLIAMS

IDENTITY & STYLE GUIDE

1.0 Compliance Overview

1.1 Market Center DBA Logo

1.2 Ownership Statement

1.3 Local Regulations

2.0 Marketing - Signage

2.1 Yard Signs - Structure

2.2 Yard Signs - Examples

2.3 Yard Signs - Team-Branded Examples

2.4 Reception Area Signage

3.0 Marketing - Digital Applications

3.1 Websites

3.2 Email Signatures

3.3 Social Media Posts - Structure

3.4 Social Media Posts - Examples

4.0 Marketing - Print Applications

4.1 Business Cards - Structure

4.2 Business Cards - Examples

4.3 Listing Flier - Structure

4.4 Listing Flier - Examples

4.5 Letterhead - Structure

4.6 Letterhead/Envelope - Examples

5.0 Primary Logo Standards

5.1 Primary Logo

5.2 Informal Logos

5.3 Surrounding Space Restrictions

5.4 Size Restrictions

5.5 Unacceptable Executions

6.0 Colors

6.1 Color Palette

6.2 Market Center DBA Logo - Full-Color Reproduction

6.3 Market Center DBA Logo - One-Color Reproduction

6.4 Primary Logo - Full-Color Reproduction

6.5 Primary Logo - One-Color Reproduction

7.0 Typography

7.1 Primary Typefaces - Print

7.2 Primary Typefaces - Digital

8.0 Trademarks & Disclaimers

8.1 Trademarks

8.2 Disclaimers

Keller Williams Identity & Style Guide 04.18

1.0 Compliance Overview

1.1 Market Center DBA Logo

1.2 Ownership Statement

1.3 Local Regulations

1.0 Compliance Overview

Keller Williams Identity & Style Guide 04.18

1.1

MARKET CENTER

DBALOGO

All DBA names must be approved by Keller Williams Realty International.

Custom market center DBA logos are provided by Keller Williams Realty

International and are hosted on KWConnect. Depending on the length of the

DBA, one of the two conﬁgurations to the left is used to create your market

center’s DBA logo. The word “REALTY” may be included in either conﬁguration.

Inclusion of the word “REALTY” is required in some states, but if not, it may

be included at the market center’s discretion. Alternative conﬁgurations may

be used on a case-by-case basis according to local rules and regulations.

Note: Your market center DBA logo must appear on all marketing materials.

1.2

OWNERSHIP

STATEMENT

All marketing materials must include the ownership statement,

“EachOfﬁce Is Independently Owned and Operated”

1.3

LOCAL REGULATIONS

Check with your local licensing authority and board to ensure all of your marketing materials– both

print and digital– meet their requirements, including market center DBA logo size/prominence.

Keller Williams Identity & Style Guide 04.18

2.0 Marketing - Signage

2.1 Yard Signs - Structure

2.2 Yard Signs - Examples

2.3 Yard Signs - Team-Branded Examples

2.4 Reception Area Signage

2.0 Marketing - Signage

Keller Williams Identity & Style Guide 04.18

2.1

YARD SIGNS

STRUCTURE

It is highly recommended that

agents use an approved vendor

for signs, but the choice is

ultimately the agent’s decision.

Market center leadership

and approved vendors are

familiar with local advertising

restrictions and are better

able to ensure that signs will

comply with local regulations

and franchise requirements.

REQUIRED

All yard signs must meet the following requirements:

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws andrules

See section 1.0 for more details.

RECOMMENDED

Fonts:

• Helvetica Neue LT Std Font Family

• Primary fonts for signs: Helvetica Neue 55 Roman, 75 Bold

Color:

• Preferred 33% - 50% KW Red (CMYK or Pantone

200)

Styling:

• Preferred to use color blocking to create a modern graphic look.

• Preferred no embellishments.

• Preferred no drop shadows.

• Preferred no gradients.

Ownership statement

Market center DBA logo

2.0 Marketing - Signage

Keller Williams Identity & Style Guide 04.18

2.2

YARD SIGNS

EXAMPLES

Market Center Branded Market Center Branded

Market Center Branded Agent Branded Agent Branded with Photo

Market Center Branded

REQUIRED

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

2.0 Marketing - Signage

Keller Williams Identity & Style Guide 04.18

2.3

YARD SIGNS

TEAM-BRANDED

EXAMPLES

To build agent brand,

a custom logo may be

placed on the yard sign

in partnership with the

market center DBA logo.

Market center leadership

and approved vendors are

familiar with local advertising

restrictions and are better

able to ensure that signs will

comply with local regulations

and franchise requirements.

Approved vendors may be

found on KWConnect.

Team Branded

Team Branded with Photo

REQUIRED

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

2.0 Marketing - Signage

Keller Williams Identity & Style Guide 04.18

2.4

RECEPTION AREA

SIGNAGE

Regulations in some

jurisdictions may require

that the market center DBA

logo be used in place of

the primary logo. Check

with your local real estate

bureau or commission

to ensure compliance.

Matte Black on a Light Wall Matte White on a Red Wall Brushed Silver on a Red or Light Wall

Materials Speciﬁcations:

6-10 mm white or black sintra or brushed

aluminum di-bond.

Installation Measurements:

The total height of your lobby logo should be

no larger than approximately 2 ft. wide.

Keller Williams Identity & Style Guide 04.18

3.0 Marketing - Digital Applications

3.1 Websites

3.2 Email Signatures

3.3 Social Media Posts - Structure

3.4 Social Media Posts - Examples

3.0 Marketing - Digital Applications

Keller Williams Identity & Style Guide 04.18

3.1

WEBSITES

REQUIRED

All websites must meet the following

requirements:

Inclusion of market center DBA

logo

Inclusion of ownership statement

(may be placed in website footer)

Compliance with local board/

commission laws and rules

See section 1.0 for more details.

Ownership statement

Market center DBA logo

3.0 Marketing - Digital Applications

Keller Williams Identity & Style Guide 04.18

3.2

EMAIL SIGNATURES

REQUIRED

All email signatures must meet the

following requirements:

Inclusion of market center DBA

logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

See section 1.0 for more details.

Graphical Signature - Agent on a Team

HTML Signature - Agent on a Team

AGENT NAME

p: 555.123.4567

e: agent@kw.com

1234 Main Street

City, ST 56789

Each Oce Is Independently

Owned and Operated

www.kwWebsite.com

AGENT NAME

Real Estate Agent at Awesome City Living

p: 555.123.4567

e: agent@kw.com

www.kwWebsite.com

Keller Williams DBA Name

1234 Main Street | City, ST 56789

Each Oce Is Independently Owned and Operated

Text Signature - Agent on a Team

3.0 Marketing - Digital Applications

Keller Williams Identity & Style Guide 04.18

3.2

EMAIL SIGNATURES

(CONT.)

REQUIRED

All email signatures must meet the

following requirements:

Inclusion of market center DBA

logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

See section 1.0 for more details.

Graphical Signature - Market Center Branded

HTML Signature - Market Center Branded

AGENT NAME

p: 555.123.4567 ext. 8910

e: agent@kw.com

1234 Main Street

City, ST 56789

Each Oce Is Independently

Owned and Operated

www.kwWebsite.com

Text Signature - Individual Agent

AGENT NAME

Real Estate Agent

p: 555.123.4567

e: agent@kw.com

www.kwWebsite.com

Keller Williams DBA Name

1234 Main Street | City, ST 56789

Each Oce Is Independently Owned and Operated

3.0 Marketing - Digital Applications

Keller Williams Identity & Style Guide 04.18

3.3

SOCIAL MEDIA POSTS

STRUCTURE

REQUIRED

All marketing-related social media posts

must meet the following requirements:

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

See section 1.0 for more details.

RECOMMENDED

Fonts:

• Helvetica Neue LT Std. Font Family

Color:

• Preferred KW Red (RGB), gray, black and

white

Styling:

• Preferred to use color blocking to create a

modern graphic look.

• Preferred no embellishments.

• Preferred no drop shadows.

• Preferred no gradients.

Market center DBA logo Ownership statement

3.0 Marketing - Digital Applications

Keller Williams Identity & Style Guide 04.18

3.4

SOCIAL MEDIA POSTS

EXAMPLES

REQUIRED

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

Facebook Post - Desktop

Facebook Post - Mobile

Keller Williams Identity & Style Guide 04.18

4.0 Marketing - Print Applications

4.1 Business Cards - Structure

4.2 Business Cards - Examples

4.3 Listing Flier - Structure

4.4 Listing Flier - Examples

4.5 Letterhead - Structure

4.6 Letterhead/Envelope - Examples

4.0 Marketing - Print Applications

Keller Williams Identity & Style Guide 04.18

4.1

BUSINESS CARDS

STRUCTURE

REQUIRED

All business cards must meet the following

requirements:

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

See section 1.0 for more details.

RECOMMENDED

Fonts:

• Helvetica Neue LT Std Font Family

Color:

• Preferred KW Red (CMYK or Pantone

200), gray,

black and white

Styling:

• Preferred to use color blocking to create a modern

graphic look.

• Preferred no embellishments.

• Preferred no drop shadows.

• Preferred no gradients.

Ownership statement

Market center DBA logo

4.0 Marketing - Print Applications

Keller Williams Identity & Style Guide 04.18

4.2

BUSINESS CARDS

EXAMPLES

Agent Branded

Agent Branded - Vertical

REQUIRED

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

4.0 Marketing - Print Applications

Keller Williams Identity & Style Guide 04.18

4.2

BUSINESS CARDS

EXAMPLES

(CONT.)

Agent Branded

Agent Branded with Photo

REQUIRED

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

Agent Branded with Photo

4.0 Marketing - Print Applications

Keller Williams Identity & Style Guide 04.18

4.3

LISTING FLIER

STRUCTURE

REQUIRED

All ﬂiers must meet the following

requirements:

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

See section 1.0 for more details.

RECOMMENDED

Fonts:

• Helvetica Neue LT Std. Font Family

Color:

• Preferred KW Red (CMYK or

Pantone

200), gray, black and white

Styling:

• Preferred to use color blocking to create a

modern graphic look.

• Preferred no embellishments.

• Preferred no drop shadows.

• Preferred no gradients.

Market center DBA logo Ownership statement

4.0 Marketing - Print Applications

Keller Williams Identity & Style Guide 04.18

4.4

LISTING FLIER

EXAMPLES

REQUIRED

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

Agent Branded Custom Team Branded

4.0 Marketing - Print Applications

Keller Williams Identity & Style Guide 04.18

4.5

LETTERHEAD

STRUCTURE

Ownership statement

REQUIRED

All letterhead and envelopes must meet

the following requirements:

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

See section 1.0 for more details.

RECOMMENDED

Fonts:

• Helvetica Neue LT Std. Font Family

Color:

• Preferred KW Red (CMYK or

Pantone

200), gray, black and white

Styling:

• Preferred no embellishments.

• Preferred no drop shadows.

• Preferred no gradients.

Market center DBA logo

4.0 Marketing - Print Applications

Keller Williams Identity & Style Guide 04.18

4.6

LETTERHEAD/

ENVELOPE

EXAMPLES

REQUIRED

Inclusion of market center DBA logo

Inclusion of ownership statement

Compliance with local board/

commission laws and rules

Keller Williams Identity & Style Guide 04.18

5.0 Primary Logo Standards

5.1 Primary Logo

5.2 Informal Logos

5.3 Surrounding Space Restrictions

5.4 Size Restrictions

5.5 Unacceptable Executions

5.0 Primary Logo Standards

Keller Williams Identity & Style Guide 04.18

5.1

PRIMARY LOGO

e primary Keller Williams

logo is the most basic and

commonly used element of the

Keller Williams visual identity.

Customized DBA logos for

individual market centers and

regions are created by integrating

the DBA name of the market

center with the Keller Williams

logo using speciﬁc unit templates.

5.2

INFORMAL LOGOS

e informal logos may be used

in digital formats, watermarks and

on casual internal applications,

such as merchandise.

Use of the informal logo mark

alone in advertising is not

permitted under the Keller

Williams License Agreement

or in some jurisdictions.

Informal Logo Mark Informal Logo Linear

NOTE

Customized DBA logos for individual

market centers and regions are created

by integrating the DBA name of the

market center with the Keller Williams

logo using speciﬁc unit templates.

See Section 1.1 for more details.

5.0 Primary Logo Standards

Keller Williams Identity & Style Guide 04.18

5.3

SURROUNDING SPACE

RESTRICTIONS

ere must be at least the

width of the “W” all the

way around the logo.

5.0 Primary Logo Standards

Keller Williams Identity & Style Guide 04.18

5.4

SIZE RESTRICTIONS

Minimum size speciﬁcations have

been established to ensure the

legibility of Keller Williams logos.

Your jurisdiction may have rules

and laws regarding logo sizing

and placement. Check with

your local real estate bureau or

commission to ensure compliance.

‘KELLER WILLIAMS’ must not be

smaller than 1 inch wide.

‘KELLER WILLIAMS’ must not be

smaller than 72 pixels wide.

‘KELLER WILLIAMS’ must not be

smaller than 72 pixels wide.

‘KW’ must not be smaller than

0.375 inches wide.

‘KW’ must not be smaller than

36 pixels wide.

1”

0.375” 36 px

Minimum Size - Formal Logo

PRINT WEB

Minimum Size - Informal Logos

‘KELLER WILLIAMS’ must not be

smaller than 1 inch wide.

72 px

1”

72 px

5.0 Primary Logo Standards

Keller Williams Identity & Style Guide 04.18

5.5

UNACCEPTABLE

EXECUTIONS

Guidelines for acceptable

treatment of the logo are

found throughout this manual.

Keller Williams logos should

only be reproduced using the ﬁles

provided by Keller Williams.

Several examples of unacceptable

variations are shown to the right.

is list is not exhaustive.

Only the primary conﬁguration

of the logo is depicted in

the examples, but these

principles apply to market

center DBA logos as well.

Do not reconﬁgure.

Components of the logo should never

be reconﬁgured. Space relationships

among elements are not tobe

manipulated.

Do not resize individual elements.

Size relationships among elements are not

to be manipulated.

Do not use other fonts.

Do not use any font to type out Keller

Williams.

Do not add embellishments.

Do not add drop shadows, embossing or

any other effect to the logo.

Do not use the old “bug.”

The old bug should not be used by itself

or in replacement of the new KWmark.

Do not use the old “bug” with pipette.

The conﬁguration of the old bug and the

pipette should not be used.

Keller Williams Identity & Style Guide 04.18

6.0 Colors

6.1 Color Palette

6.2 Market Center DBA Logo - Full-Color Reproduction

6.3 Market Center DBA Logo - One-Color Reproduction

6.4 Primary Logo - Full-Color Reproduction

6.5 Primary Logo - One-Color Reproduction

6.0 Colors

Keller Williams Identity & Style Guide 04.18

6.1

COLOR PALETTE

e primary colors for the

Keller Williams visual identity

system are KW Red (Pantone®

200) and KW Main Gray

(Pantone® 424). Equivalent

color formulas for four-color

process printing and digital

media are provided here.

Pantone 200® or CMYK are to

be used on print applications,

while RGB/Hex are to be used

for digital/screen applications.

KW Red

Pantone 200

CMYK 0 100 66 13

RGB 180 1 1

#B40101

KW Main Gray

Pantone 424

CMYK 0 0 0 60

RGB 130 130 130

#999999

Medium Gray

CMYK 0 0 0 85

RGB 77 77 77

#666666

Light Gray

CMYK 0 0 0 25

RGB 204 204 204

#CCCCCC

Black

CMYK 40 20 20 100

RGB 0 0 0

#000000

6.0 Colors

Keller Williams Identity & Style Guide 04.18

6.2

MARKET CENTER

DBA LOGO

FULL-COLOR

REPRODUCTION

Ful Color Reversed Full Color

6.0 Colors

Keller Williams Identity & Style Guide 04.18

Grayscale

Reversed Grayscale

Reversed White, Solid

6.3

MARKET CENTER

DBA LOGO

ONE-COLOR

REPRODUCTION

6.0 Colors

Keller Williams Identity & Style Guide 04.18

6.4

PRIMARY LOGO

FULL-COLOR

REPRODUCTION

Full Color Reversed Full Color

6.0 Colors

Keller Williams Identity & Style Guide 04.18

6.5

PRIMARY LOGO

ONE-COLOR

REPRODUCTION

Grayscale

One-Color, Black, Solid

Reversed Grayscale

Reversed White, Solid

Keller Williams Identity & Style Guide 04.18

7.0 Typography

7.1 Primary Typefaces - Print

7.2 Primary Typefaces - Digital

7.0 Typography

Keller Williams Identity & Style Guide 04.18

7.1

PRIMARY TYPEFACES

PRIMARY HEADER TYPEFACE

e primary sans serif

typeface for Keller Williams

printed applications is

Helvetica Neue LT Std.

is font is to be used in collateral

materials and headlines.

PRIMARY SERIF TYPEFACE

e primary serif typeface

for Keller Williams printed

applications is Adobe Garamond

Pro. is font is to be used

in longer body copy.

Note: Due to licensing

restrictions, these fonts cannot

be provided. To purchase

fonts, go to fonts.com.

Helvetica Neue LT Std

47 Light Condensed

57 Condensed

67 Medium Condensed

45 Light

55 Roman

65 Medium

75 Bold

85 Heavy

Adobe Garamond Pro

Regular

Italic

Semibold

Semibold Italic

7.0 Typography

Keller Williams Identity & Style Guide 04.18

7. 2

PRIMARY TYPEFACES

DIGITAL

PRIMARY BODY TYPEFACE

e primary body typeface

for Keller Williams digital

applications is Roboto. It is is

freely available at https://fonts.

google.com/specimen/Roboto.

PRIMARY HEADER TYPEFACE

e primary header typeface

for Keller Williams digital

applications is Nimbus Sans.

Due to licensing restrictions,

Nimbus Sans cannot be

provided. It may be purchased

at https://www.myfonts.com/

fonts/urw/nimbus-sans/.

Roboto

Thin

Thin Italic

Light

Light Italic

Regular

Medium

Medium Italic

Bold

Bold Italic

Nimbus Sans

Light

Light Italic

Regular

Regular Italic

Bold

Bold Italic

Keller Williams Identity & Style Guide 04.18

8.0 Trademarks & Disclaimers

8.1 Trademarks

8.2 Disclaimers

8.0 Trademarks & Disclaimers

Keller Williams Identity & Style Guide 04.18

8.1

TRADEMARKS

e trademarks, service marks

and brands within the Keller

Williams system are important

assets and are integral to our

strong image. It is vital that

we use them properly. Please

adhere to the following rules

to help us be in compliance.

Training is a part of the

KELLER WILLIAMS® system.

KELLER WILLIAMS® MEMORIAL

KELLER WILLIAMS® NEW HORIZONS OF

ILLINOIS

KELLER WILLIAMS® HOUSTON-MEMORIAL

KELLER WILLIAMS® - NEW HORIZONS OF

ILLINOIS

KELLER WILLIAMS®, NEW HORIZONS OF

ILLINOIS REALTY

KELLER WILLIAMS® real estate brokerage

KWCONNECT® brand

Training is a part of the KELLER

WILLIAMS® system.

The words comprising a service mark

or trademark must NEVER be divided or

separated with line breaks.

8.1a

8.1b

8.1c

DO NOT

There should be no punctuation between

the words KELLER WILLIAMS

and the

rest of the afﬁliate market center name.

When you use a trademark in printed material or in conversation, you must either:

Follow the trademark with the product/service (generic noun) to which you are referring.8.1c.1

8.1c.2 Follow the trademark with the word “brand.”

8.0 Trademarks & Disclaimers

Keller Williams Identity & Style Guide 04.18

8.1

TRADEMARKS

(CONT.)

e trademarks, service marks

and brands within the Keller

Williams system are important

assets and are integral to our

strong image. It is vital that

we use them properly. Please

adhere to the following rules

to help us be in compliance.

KELLER WILLIAMS® real estate brokerage

“Keller Williams®” real estate brokerage

Keller Williams® real estate brokerage

8.1d

It is preferable to use CAPS every time you type or write a trademark. If that is not possible, put

the trademark in quotes, underline, italics, boldface or a different color.

Preferred Method

Other Methods

CAPS

quotes

underline

italics

boldface

different color

8.0 Trademarks & Disclaimers

Keller Williams Identity & Style Guide 04.18

8.1

TRADEMARKS

(CONT.)

e trademarks, service marks

and brands within the Keller

Williams system are important

assets and are integral to our

strong image. It is vital that

we use them properly. Please

adhere to the following rules

to help us be in compliance.

8.1e

Only use the ® on federally registered marks or the ™ if not federally registered and then

the product name. If you have any question about whether an item requires the ® or ™,

please contact us at marketing@kw.com. Do not use the ® or ™ symbol for state-registered

marks or foreign-registered marks.

The ﬁrst time you type or write a trademark in a communication (outside letter, internal

memo, etc.), follow it with the ® or ™ symbol (whichever applies).

8.0 Trademarks & Disclaimers

Keller Williams Identity & Style Guide 04.18

8.1

TRADEMARKS

(CONT.)

e trademarks, service marks

and brands within the Keller

Williams system are important

assets and are integral to our

strong image. It is vital that

we use them properly. Please

adhere to the following rules

to help us be in compliance.

“We will deliver two more dozen copies

ofMORE™ software.”

KELLER WILLIAMS® real estate services

KELLER WILLIAMS® franchise

McDONALD’s restaurant KELLER WILLIAMS’ franchise

We will deliver two dozen MOREs.

Do not use a trademark in the plural by

adding letters “s” or “es” to a mark in

written or spoken form. If the trademark

ends in “s,” you can use the trademark

with either a singular or plural noun.

8.1f

8.1g

8.1h

Do not use a trademark in possessive

form unless the mark itself is possessive.

Trademarks are different from Corporate Names and Trade Names. Corporate Names

and Trade Names are proper nouns. Corporate Names and Trade Names can be used in

possessive form and do not require a noun after them. It is not proper to use the ® symbol

with Corporate Names or Trade Names.

This software is supplied by Keller Williams Realty, Inc.

This website is maintained by Keller Williams.

Are you using KELLER WILLIAMS® real estate brokerages?

Corporate Names

Trade Names

Trademark

DO DO NOT

8.0 Trademarks & Disclaimers

Keller Williams Identity & Style Guide 04.18

8.2

DISCLAIMERS

Each oce is independently owned and operated.

Each Keller Williams Realty oce is independently owned and operated.

There are two acceptable disclaimers for use on marketing materials.

NOTE: There may be cases where state or local regulations require other verbiage.

Preferred

Also Acceptable

Residential &

Commercial

Property Signs

BusinessCards,

Fliers &

Stationery

Social Media

Posts & Websites Email Signatures

Vehicle Wrap &

Magnetic Sign Billboards

Preferred

Location

Placed 1” above

bottom edge of

the panel

Placed at

bottom of page

Placed beneath

market center

DBA logo

Placed beneath

market center

DBA logo

None

Specied

Placed at

bottom of panel

Minimum

Font Size

1/2” minimum No smaller than

8pt. font

No smaller than

8pt. font

No smaller than

8pt. font

Must be large

and clear

enough to read

from 15 ft.

Must be large

and clear

enough to read

from 50 ft.

Preferred

Font Type

Helvetica Neue

LT Std Font

Family

Helvetica Neue

LT Std Font

Family

NOTE: The disclaimer is not required

on apparel or specialty items.